has allowed many companies to see new marketing methods. However, with the development of Douyin and the changes in user groups, some things need to be paid attention to when deploying dongxin.
1. Content positioning
1. Clarify product positioning
First of all, you need to clarify the attributes of the product, such as cosmetics or clothing, etc. Secondly, we need to determine what the selling point of a good product is? For example, does lipstick have good color rendering or high moisturizing? The style of the clothes looks good or the price is low, etc. These are all determined according to product characteristics. In addition, we must consider the characteristics of the audience and consumption capacity and select suitable products for delivery;
2. Pay attention to the video content
. The content of the video must conform to the characteristics of the product and must have a certain degree of creativity to attract more consumers to watch and purchase the product; at the same time, pay attention to the shooting angle and sense of the video, so as to better highlight the product advantages and attract consumers' attention; in addition, when shooting, you must pay attention to not appearing watermarks and other problems that affect the user experience;
3. Pay attention to the video title
. Try to use words or keywords to name when making the video title, which can increase the user's trust and favorability and increase the click rate; in addition, you can also use some more exaggerated methods to describe to increase the click rate. However, it should be noted that if you use too exaggerated methods, it will cause users to question the account and cause the account to be banned or even blocked.
2. Account settings
1. Personal information
including avatar, gender, nickname, etc., all need to be filled in intact and photos and videos cannot be uploaded repeatedly to avoid affecting the review results and reducing weight values and other operations (such as duplication of nicknames or do not match the information). For some sensitive information in personal information, we must also keep confidentiality to avoid affecting the effectiveness of later promotion (such as: method).
2, advertiser information
, including advertiser's name and logo and other information, also needs to be updated in time and facilitate the implementation of post-promotion operation. (such as logo pictures) The advertiser's proof documents must also be submitted to the backend in a timely manner so that relevant business operations can be carried out smoothly after subsequent review. (such as a copy of the business license) In addition, it is also important to note that when setting up an account, you must ensure that all information is accurate before proceeding with the next step.
3. Material preparation
1. Prepare the corresponding material
including but not limited to the collection of related materials such as cover image (background image), short video script copy (caption), background music and other related materials; (for example: the cover image can be a model picture or a landscape photo); the soundtrack can be selected for light music or pop songs, which can be used as background music; (for example: the text can be written or a short video can be directly posted.)
2. Do relevant data statistics
In order to improve the later operation effect to a certain extent, it is necessary to count the previous data in advance in preparation for later viewing and analysis data needs.
or above is a related introduction to the precautions for Douyin delivery. I hope it will be helpful to everyone! It is not easy to organize the article. I hope you all like and follow the bookmarks! If you have any questions or needs, please consult us!
