June 29, 2022/Food Exhibition Network/ -- On June 29, the 3rd China Beverage Marketing Conference and Beverage Industry Boutique Exhibition with the theme of "New Power of Domestic Beverages" opened grandly at the Nanhai International Convention and Exhibition Center in Foshan.
As an unprecedented beverage industry event in 2022, this conference is supported by the Beverage Branch of the China Non-staple Food Distribution Association, hosted by Longpinxi Exhibition, and co-organized by "Whole Foods Online", "Beverage Marketing" and "Food Capital". The 2022 Third China Beverage Marketing Conference and Beverage Industry Boutique Exhibition has built a professional and efficient communication platform for beverage industry distributors, suppliers, brands, and buyers from all over the country in the form of "exhibition area + forum" , hundreds of beverage brands, equipment, and raw material companies from all over the country have released thousands of new products in 2022. As of 17:00 on June 29, the number of visitors to the 2022 Third China Beverage Marketing Conference and Beverage Industry Exhibition on the first day reached 2,538.
Hundreds of beverage companies have released more than a thousand new products
With the advent of summer, the beverage industry has officially entered the peak sales season. In 2022, the beverage industry will continue to develop well driven by strong consumer demand, showing various development trends such as category segmentation, healthy products, diversified flavors, and brand rejuvenation. At this exhibition, Jianlibao , Heytea , Arctic Ocean, Huayang, Infinite Wave Spectrum, Haojiayi , Ximen Dairy, Chanbao, Pukou Huanran, Favorite Orchard, Oriental Clipper, Magic Drink , Tea Fairy, Shao Ning, Fuluntang, Sofu Tea, Martin Spring, Guangdong Machinery, Huamei, Mingkang, Yadi, Burton, Baolingbao , Fanggu, Heyan, Eslite Nearly a hundred coffee and other brands, beverage equipment and raw material companies from all over the country will appear together with thousands of new products in 2022, creating a massive and exciting professional-level industry exhibition for the professional audience on site.
Beverage industry distributors from all over the country have a comprehensive understanding of the good products brought by the brands through on-site tastings and manufacturer interactions. Wang Yigang, a beverage distributor from Beijing, said that although it is now the peak season for beverage sales, as consumer demand continues to change, distributors have higher requirements for product selection. Dynamic product selection has become an important factor for beverage distributors to expand channels. One of the ways. Shen Ziying, general manager of beverage distributor Foshan Mixile Trading, said that in addition to the mainstream brands in the industry, distributors also need to have more competitive and innovative new beverage brands to cater to the changing needs of young consumers. . This high-quality beverage industry exhibition addresses the pain points of dealers' product selection, caters to dealers' demand for product selection during peak seasons, and provides a more professional product selection platform for the majority of beverage industry dealers.
According to the organizer, this year’s beverage industry boutique exhibition has selected thousands of best-selling products for dealers and channel traders. Through careful selection of exhibitor brands and products, we successfully saved dealers’ time in product selection and improved the efficiency of manufacturer docking. At the same time, as a new force in domestic beverages, some exhibitors this year are expected to become the mainstay of China's beverage industry in the future.
There were three forums on the first day to share new opportunities in the industry.
In addition to the boutique exhibition, this beverage conference also brought four professional forums and a new product launch conference to beverage people. It is understood that the quantity and quality of the forums at this Beverage Marketing Conference are the highest ever. This conference will feature main forums and parallel forums, providing on-site participants with a comprehensive interpretation of industry trends, and will also bring more opportunities to connect with high-quality resources.
Main forum:
In the main forum with the theme of "New Power of Domestic Beverages", Wang Haining, a well-known marketing expert, director of the Whole Foods Exhibition Organizing Committee, secretary-general of the Beverage Branch of the China Non-staple Food Circulation Association, and Zhang Chao, founder of Dayu Brand Marketing Planning , Fu Bangan, founder of Fu Bangan Brand Planning, Xie Yuxiang, founder of Chutuanhui, Wang Aiqing, general manager of Guangdong Chanbao Beverage Co., Ltd., Zhu Yutong, a famous brand marketing expert in China and founder of Shenzhen Adopted Brands, food planning expert, Lan Sniper Planning Founder of Liu Dahe , Deputy Director of Hongyuan Future Mind Laboratory and expert in big data commercial application Shen Lei, Chairman of the Board of Directors of Zhuhai Catering Association and Chairman of Zhuhai Catering Association Group Meal Professional Committee Wang Yunfeng, President of Guangdong Dealer Innovation Alliance , Li Yong, Chairman of Shenzhen Yataixuan Industrial, Li Yan, Chairman and CEO of Nashi Technology, and other important guests delivered wonderful keynote speeches, providing insights into the development of the beverage industry, beverage brand innovation, and how beverage distributors can embrace new channels. In other aspects, it provides professional and systematic wonderful sharing, full of useful information.
Parallel Forum:
At the "2022 China Beverage Investment and Financing Forum", Li Hongying, President of Foshan Food Industry Association, Zhang Weize, senior beverage expert and founder of Zerun Food Research, Tan Zhiwang, partner of Wujie Innovation Capital, Beijing Jinbid Research Institute Shen Qing, a well-known brand marketing innovation expert, also interpreted the current situation and development trends of the beverage capital market in 2022 from a capital perspective to the audience, providing professional content for new and old brands in the beverage industry with investment and financing needs. Interpretation and strategic analysis.
