text | Xiaoyiping Technology
There is actually a very strange phenomenon about Huawei Mate50 series products-" can't be grabbed online, but you can easily buy offline or in the hands of some second-hand dealers." This phenomenon is a bit similar to the Xiaomi mobile phone method back then, that is, hunger marketing.
Of course, it is hard for us to say whether Huawei is hungry marketing. After all, even Xiaomi firmly denies hungry marketing.
However, for a mobile phone company like Huawei, one and a half months after the new phone is released, Huawei's Mate50Pro series still needs to be purchased. There must be a lot of information here, because even the IPhone series phones that are very popular all over the world usually only need to be purchased within one month after the official release, and will basically return to normal after that. The Mate30 series released by Huawei in 2019 actually completed spot sales soon.
So what exactly is the reason why Huawei Mate50 series, especially Huawei Mate50Pro, has been out of stock? It can be summarized simply into the following aspects:
. Huawei intends to reduce the inventory volume to control costs and reduce inventory.
Do you know why Xiaomi used the "futures" method to sell mobile phones back then? The reason is very simple. On the one hand, mobile phone manufacturers have saved the advance investment in early stocking, which is equivalent to directly using deposit to produce mobile phones. The funds flow very quickly. It is a completely light asset gameplay that can save money to the greatest extent.
At the same time, this approach can also avoid inventory backlog caused by misjudgment of the market, because under this sales model, the products are completely produced on orders. If the market reverse is not good, there will be no excessive inventory, and it will be easier to digest. Inventory is deadly for a manufacturing company.
As a negative example, the Xiaomi 11 series produced by Xiaomi has obviously misjudged the market. Until now, it has not cleared the inventory, which has become a huge burden for Xiaomi.
So for Huawei, without Kirin chip and 5G network, Huawei dare not have too strong confidence in the market feedback of the product, so it is natural to adopt this model.
2. Prioritizing stocking to offline dealers. Maintaining the existing offline system is crucial to Huawei's future. As for the online market, it is relatively unnecessary to spend too much effort to maintain it.
As mentioned above, Huawei Mate50pro is currently hard to find online, but most offline stores can be booked directly or even get spot stock.
This is actually a small microcosm of Huawei's big strategic framework. Because what is Huawei’s most important TOC product at present? It is a new energy vehicle, which is a major strategy for Huawei in the future. Since you want to sell cars, you must maintain a relatively reliable and reasonable offline sales system. The Huawei store that once bloomed everywhere is a good entry point.
So, when the mobile phone sector is not satisfactory overall, Huawei needs to think about a question - how to protect the offline sales network it has worked hard to build, and then it is natural to make a certain resource tilt.
In contrast, the maintenance of the online market is much simpler than offline, and there is no need to invest too much cost.
In addition, offline, consumers can also generate additional secondary consumption through salesperson sales, which is also what Huawei is happy to see. At present, many consumers who purchase Huawei Mate 50 series mobile phones offline will purchase a screen break insurance.
3. After Huawei Mate50 switched to the domestic supply chain, many processes need to be further run-in, reducing the efficiency of mass production.
According to the current data disassembly, the domestic production rate of Huawei Mate50 series has reached 60%, setting a new high. Some of the very critical components such as RF PA modules, flash memory chips, etc. Huawei has actually replaced domestic products. Such a large adjustment and identification will also affect the overall production efficiency.
In short, I personally believe that the "difficult production" of Huawei Mate50 series is more intentional, which is also one of the main strategies Huawei has adopted at present.
END
