According to the schedule previously announced by Ali , the 2022 Tmall Double 11 global carnival season will officially start at 8:00 tonight and enter the pre-sale period. The first and second rounds of spot trading periods are October 31-November 3, November 10-November 11, respectively. It is also worth mentioning that in addition to the pre-sale period, the start time of the two spot trading periods will also be advanced from 12 pm to 8 pm.
It is understood that the discount for this Tmall Double 11 is 300-50 per cross-store, and can be used in combination with Alipay red envelopes, cash red envelopes, store coupons, etc. In addition, 88VIP members can also enjoy exclusive large coupons.
In terms of user shopping experience, Tmall has also optimized for a number of services during this Double 11 period. In terms of returns, Tmall upgrades its freight insurance rights and interests. The freight fees for orders returned during the big promotion period will be fully exempted, including freight fees within the scope of non-freight insurance caused by overweight. In addition, in order to further improve users' parcel logistics inquiry experience, Tmall has recently launched a logistics hosting function, which can provide users with customer service management services. That is, when the parcel encounters abnormal situation, the customer service will actively contact the logistics company to follow up and coordinate the handling of related matters. At present, this function has been opened to 88VIP and is gradually being fully released to Taobao users to ensure full coverage during Double 11.
At the same time, Tmall will also upgrade its price insurance service, supporting full price insurance during Double 11. It will change the previous price insurance within 15 days after payment to the payment/pay the final payment, and the full price insurance within 15 days after the event ends on November 11, which also means that the maximum price insurance time will be extended from 15 days to 27 days. It is worth mentioning that Taobao has also launched a multi-address merged ordering function, which supports users to add different addresses to different products in the same order, which not only eliminates the cumbersomeness of placing orders separately, but also helps to make up for the reduction.
In addition, in the logistics link, Cainiao has also started the Double 11 logistics guarantee work and continues to strengthen door-to-door delivery services. It is understood that in addition to providing services for Tmall supermarket in more than 300 cities across the country, Cainiao’s self-operated logistics Cainiao Direct Delivery will also be connected to most Cainiao bonded warehouses, which can provide door-to-door delivery services for Tmall international parcels in more than 250 cities across the country.
At the Tmall Double 11 press conference held not long ago, Alibaba Group President of the domestic digital business sector Dai Shan said, "This year's Double 11 will witness the vitality of China's consumption, the vitality of entrepreneurs, the imagination of digital business, and the tenacity of the physical manufacturing industry."
At the same time, Alibaba Taobao Tmall Industry Development and Operation Center President Chuxue also said, "This year's Tmall Double 11 is the most diverse Double 11 with the richest and most diverse roles in the whole society." According to him, a total of 290,000 brands from all over the world on Tmall Double 11, as well as millions of industrial belt merchants and small and medium-sized entrepreneurs participated.
