5 On 10th, the 2021 China Brand Day event was officially opened at the Shanghai Exhibition Center. As a leading enterprise in Xinjiang and a representative of domestic wines, Sino-Portuguese Wine Industry appeared at the China Self-owned Brand Expo, interpreting China in the new era with innovation and high quality Responsible for wine brands.
The 2021 China Brand Day event is jointly organized by the National Development and Reform Commission, the Propaganda Department of the Central Committee of the Communist Party of China, the Ministry of Industry and Information Technology, the Ministry of Agriculture, the Ministry of Commerce and other departments and the Shanghai Municipal Government. The annual theme of "Gathering Strength and Double Circulation, Leading New Consumption" aims to further gather social consensus on brand development, boost consumer confidence, expand domestic consumption, and effectively promote brand building to lead high-quality economic development.
Quality leads new consumption
China-Portuguese wine industry appeared in the "Pin Xing Xinjiang" exhibition area. The exhibition area is colorful, and the beautiful scenery is continuously scrolled. Accompanied by the dancers' dances with a western style, it makes people feel like they are in the beautiful Xinjiang.
At this expo, Sino-Portuguese Wine Industry exhibited a variety of products from its star brands, Xiyu and Niya, among which the new masterpiece The Legend of Niya attracted a lot of attention. With the rise of the Z-generation consumer group, quality consumption has become the current mainstream market trend. The innovative blending of the five varieties of Niya Legend brings high-quality and personalized charm directly to the new consumer demand and is favored by the new consumer group. .
At the scene, leaders from the Xinjiang Uygur Autonomous Region Government, Development and Reform Commission, Science and Technology Department, Agriculture and Rural Affairs Department, and Commerce Department came to give guidance.The vice chairman of the autonomous region and the head of the autonomous region delegation to this expo, Haderbek Hamza, praised Niya Legend, a domestically produced wine that represents the terroir of a small production area in Xinjiang.
The Vice Chairman of the Autonomous Region and the Head of the Autonomous Region Delegation to the Expo
Haderbek·Hamuzha
Only 10 companies exhibited offline in the Xinjiang exhibition area. As the only wine company, this is not only a benefit to the Sino-Portuguese wine industry The recognition of the status of the leading enterprise in the autonomous region is also its high appreciation for leading the development of the wine industry and product quality.
Innovation-driven brand power
Brand is an important manifestation of the comprehensive strength of an enterprise and a country, and innovation is the soul of brand development. Sino-Portuguese Wine Industry has been deeply involved in scientific research and technological innovation for many years, rooted in the small production area of Manas at the northern foot of the Tianshan Mountains in Xinjiang, devoted to terroir research, and through big data analysis and experiments to innovate the brewing process, to present to consumers a full expression of small production areas in China High-quality wine with terroir characteristics.
At the same time, it gives full play to the leading role of leading wine enterprises, and cooperates with China Agricultural University and the Food and Fermentation Industry Research Institute to carry out technical cooperation, builds a national scientific research exchange platform to tackle key wine issues, and serves as the autonomous region's 13th Five-Year Major Science and Technology Special "Special Wine Industry Technology" The host unit of "Innovation Project", drafted and formulated a number of national standards for wine, and won a number of scientific and technological innovation awards in the field of wine at home and abroad.
Whether it is the addition of various honors or the appreciation of consumers for Niya and Western wines, it is an inherent affirmation of the innovation of the Sino-Portuguese wine industry leading the development of the industry, and it is also a strong evidence for innovation-driven brand power.
This year is the first year of the "14th Five-Year Plan" and a key year for China's brand building. Taking the opportunity of China Brand Day in 2021, Sino-Portuguese Wine Industry will continue to adhere to quality, innovate and lead the high-quality development of domestic wines, explain the power of Chinese wine brands to the world, and boost the influence of Chinese brands to the world.