In addition, Huang Zhiyong, executive editor of new media of "Food Capital", Xiong Fen, founder of Nengtu Capital, and Luo Xiaoyun, director of large consumer investment of Guangxi Qinglan Investment Co., Ltd., attended the roundtable forum with the theme of "The Logic of Beverage Investment". It brings discussion on how beverage brands can obtain the favor of capital, and provides more concrete and practical operation methods for beverage brands with financing needs.
During the "2022 China Beverage Flavor Popular Trends Seminar", as a diamond level sponsor of the conference, Guangdong Mingkang Flavors and Fragrances Co., Ltd. Director and Vice President of Operations Yu Zibo delivered a speech titled "Tea Drinks are Fun, New Talents Are Coming, Keynote speech on "How to innovate beverage flavors and break out of the circle". Zhou Qingtao, marketing director of Baolingbao, Yan Qing, senior application engineer of Edible Technology Center of Dongguan Bolton Flavors Co., Ltd., Li Zhou, founder of Chengdu Jiawei Timcheng Beverage Technology Research Institute, Cui Cui, R&D engineer of Jiangsu Haobet Food Co., Ltd. Bo, Cao Jianyong, general manager of Zhengzhou Food Company, deputy secretary-general of the Beverage Branch of China Non-staple Food Circulation Association, and other guests discussed with the audience the trend of popular beverage flavors in China in 2022 and the innovative development direction of future beverages.
As a parallel forum with strong practicality, this seminar received high praise from the audience. For beverage brands, the quality of product taste directly affects consumers' choice of brand. In the fiercely competitive beverage industry, taste is the key to gaining consumer recognition and the key to improving the core competitiveness of beverage brands. Wu Xinghai, deputy general manager of Dongpeng Beverage , said that through interactions with on-site guests, he also gained a deeper understanding of product taste innovation trends.
The beverage subcategory will develop rapidly in 2022. This is due to the comprehensive innovation of beverage flavors. Beverage flavors such as anti-greasy, fresh, healthy, and layered have been recognized by consumers. For example, milk-based sparkling water, lemon flavor, coconut flavor and other products have achieved good sales. In this regard, Zhou Qingtao, marketing director of Baolingbao, said that sucrose-free beverages will still be one of the key categories in the beverage industry in the future. In the context of healthy consumer demand, sugar-free and low-sugar beverages will receive continued attention from consumers. Therefore, for beverage brands, how to bring a better taste experience to consumers on the basis of sugar-free and low-sugar will be It is the focus of future innovation of the brand. At the same time, Yu Zibo, Director and Vice President of Operations of Mingkang Flavors, also said that the future of beverage flavors is not simple flavor development, but micro-innovation based on popular tastes to bring consumers a richer taste experience. What beverage brands need to focus on.
html Top 425 list released, who is more worthy of investment?
On the first day of the conference, in addition to the excellent sharing by guests at the boutique exhibition and forum, the organizers also released the list of the "Top 25 Chinese Beverage Companies with the Most Investment Value in 2022" and the "Top 50 Chinese Beverage Distributors in 2022" ( The first batch) shortlisted" list.
In the list of "Top 25 Chinese Beverage Companies with the Most Investment Value in 2022", the shortlisted companies have been recognized by capital institutions for their high-quality products and perfect channel capabilities. These companies represent the innovative power of China's beverage industry, with high-quality products It has achieved continued growth in sales and has been recognized by more young consumers. As an enterprise with great development potential, it will fly higher and further with the support of capital in the future.
The "Top 50 Chinese Beverage Distributors in 2022 (First Batch) Shortlisted" list aims to commend beverage distributors with channel implementation capabilities and growth potential. They use digital transformation , channel intensive cultivation and in-depth distribution. , together with enterprises, has brought more and better innovative products to consumers, and delivered more drinks that can withstand the test of the market to a larger market. It is understood that the official list of the "Top 50 Chinese Beverage Distributors in 2022" will be grandly announced during the 2022 Global High-end Food Exhibition held in Shenzhen from August 24th to 26th.
Digging deep into catering business opportunities, beauties + drinks will detonate Foshan
As of 17:00 on June 29, the 2022 3rd China Beverage Marketing Conference and Beverage Industry Boutique Exhibition had 2,538 visitors on the first day, setting a new high! The audience spoke highly of this conference. Many participating dealers said that they were not only able to receive good products and high-quality resources on site, but also learned more practical knowledge in several forums, saw new trends, and mastered new method.
It is understood that tomorrow's two major events are more worthy of attention, namely the "2022 South China Beverage Catering Channel Matchmaking Conference" and the "2022 Spring China Beverage Annual New Product Launch Conference".
html On June 30, at the forum with the theme "How beverage brands can tap into catering channels", Wu Rongkai, President of the Foshan Catering Industry Chamber of Commerce, Li Xiangfu, General Manager of the Marketing Department of Guangdong Chanbao Beverage Co., Ltd., Liu Yanjie, Marketing Director of Guangdong Huanran Yixin, Guests including Rong Yicheng, founder of Beijing Free Times Technology Development Co., Ltd., Cui Bo, R&D engineer of Jiangsu Haobet Food Co., Ltd., will discuss the development trends and needs of beverage and catering channels with the audience, and provide guidance for beverage companies in laying out catering channels. A high-quality platform creates greater industry business opportunities. If you are a restaurant in South China, and if your products want to enter the catering channel, then this event will give you new surprises.
At the same time, in order to help the majority of food manufacturers further communicate and trade, the "2022 Spring China Beverage Annual New Product Launch Conference" will be held as scheduled on June 30. Beauty + drinks will completely blow up Foshan. The excitement of the second day of the event is worth looking forward to.
