Microsoft renamed Microsoft 365
# strategy
Recently, Microsoft announced at the Ignite conference that it will launch the Microsoft 365 application in November, and the new application will become a new center for accessing Microsoft's company services and applications. In the future, Microsoft will gradually launch new icons, new appearances and more functions for Office.com website, Office mobile applications, etc. The release of the
message naturally triggered a lot of speculation. Has the biological son of Office been given up? But according to Microsoft, Microsoft's Microsoft 365 applications will be very similar to existing Office applications. Users can use it to open new documents and access shared files and content on Windows, network and mobile devices.
Simply put, just changing the name has no impact on use, but it also reveals the change in Microsoft's strategic focus.
From the perspective of consumers, the previous Office software was a buyout system, that is, if you buy a set of Office software, you can only use it on one computer. If you change the computer, you have to buy a few more copies, which is very inconsistent with the current trend of subscription payment; and the name 365 implies that the software can be subscribed monthly. When the software is upgraded, you can follow the paid permissions and enjoy the latest version.
In addition, from a macro perspective, the new name is intended to emphasize the Office series suites and services, rather than separate tools. Looking back at the past five years, Microsoft has been very successful in transforming from a traditional software manufacturer to a cloud service manufacturer. The main revenue also comes from cloud service . Changing it to Microsoft 365 means that Microsoft no longer emphasizes specific windows and office, but emphasizes cloud service capabilities. It also shows that when the world uses Microsoft's products or services in the future, it needs to be used in the form of cloud, which is also an epoch-making transformation.
