As we all know, without the obstruction of the United States, Huawei has already been the mobile phone brand with the highest market share in the world, and Samsung and Apple are not competitors to domestic mobile phones. However, there is no if in this world. The fact is that Huawei has been hit hard by the United States in the past two or three years. Kirin chip has been "shortted", 5G technology has been smeared, and Huawei's mobile phone business has also plummeted like a cliff. As the US expects, most of Huawei's lost market share falls into the hands of Apple.
According to data, in the global smartphone market, Apple and others took away about 80% of the profits of the entire market. That is to say, even if Samsung is currently the mobile phone brand with the highest market share in the world, plus Xiaomi , ov, Huawei, Honor and other domestic mobile phone brands, they can only "share" less than 20% of the profits remaining, which is simply ridiculous!
And the reason why Apple has been able to be proud of the world in the past few years is more or less inseparable from the support of Chinese consumers. Cook also publicly stated that what I don’t worry about the most is the sales volume in the Chinese market, and iPhones will always be able to sell! Against the backdrop of Huawei being suppressed by the United States, it is indeed a bit ironic to Cook's statement of such a feeling.
But since the release of the iPhone14 series, Apple seems to be in trouble. It is undeniable that the sales of the iPhone 14 Pro series are not bad, but after entering 2022, the global smartphone market has been cold, and Apple has also been affected to a certain extent. The sales of the iPhone 14 series are far lower than expected, which forced Apple to make the decision to cut orders. According to foreign media, Apple plans to cut the inventory of iPhone 14 Plus by 40%. You should know that the inventory of iPhone 14 not long ago also cut 6 million units. The order cuts one after another are tantamount to tearing down Apple's "fig leaf" and stop installing it!
Many foreign media have also commented on Apple's order cut incident, "Selling cannot be done" is the real situation. To be honest, the iPhone 14 series is indeed quite disappointing. Although smartphones around the world are "cannot sell", Apple's inability to sell has little to do with the market trend. The more important reason is the following two reasons:
, one of which is lacking in innovation. Since Cook took over Apple, Apple's style has changed. The iPhone12 series has begun to adopt the classic right-angle border design of iPhone4, which is innovative, and one design has been used for three generations, and consumers will get tired of it. In terms of core configuration, iPhone phones are also a bit uninspiring, "squeezing toothpaste" again and again. Compared with the radicalization of domestic mobile phones, Apple seems to be a bit too "slow". The unchanging 12-megapixel main camera, the unchanging bangs, and the unchanging 20W fast charging, isn’t this using “outdated” technology to fool consumers? It is still maintaining it on iOS.
Secondly, Apple's attitude towards Chinese consumers is also unacceptable. More and more domestic consumers are aware of the "difference", so their attitude towards iPhones has also changed. For example, the new satellite communication function added by iPhone 14 is unavailable to domestic users. In addition, after the "undifferential monitoring" incident broke out some time ago, consumers have become more cautious when choosing mobile phones.
In general, if Apple still regards domestic consumers as suckers of "silly people and more money", without any innovation, "cannot sell" will become the norm. iPhones are no longer the "white moonlight" in the hearts of domestic consumers. Losing the Chinese market will be a huge loss for Apple. What do you think about this? Welcome to comment and leave a message!
