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Apple's product positioning is high-end, which can be seen from the pricing of various products. An AirPods Bluetooth headset costs thousands of yuan, a polished cloth starts at 145 yuan, and a data cable. Wireless power banks are also much more expensive than similar products on the market. The price of
is second-hand. After all, it is clearly marked, but it is inevitable that consumers can spend unnecessary money. Apple has come up with a new way to make money and harvest a new round of "leeks". What's going on? How can central media call for lowering Apple dependence?
Apple has another way to make money
Apple's money-making ability is obvious to all, and its peak period was US$120 billion in revenue in the quarter. This is something that many listed companies cannot achieve. The reason why Apple makes money is not just because it sells iPhone , iPad, Mac and other electronic products, but the most important thing is that Apple knows how to create business opportunities.
creates a market without a market, which is already a basic operation for Apple. Just like iPhone 12 canceled the included charger. Although it is for environmental protection, Apple also made a lot of money through the stripped accessories.
In order to experience the complete iPhone, consumers can only spend hundreds of dollars to purchase a charger. This inconspicuous market was opened up by Apple.
Not only that, in the past iPhone product design, Apple also cut off headphone jacks and other configurations, and then promoted the big sale of AirPods headphones.
Now Apple has come up with a new way to make money. In Apple's latest iPad 10 product, Apple replaced the original Lightning interface with USB-C interface in accordance with the provisions of EU and domestic unified charging interface. There is no problem with the operation of
. Apple should follow the rules and regulations, and it is a good thing. In this way, Android mobile phone users can use the C-terminal interface to charge iPad 10. But Apple will also lose some of the sales of Lightning interfaces. In the future, with the unification of charging interfaces, Apple is expected to lose tens of billions of yuan each year.
Apple is an apple after all, and a new round of "leeks" have been harvested by apples again. Because the product released with iPad 10 also has a converter for connecting and charging the first generation of Apple Pencil and iPad10. If
is sold separately, a converter costs RMB 67. With the converter, users solved the problem of connecting the Apple Pencil to the iPad 10 C-terminal interface.
I have to say that Apple will always seize user needs to create business opportunities. Since iPad10 already supports USB-C interface, Apple will definitely launch products with USB-C interfaces. According to Apple's official website, a USB-C interface data cable costs 145 yuan. Whether the pricing of
is suitable for consumers' own evaluation, but Apple's way of selling the complete product experience separately will somewhat make consumers dissatisfied. But even so, consumers are still willing to pay, and suppliers will produce and supply according to Apple's requirements.
is only because Apple has huge sales profits. As long as it can enter the fruit chain, even if Apple lowers the price, it can only accept it. But once Apple terminates its cooperation, the result will be a huge loss in revenue and profit. Just like after , Ofilm was kicked out of the fruit chain by Apple, its net profit lost 2.7 billion last year. Fortunately, Ofilm started the transformation model and set off again. How should the central media reflect on the words of
?
Apple uses the whole family barrel-style ecological experience to make consumers pay for it. Although this marketing method is easy to criticize, the results achieved are obvious. The more this happens, the less likely it is for suppliers to take the initiative to leave the fruit chain. After all, not every customer has Apple's supply demand.
The savvy Apple CEO O Cook separates orders and finds two or three suppliers to cooperate with similar products. First, it can reduce the risks brought by a single supplier, and second, it can increase Apple's advantages in bargaining.Anyway, Apple has many choices. If suppliers do not seize the opportunity, the orders will fall into the hands of competitors.
Apple uses the supplier's bidding psychology to achieve the purpose of cooperation at the most appropriate price. However, CCTV calls on companies to reduce Apple's dependence. The reason why
made such a statement is because some suppliers have proved the consequences of relying on Apple orders with their personal experience. Apple can change suppliers to cooperate at any time, but suppliers may not be able to find customers of the same size to cooperate. So how should the central media reflect on it?
In fact, the reason why Apple has the confidence to terminate the cooperation is that there are multiple trump cards in their hands. As long as it is not the last trump card, Apple still has the conditions to play. If necessary, it will lock in the victory.
Therefore, suppliers can also choose to master more trump cards, cooperate with multiple customers, and expand their business scale. Or layout multiple tracks and try to expand segmented fields based on your own main business. Just like Ofilm's main business is lens modules, it then expands this main business to sub-sectors such as smart car displays, VR/AR.
has more customers and business layouts, and even if the cooperation of a major customer is lost, there are conditions for transformation. Of course, the specific way to do it depends on the supplier itself. Apple has nearly 100 suppliers in China, and not every supplier is unique.
suppliers either master the technological advantages that prevent Apple from ending their cooperation, or take multiple development routes and grasp the future.
summary
Apple has very large sales, which makes many suppliers want to cooperate with Apple. There is no problem with cooperation itself, but there must also be technical conditions to stand firm in the market. We hope that suppliers can win the future of the market based on their own development methods.
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