[Qiaobao.com News] The Mid-Autumn Festival is a traditional festival of the Chinese nation. On this day, the family reunion people eat moon cakes to admire the moon; wanderers far away use moon cakes to express their feelings for their hometown and relatives. This is the meaning of the Mid-Autumn Festival. However, according to media reports, in China, as in previous years, as the Mid-Autumn Festival is approaching this year, the social attributes of mooncakes have become increasingly prominent. It passes through manufacturers and distributors to the market. After going round and round, it often ends up in the hands of the scalpers. After that, the moon cake manufacturers recovered the "moon cake coupons" from the scalpers to continue the next cycle. During reselling, it seems that all participants become winners, and mooncake economics takes shape.
Mooncakes that originally meant reunion are gradually becoming "taste". As the saying goes, "don't buy what you eat, don't eat what you buy", those "moon cake coupons" for profit-making, and all kinds of exquisite packaging, luxurious appearance, easily hundreds of thousands of yuan (renminbi, the same below) or even tens of thousands of yuan "Sky-price moon cakes" convey not culture or true feelings, but the smell of copper, or the exchange of interests over and over. It can be said that the business has been "fat" and the culture has been lost.
In fact, in the current era of increasing material wealth, many Chinese people seem to no longer appreciate many traditional festivals from a cultural perspective, so that they feel that they are "boring" at any festival. The same is true for the Mid-Autumn Festival, and the same is true for the Spring Festival and Lantern Festival. The spiritual pursuit that people gradually lose can only use material stimulation to make up for this cultural lack.
The Mid-Autumn Festival has always had a very special meaning for the Chinese nation. It represents reunion. It often entrusts the thoughts of hometown and loved ones, and prays for a good harvest and happiness. The moon is the best sustenance of this heart and affection. "The bright moon is born on the sea, the horizon is at this time", "Look up at the bright moon, bow your head to think about your hometown" and so on. The classic poems show reunion and longing vividly and vividly.
In this regard, moon cakes are traditional food for the Mid-Autumn Festival, but they are not simply food, but also carry profound cultural connotations. It is not only a symbol of the glorious history of Chinese civilization for five thousand years, but also a cultural bridge for people from all over the world to understand Chinese history, folk customs and Chinese culture.
However, it is now reduced to a prop and gimmick for commercial warfare and officialdom, full of the smell of profit and copper. I don't know whether it is the sorrow of traditional festivals, the sorrow of moon cakes, or the sorrow of people today.When the traditional cultural elements of moon cakes no longer exist, and they become a means of capital profit or become a time mark for gift giving and consumption, I don’t know how much cultural core and value sustenance there is in this Mid-Autumn Festival, and what is worth it. People go to inherit and promote?
Eating moon cakes to spend the Mid-Autumn Festival, eating is the sustenance and yearning for a better life, and living the original intention and persistence to traditional culture. Only by making the moon cakes with more "cultural flavor" and less "copper smell", can traditional festivals be revived in modern times and Chinese traditional culture can continue to flourish. This is also the return that overseas Chinese and Chinese people are happy to see. (Li Ming)
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