In the environment, there will be more and more cross-platform sales. Luo Yonghao Yu Minhong's cross-platform sales has also become a new trend. All platforms have signs of cross-platform sales. For example, Taobao, JD , Pinduoduo, the three major e-commerce companies, including Taobao, JD , Pinduoduo, as well as Douyin , Kuaishou, Xiaohongshu, B station, video account and other content platforms, and even New Oriental , Doushen Education , Good Future, Gaotu and other teacher institutions have taken action. Of course, the operating environment of each platform is different from the minds of customers. For example, Douyin and Taobao, Douyin has a low threshold for popular sales, and collects traffic. Taobao starts from the starting point of e-commerce and strengthens content sales, with a higher ceiling. Anchor cross-platform can not only achieve overall growth,
can also achieve reverse growth by attracting peer hosts to live in their homes, and it is not easy for anchors to develop cross-platform economy. One of the first problems is how to adapt to the new platform. After all, all the traffic and popularity gained by the platform before were based on the attributes of former network platforms and experts. Now, in order to be able to enter the live broadcast room of top anchors, merchants of various platforms must make concessions and sacrifices. This is also opportunities and challenges for both the platform and the brand. In this trend of economic development, both the anchor and the platform are likely to usher in another reshuffle, even if there are no top anchors, there will be new emergence.
Luo Yonghao and Yu Minhong want to explore on multiple platforms. I hope they can bring new surprises on Double Eleven! # Luo Yonghao sells goods on Douyin live broadcast for over 100 million##How to improve your emotional intelligence#