Recently, Canalys announced the third quarter market pulse of China. Data shows that the top five mobile phone brands in China are vivo, OPPO, Honor , Apple , and Xiaomi . Except for Apple, the other four are domestic mobile phone brands; among which vivo's market share is as high as 20%, which means that for every five mobile phones sold in China, one is from vivo.
vivo's X80 series was a great success this year. With the Dimensity 9000 chip that has not had serious heat, vivo X80 stood out among a number of flagships. Other mobile phone manufacturers are plagued by the heating problem because of the use of Snapdragon 8 Gen 1 chip; and vivo's S series machines have also attracted the attention of consumers through their main selfies and achieved good results.
OPPO's flagship phone this year, Find X5 series, is priced high, and the market feedback is not very good, but the offline market of Reno series is very popular. The good-looking design and excellent feel make the Reno series the best choice for users to control appearance; at the price of 2,000 to 3,000 yuan, the product competitiveness of the Reno series is very strong.
Honor's digital series product positioning is similar to OPPO Reno series and vivo S series. However, even if there are so many similar products in this market, each of them is actually quite good in sales, which shows that the demand in this market is relatively high; it is precisely because of this that Xiaomi launched the Civi series to get a share of the pie in this market.
Apple released last year has been the best-selling smartphone since its launch. Although the starting price of 5,999 yuan for the phone is not low, consumers are still more likely to buy it due to iOS's excellent ecological experience; Apple has almost killed a lot in the domestic high-end mobile phone market, and without Kirin chip is not Apple's rival.
Xiaomi released the Xiaomi 12S series in the third quarter of this year, which is much better than the previous generation of machines. On the one hand, it is the support of Leica lens , and on the other hand, the performance of Snapdragon 8+ chip is finally normal; however, the problem of Xiaomi 11 series burning WiFi continues to ferment, Xiaomi's official attitude towards this choice is very strange, and the after-sales policy has been changed again and again.
Competition in the mobile phone market has been upgraded from simple hardware competition to competition in software, after-sales service and even brand image. As long as a mobile phone manufacturer does not do a good job in one link, the consequences will be very serious; Xiaomi’s mobile phone product strength is very strong, but it has repeatedly avoided the problems of the Xiaomi 11 series, which is not wise.
