Tik TokSHOP authorities said on April 25 that they have carried out cross-border business in four Southeast Asian countries (Thailand, Vietnam, the end of the year, Philippines ). After
, it will be available for live broadcasts, short video trailers, transaction compliance, reverse refunds and other functions on these four major websites on April 30.
Before this, Tik Tok SHOP's cross-border business only opened the UK market, and this time it opened cross-border e-commerce in four Southeast Asian countries.
In response to this, many businessmen said: "The spring of cross-border e-commerce is here."
Over the years, Tik Tok's overseas e-commerce path has been accelerating. In February last year, Tik Tok Shop launched the Indonesian store for the first time, and launched the Tik Tok Shop British store in April, and Tik Tok's overseas e-commerce route continued to expand.
This time, four Southeast Asian countries personally published cross-border services. This has set off a wave of merchants applying for small stores!
01Tik Tok cross-border store online,
fully deploys the Southeast Asian market!
Judging from the current check-in method, the Southeast Asian market adopts a targeted invitation system in the early stages of the Internet. This means that in order to complete the check-in, the merchant must invite a code. All Southeast Asian countries only need one invitation letter.
Merchants can receive invitations from Southeast Asia in two ways. The first method is that sellers who already operate a UK store can meet the requirements and open it directly.
The second method is that sellers who do not have a UK store can also apply for a check-in, but other e-commerce platforms in Southeast Asia require a 30-day GMV of more than US$5,000 to move in.
is relatively friendly to small and medium-sized sellers from the perspective of entry threshold.
In terms of Southeast Asian online users, in 2021, Indonesia, Malaysia , the Philippines, Singapore , Thailand, Vietnam and other six Southeast Asian countries added 40 million Internet users, totaling 440 million, accounting for about 75% of the population of the six countries.
This means that most people in these six countries have already started using the Internet.
In terms of sales, last year, Indonesian and British stores brought happy results to Tik TokShop.
Last year, the total GMV of Tik TokSHOP e-commerce reached 6 billion. Among them, the Indonesian market reached 70%, and the remaining 30% contributed to the British market.
Tik TokSHOP lists Indonesia as the first stop for Southeast Asian stores, because in addition to Indonesia being the foreigner among the number one population in Southeast Asia, the size of Indonesia's e-commerce mayor/market/mayor/market in 2021 is US$53 billion, far exceeding the US$14 billion for second-ranked Malaysia.
April 25, with Tik TokShop officially entering the websites of four Southeast Asian countries (Thailand, Vietnam, year-end, Philippines). Tik Tok Store will complete nearly half of the market deployment in 11 Southeast Asian countries.
Today, Tik TokShop has set up 7 sites around the world, and of these 7 sites, Southeast Asia occupies 5 sites. You see, the Southeast Asian market must need the Tik Tok market! 02
Southeast Asian e-commerce is the "three races are in harmony".
Tik Tok intervenes strongly!
In the past two years, the rapid development of Tik TokSHOP in Southeast Asia is inseparable from the Tik Tok boom.
Currently, Tik Tok has more than 3 billion downloads worldwide, with more than 1 billion active people per month.
is in the Southeast Asian market, Indonesia has about 75 million users active every month, currently ranks first in Southeast Asia. Malaysia has about 11.6 million monthly active users, currently ranked second in Southeast Asia.
Google , Temasek and Bain jointly released the report "e-Connomy SEA2019" shows that under the catalysis of the epidemic, Southeast Asia, with a population of 6.7 billion, has become a cross-border e-commerce Xinlanhai.
data shows that the GMV of Southeast Asia's Internet economy will reach US$100 billion in 2020, and is expected to exceed US$300 billion in 2025.
From the data, the Southeast Asian market is currently in a blue ocean market overall and has huge development potential.
However, there are obvious drawbacks in the Southeast Asian market. Compared with the European and American markets with developed infrastructure in Southeast Asia, the Southeast Asian market is still lagging behind. In Southeast Asia, there are great differences in the level of infrastructure development between urban and rural areas, and this imbalance is evident throughout Asia. There are serious problems in energy supply, water supply, transportation and communications.
This has brought difficulties to Tik TokShop opening the shipwreck market in Southeast Asia.
In addition, judging from the current e-commerce environment , after the Southeast Asian e-commerce market formed a "three-legged" situation, the heroes were chasing each other reluctantly.
In such a three-legged market, Tik Tok will definitely change the original pattern to a certain extent.
At present, Tik Tok is not only a social short video platform, but also an e-commerce platform for unlimited future.
can be said this. In the future, the e-commerce world will definitely have a Tik Tok location!
Article source: https://www.xingkuajing.com/ardetails/273846.html
