uses 's four major herbal medicines as a carrier, and inherits the planting and processing technologies of the four major herbal medicines. With the entrepreneurial spirit of "unswerving commitment and sincerity from generation to generation", Hou Yufang has stepped out in the field of deep processing of "four major herbal medicines" products. A new path of inheritance and development.
In 1973, Hou Yufang was born in a peasant family in Dashang Village, Xiangyun Town, who planted and processed the "Four Huai Medicines". He was fascinated by his grandparents and fathers since he was a child, and Hou Yufang fell in love with the planting and processing techniques of the "Four Huai Medicine" since he was a child.
Hou Yufang is a man full of dreams. After graduating from university, Hou Yufang has been engaged in the sales of fast-moving consumer goods, and has served as a senior executive in many well-known foreign companies. In the eyes of outsiders, Hou Yufang has been very successful, but he always has a dream of "taking medicine".
"As a native of Wenxian , I have a fascination with iron stick yam. So, in 2012, we started to brand our Wenxian iron stick yam full-time. " Hou Yufang said. Hou Yufang is a courageous person. In 2012, Hou Yufang resigned as a senior executive and resolutely returned to his hometown to start a business, starting from scratch, specializing in yam with iron sticks. As an agricultural product, iron bar yam is affected by seasons, technology, etc., and can only be sold in winter. In order to solve the problem, he is good at researching the idea of deep processing of the product.
Hou Yufang said, "We perfectly combine Henan yam and zongzi. Each 100g zongzi contains no less than 15%~20% fresh yam particles. With the rise of the business, this yam dumpling became an instant hit." Hou Yufang is an ambitious person. More than ten years of hard work and hard work in his career have created his hard-working and persevering character. After several years of hard work, from the earliest "Gute" to today's "Huai Zhuangyuan" brand, from the initial Courtyard operation,Up to now, it has four Huaiyao planting bases and processing parks in Wenxian County, and has established four Huaiyao deep-processing workshops that have passed GMP certification. , supply and sales through one-stop system operation, Hou Yufang will realize his dream step by step.
"I am a student of agriculture, so I know that the way out for agriculture lies in branding and deep processing, so we have done a lot of work in this direction." Hou Yufang said, "Our goal is to become a Jiaozuo. A well-known bakery company in the city.”
Hou Yufang is another person who pursues perfection. He led the cooperation team to initially establish the Huaiyao health food industry chain through cooperation with China Agricultural University, Henan Academy of Agricultural Sciences, COFCO Group and other institutions, and has created "Gute" and "Huaiyao". "Zhuang Yuan", "Tian Jiuru" and other series of brands, develop and operate dozens of deep processing products of Huai Yao, such as fresh iron stick yam, iron stick yam powder, yam food nourishment powder, yam moon cake, yam rice cracker, chrysanthemum tea, chrysanthemum cake.
Don't forget the original intention and forge ahead. Innovation in inheritance, inheritance in innovation. In the field of traditional and modern deep processing of the "Four Huaiyao", Hou Yufang has grown into a cutting-edge inheritor who links the previous and the next. He explores the "future port" of the Huaiyao brand with value and feelings.
As Hou Yufang said, "How Huaiyao goes to the whole country is our original intention. As a non-genetic inheritor, I have a mission to innovate through inheritance and develop through innovation."
Reporter from Wenxian Rong Media Center Wang Xin Ma Chenyang
Shi Jianjian intern Li Ziyun reports
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