The high-end and sub-high-end sauce-flavor liquor , such as blue flower Lang and safflower Lang , has achieved annual sales of more than 6 billion Langjiu stocks, and is renewing its efforts.
Langjiu Co., Ltd. chairman Wang Junlin once said that the "root" of Langjiu is the fragrance of sauce, and the "root" is pulled out to bring out the "beard", and the "beard" is the strong fragrance. Langjiu is different from other domestic old famous wine brands on the two most advantageous foundations.
Luzhou-flavor liquor represents Lang brand special on the tenth anniversary of its listing, Langjiu shares held the Langjiu autumn brewing cellar at the Luzhou production area, namely the thick sauce and fragrant base. Prior to this, Langjiu shares also took advantage of the "one factory with three fragrances" to broaden the Lang brand special track and launch a variety of new products with scents. In the early morning of September 16, after the earthquake occurred in Luxian County, Luzhou City, Langjiu Group announced that it would donate 10 million yuan to the disaster area for earthquake relief before the autumn brewing cellar was opened that morning.
The reporter noticed that Langjiu shares with outstanding growth does not treat winemaking with fastness as the beauty, but integrates time and persistence into the sauce, fragrance and fragrance of Langjiu.
The gift of time
On September 16, at the Langjiu Co., Ltd. thick sauce and fragrance base in Longmatan District, Luzhou, a 35-year-old ordinary worker proudly expressed to reporters when the autumn brewing cellar was opened. He has worked in Langjiu for 5 years, and his colleagues on the front line of winemaking are very stable, and there are many who have been working here for more than ten years.
Winemaking is not only a science but also an art. Time can not only bring about precipitation and accumulation, but also bring about sublimation.
Lang brand special song autumn brew is actually a gift of time.
Langjiu Co., Ltd. Deputy General Manager, Executive Deputy Chief Engineer, China's Chief Liquor Taster, National Liquor Evaluation Committee Shen Yi introduced,The brewing of Luzhou-Fragrant Langjiu requires four seasons of grain input, four times of steaming, and four rounds of fermentation, and finally four types of wines, including autumn brewing, winter brewing, spring brewing and summer brewing, are obtained.
"Autumn brewing is the beginning of a production cycle of Luangxiang Langjiu. The longest fermentation period can produce a strong aroma. It is the first row of wine." Shen Yi commented on the autumn brewing produced under the 4-season brewing system.
As we all know, a bottle of authentic sauce-flavored liquor needs to be stored for at least three years. The storage time of Luzhou Langjiu is as long as three years. Shen Yi said that the third year is the period of change in the body style of Luzhou Langjiu. This year, the wine cellar has a prominent, fragrant, and elegant aroma, and gradually aging.
The sweet and fresh Lang brand special song is the representative of Langjiu's Luzhou-flavor liquor, which was once called "the base of Langjiu's scale development" by Wang Junlin, the chairman of Langjiu's shares. In 2011, when it was launched on the market, Langjiu’s sales exceeded 400 million yuan and exceeded 1 billion the following year. Now Langjiu’s mid-range liquor is still the leader. In fact, the revenue of Langjiu shares in 2020 is approaching 10 billion yuan, which is almost doubled from 2017. Behind it is Langjiu's special songs, Qinghualang, Honghualang and other big single products and big hits.
The Luzhou thick sauce and fragrant base built in 2012 is also a reflection of Langjiu's long-term perspective and a friend of time. With a total investment of 11 billion yuan and an area of 3600 acres, the Luzhou Concentrated Sauce Jianxiang Base is one of Langjiu's two major production bases. It mainly produces Langjiu Special Qu, Xiaolangjiu and other strong-flavor and mixed-flavor liquors. , Erlang sauce-flavor base, Langjiu Manor, produces sauce-flavor liquors such as Qinghualang and Honghualang.
At present, the annual production capacity of the base wine of Luzhou thick sauce and fragrant base is 20,000 tons. The annual production capacity will be gradually increased by 30,000 tons before 2023, and the annual production capacity can reach 100,000 tons after the completion. The thick sauce and fragrant base also has the largest finished product warehouse in southern Sichuan. It has stored 180,000 tons of Luzhou-flavor liquor (calculated at 52% vol, the same below), and the storage capacity is expected to reach 300,000 tons by 2025. This production base with excellent location, scientific planning and abundant production capacity provides more possibilities and imagination for the development of Langjiu.
It is worth noting that this year Langjiu shares will continue to take advantage of the "one factory and three fragrances", broaden the Lang brand special track, and launch Lang special thick sauce and flavor new products, including the fourth-generation product "Matt" series and "Ford" series,And the 10th anniversary commemorative piece of Lang brand special song.
's insistence on quality
In fact, behind the gift of time is Langjiu's insistence on quality.
It should be said that Langjiu shares are fortunate, location, climate, and water sources are all the best choices. Langjiu is located in the core hinterland of the golden triangle of Chinese liquor between Yibin, Luzhou and Zunyi. Except for the Erlang sauce base, Langjiu Manor, which is located on the bank of Chishui River, the top producer of sauce and wine, the thick sauce and fragrant base is located at 28 degrees north latitude along the Yangtze River. Both sides of the southern Sichuan region are most suitable for brewing high-quality distilled liquor . As we all know, the upper reaches of the Yangtze River are rich in a variety of natural minerals, and there are nearly 30 kinds of trace elements, which can effectively promote the reproduction and metabolism of brewing microorganisms.
If the location, climate, and water source are Langjiu's Luzhou-flavored liquor, a "1" is written, and Langjiu's adherence to quality will add one or more "0"s to the "1". From a certain perspective, the natural location, water, and climate are the bones of Langjiu, while the acquired quality of pit mud, raw materials and craftsmanship is the soul of Langjiu.
Shen Yi revealed that Luzhou Langjiu not only needs a long time experience and years of precipitation from feeding to leaving the factory, but also through five major process links, a total of 431 working procedures and operation links of the ultimate ingenuity casting.
In particular, Langjiu shares insist on brewing Lang brand specials with ancient methods. On the basis of inheriting the ancient production technology, it adopts " five grains brewing", strictly in accordance with "mud cellar solid fermentation" and "continued grains ingredients". The traditional craftsmanship of Luzhou-flavor koji wine brewing with "mixed steaming and mixed burning", and "quantity and quality picking" allows the thousand-year-old cellar to continue and circulate indefinitely.
Pit mud and raw materials are also extremely important for liquor brewing. Langjiu shares still persist in it. The Luzhou Lang wine cellar mud of Langjiu shares is built with the unique yellow mud of Luzhou. Shen Yi said that the secret of the mellow style of Luzhou Langjiu after continuous cycle and continuous fermentation. Another example is the glutinous red sorghum among the raw materials. Langjiu shares have an exclusive raw grain planting base of 1 million mu, which is tracked by a dedicated team. It is said that the local village party secretary checks the field.
"Deadly knock on quality, even if it improves 1% every year."Shen Yi said.
Langjiu's chairman Wang Junlin, who put forward the "three-product strategy" of Langjiu's quality, brand and taste, once said that Langjiu is more willing to put quality at the core, and Langjiu's culture is essentially quality culture.
On the mighty shores of the Yangtze River, Langjiu shares, which are upright, respectful of nature, advocating science, and brewing good wine, do not regard happiness as beauty, and constantly turn time and persistence into a new fragrant wine fragrance.
Reporter Chen Gang Luzhou Report
