[CNMO News] At present, the warm-up war for "Double 11" for each platform has begun. In addition to electronic products such as mobile phones and tablets, home appliances are also very popular categories. Whether it is home appliances necessary for life or small appliances that i

[CNMO News] At present, the warm-up war for "Double 11" for each platform has begun. In addition to electronic products such as mobile phones and tablets, home appliances are also very popular categories. Whether it is home appliances necessary for life or small appliances that improve the quality of life, they have attracted the attention of consumers. On October 28, JD stated that since the JD 11.11 pre-sale period began on October 20, the overall pre-sale order amount of JD home appliances increased by nearly 50% year-on-year.

JD

October 20, 2022-24:00 24:00 2022, the pre-sale order amount of home appliance brands such as Haier , Midea, Little Swan, TCL, Gree , etc. increased by more than 70% year-on-year, and the number of orders for home appliances "buy multiple pieces" users increased by more than 60% year-on-year.

At the same time, on the digital electronics side, the pre-sale order volume of Honor Bracelet 6, which sold only 99 yuan, increased by more than 23 times year-on-year, sales of folding screen mobile phone category increased by more than 300% year-on-year, and the number of users who purchased new mobile phones by trade-in increased by more than 300% year-on-year; VR glasses increased by more than 3 times year-on-year, and categories such as game projection, micro-single camera , and game consoles increased by more than 100% year-on-year.

In addition, the pre-sale orders for JD New Department Store beauty products increased by more than 10 times year-on-year. Moreover, on the 24th, merchants from JD.com's new department store industry belt ushered in a concentrated explosion, with overall sales growth of more than 210%. Officials pointed out that many merchants have achieved upgrades and leaps on JD.com 11.11.