Now, the products of sharing economy can be seen everywhere in life, such as shared power banks placed on the counters of small shops, shared umbrellas placed at the exits of shopping malls, and colorful shared bicycles on the roads... The sharing economy was indeed an innovative business behavior a few years ago, but with the development of the market and the intervention of enterprises, the sharing economy is no longer the "simple" appearance before.
In a talk show, an actor made such a joke about the price increase of shared power banks. "Thermal power was once 30 cents, 9 cents, wind power was once 40 cents, 6 cents, shared power banks were 5 volts, 10,000 mAh, 0.05 cents, but 4 yuan was charged in one hour. I used its electricity, and it sucked my blood."
's remarks sparked heated discussions among netizens as soon as they were released, and everyone said that the price of shared power banks is too high. And not only is the price increase of shared power banks, but shared bicycles have also recently raised the price of cycling cards, and the increase of to even reached 40%-50%.
Is there any other way out for the sharing economy besides price increase?
1. Shared bicycles are "first to be hit"
The earliest product of the sharing economy is shared bicycles. The first batch of shared bicycles have parking piles. After riding the bicycle, users must park their cars on fixed parking piles. Only after locking them is the end of riding.
, a shared bicycle with parking pile, needs to apply for a card to ride, and it is not very convenient to operate. In addition, the inability to park at any time reduced the flexibility of the bicycle. In addition, residents at that time almost had a bicycle at home, so the frequency of using this shared bicycle was not high.
So after several years of implementation, these piled shared bicycles were gradually eliminated, and instead were piledless shared bicycles.
The earliest brand to promote dockless shared bicycles was of, which was founded by several post-90s students from Peking University . For the market at that time, this new model made everyone's eyes shine and the discussion was extremely hot.
However, there are no small yellow cars ofo in the market now. More of them are blue harrow bicycles and green green orange bicycles and , and even orange Mobike bicycles and are gone.
Ofo Bicycle had completed its B round of financing during its glorious period, but later due to poor operation and operation, it owed a huge sum of money. In the end, all the company's property was frozen, and all the shared bicycles were recycled.
Today's shared bicycle market can also be said to be shaky, and manufacturers are using price increases to maintain the market.
htmlOn August 5, Meituan Bicycle announced a price increase of Changqi Card's no discount price. The 7-day, 30-day and 90-day three-speed riding cards have been adjusted from 10 yuan, 25 yuan and 60 yuan to 15 yuan, 35 yuan and 90 yuan respectively. The other Qingju Bicycles and Hello Bicycles have also announced price increases.
's current price increase is related to the logic of the development of the bicycle industry. Starting from 2016, various companies have spent money to subsidize territories, ride for free, and send red envelopes. The 50-and-a-half hour situation has not lasted for long, and the industry has undergone a major reshuffle. Ofo went bankrupt and Mobike sold itself. Many people's deposit has not been refunded yet. Now, shared bicycles have become a "giant game", and the pattern is basically stable. Under the pressure of profit, companies have to think about how to price and find a balance between retaining users and taking into account costs.
2. There is still no surprise in other industries
shared cars, which have "same effect" as shared bicycles, have improved slightly with the support of policies, but as soon as the policy changes, they immediately showed their strength.
Shared cars are not parked randomly like bicycles, they must be parked uniformly. Moreover, shared cars are generally electric vehicles and they also need to be parked in a parking space with charging piles. For users, you can take a taxi directly at a close distance, and the price is not very high; for those with a long distance, you also need to pay extra parking fees, which is not as cheap as taking a taxi after all.
However, shared cars are also convenient for some users, but this group of users is pitifully few. Today, many cities still cannot see shared cars. The high investment of enterprises is completely disproportionate to the low demand of users, so shared cars have not become popular.
In addition to shared bicycles and shared cars, shared power banks are also worth mentioning.
shared power bank can now be said to be an emerging "assassin", just hidden around consumers. Nowadays, everyone uses smartphones, but as long as you go out, the battery life of your phone will cause headaches for many people. So, the shared power bank emerged, allowing everyone to play with their mobile phones outside with confidence. When
shared power banks were first popular, they could rent them for only 50 cents for one hour, and basically no deposit was required. However, the current shared power banks have almost all increased their prices to 3 yuan per hour, and in some high-end hotels and scenic spots, they have even increased to 8 yuan per hour.
And many people will forget to return the power bank, and in the end they can only spend money to buy the power bank. Gradually, everyone has a power bank when they go out. However, the frequency of shared power banks is still very high now, but everyone uses them occasionally, and rarely gets a one-month or annual card like shared bicycles.
In addition, some shared umbrellas and shared office spaces have not been promoted on a large scale. Consumers just lit up when they hear these new things, and there is no further information after the light is displayed.
3. How should the sharing economy develop?
In fact, in real economic theory, shared bicycles, shared cars, shared power banks, etc. are not real sharing economy, but a new rental economy under the Internet model.
is like a shared storage cabinet. Isn’t this the storage cabinet in the supermarket? Moreover, the supermarket’s storage cabinet doesn’t cost money, so adding a shared prefix will require you to charge money? Consumers are resistant to such a so-called sharing economy. The essence of sharing is that everyone in society lends their own short-term items. For example, I have an idle treadmill at home, your idle dumbbells at home, I just want to use dumbbells to gain muscle, and you just want to run, so we can lend each other's right to use the items in a short period of time, so that both parties' needs are met, instead of everyone having treadmills and dumbbells at home.
However, it is difficult to implement the real sharing economy on a large scale. The difficulty lies in the fact that there is no platform to exchange this information, and with such a platform, there must be trustworthy customers.
Take shared bicycles as an example. You can launch your own bicycles to store them on the shared platform and coordinated and managed by the platform. When shared items generate benefits, the platform will take a commission and hand them over to the owner of the item. This way the sharing platform is similar to the role of an intermediary.
. The current sharing economy has great limitations. Everyone wants to launch shared products to make profits. Only when the more investment is placed, the more chances of making profits are there. This is essentially a competition of capital. There is no technical barrier, and whoever has money can do it.
Therefore, the profit point of the sharing economy does not lie in the shared products at all, but in the model. If you do well, you can reduce the dimensionality and suppress it, but if you do not do well, you can only withdraw hastily.
Conclusion
The development of the sharing economy in my country needs to consider many factors. Putting aside funds and models, users' usage habits should also be considered. In today's Internet era, mining users to understand users is the foundation of profit.
