Today, with the rapid development of e-commerce, we are now accustomed to completing all our needs through the Internet. For example, Chinese people are accustomed to shopping online. When they have shopping needs, they will take the lead in purchasing on the shopping platform. When e-commerce brings more convenience to our lives, some industries are not very happy at this time. Especially after Chinese people began to get used to online shopping, the impact on physical stores was still quite big.
Imagine that when people go online, who will go to physical stores to shop? Now there are many types of online products, and there are various flagship stores and purchasing agent stores. You can find anything you want to buy quickly, and you don’t need to go to offline physical stores to choose from. So, at this time, the physical store owners naturally couldn't be happy.
Physical store owners always complain, blaming e-commerce for hindering the development of physical stores, so that the business of a large number of physical stores has begun to get worse and worse, and stores have also begun to close down one after another. For this reason, when it comes to "opening a small shop to do business", many people need to consider it, and there is no urge to start opening a store when they set up a store.
The development of e-commerce has "robbed" the customers of physical stores to a certain extent, but the high housing prices and rents, strong market competitiveness, and serious homogeneity are also one of the reasons why physical stores are difficult to survive at present.
At present, there are also some offline physical stores that are still relatively good in business. These stores will adapt to the development of the times. They will not only expand customers offline, but also advertise online, so they will not go on the road of bankruptcy. For this reason, we will now find that even if there are always voices complaining that "physical store business is not easy to do", physical stores are still opening more and more, and they are not as "popular shops are rented everywhere" as imagined. It is just that some businesses are better and some are not very good.
So, if physical stores are not as profitable as before, why are there still many people going to develop physical stores now? Are you not afraid of losses?
Generally speaking, physical stores will not disappear . First of all, because now everyone still has demand for physical stores. With the improvement of the living standards of Chinese people and with the continuous upgrading of consumption, more people will no longer meet online shopping, but hope to have a better service experience and the demand for products will be more inclined to be high-end. The latter is the services that physical stores can provide to consumers.
The second point is that in the eyes of most people, shops are still the mainstream choice for asset allocation at present. is not only because the investment of shops is more flexible and changeable, but also the risk resistance of shops is stronger.
There are many new industries now in the birth of them, such as entertainment venues that young people love (script killing, escape room, AI experience), etc. The strong rise of immersive business shops, which also brings benefits to the shops. At the same time, mature business districts and communities, coupled with stable customer flow, are fundamental factors that bring long-term investment returns to shops.
For this reason, although there are sounds that shops are not making money, it does not prevent people from choosing to invest in shops. Moreover, there are many people who make money by shops!
