Although the European market is in the double ravages of energy crisis and inflation , it cannot resist the enthusiasm of cross-border e-commerce practitioners for it and the pioneering pace of service providers led by shopify.
(Source: Internet)
European Shopify seller exclusive
According to Whale Network Cross-border, Shopify is planning to expand its enterprise resource planning (ERP) planning services to Europe. This plan is specifically designed to provide a centralized system for Shopify merchants, connecting merchants' business platform, financial and inventory data, and more conveniently manage massive and complex data. The plan, launched last year, is one of the important measures taken by Shopify to improve its merchant service suite. The previous ERP was a global version of the program. . Now, what Shopify wants to build is a local application integration for Europe.
At present, Shopify is negotiating cooperation with several local ERP software companies from Netherlands , Germany and Spain. According to Whale Network Cross-border, several European ERP companies have confirmed their participation in the program, such as German companies Actindo, Afterbuy, JTL, Pickware, fulthmarkets and Xentral. EV4 and Holded from Spain and Itsperfect from the Netherlands. is expected to start using the European ERP system this month. Shopify stated through public channels that more European partners will join in the future.
(Source: Internet)
Shopfiy's most important growth market
All the time, Europe has been the most important growth market for Shopify except the United States. According to trends.builtwith's relevant statistics on Shopify, there are currently more than 167,000 websites in the UK using Shopify services to build websites, second only to the United States. In addition, Germany has more than 92,000, France has more than 53,000, and Italy has more than 31,000. The number of users using Shopify services to build independent websites in Europe is increasing every year, and the number of users in the UK and France alone has doubled in the past two years.
And European countries account for half of the top ten countries with the largest growth in Shopify's future user volume. multiple data shows that although global cross-border e-commerce independent website sellers have been complaining about problems such as downgrading consumption in the European market and a significant reduction in order volume, they still have strong interest in the European market.
This is also the same Shopfiy launches new tools and features every time. In addition to the United States, Europe often becomes its important pilot target.
(Source: trends.builtwith)
Shopify EMEA Director of Expansion and Partnerships Deann Evans said: " Compared with the rest of the world, e-commerce merchants across Europe have more different business needs and requirements to provide customers with higher quality services in the most effective way. With the launch of the European Local ERP Program, European merchants can easily find partners who are more familiar with their regional needs and work with them to reduce the complexity of their business. ”
What is a local ERP system?
ERP refers to the software and system that connects all business processes: finance, manufacturing, supply chain, sales, procurement, etc. At a basic level, ERP integrates these processes into a system.
According to data collected by G2, more than 53% of companies believe that ERP is one of the highest return value investments of all means to help business growth.
(Source: shopify)
In the process of business development, the upstream and downstream connection of one link has kept many brands/merchants always separated from consumers at a certain distance. After a long period of development, brands have become the main theme of business, especially e-commerce. But sellers need to know that the development of e-commerce will not stagnate. In the future, it will not only be direct to consumers, but to connect to consumers. brand/seller cannot simply view retail as a transaction, but rather fully understand what consumers want and use this as an opportunity to connect with them.
and local ERP plans will make meticulous work such as "contacting with consumers" and "understanding consumers more" easier. The benefits include:
The benefits include:
(1) Improve the accuracy of business decisions. Merchants can directly link their independent websites to the ERP service provider's system, and access, manage, and analyze their inventory, products, orders and customer information more promptly and accurately, so as to be able to make correct judgments on key business decisions.
(2) Control the power of data. In the era of big data, data is an important capital for brands/merchants. Through a reliable ERP management system, merchants do not need to access third-party software or plug-ins, which can ensure that their proprietary data is transmitted seamlessly and securely only between their Shopify and ERP systems.
(3) Save time and money. Brands/sellers can not customize the time-consuming and expensive ERP system separately. Since fewer applications are required to run the business, sellers can introduce more automation to make operations more efficient.
In general, Shopify's exclusive ERP system for European merchants can make business management of European cross-border merchants/brands simple and efficient. Even analyses of customer preferences and interests provided by ERP systems can be leveraged to create truly personalized interactions in physical and digital environments to improve customer experience. No matter what starting point is, merchants can try it, maybe this will be a new sales growth point.
