Ma Yun believes that all products should be kept at a low price so that merchants in the entire e-commerce industry can maintain a very reasonable operating state. While controlling costs, selling good products at the lowest price is what Jack Ma unanimously expects. The birth of "Double Eleven" is not only a competition between consumers, but also a competition between merchants. Each company claims that its products are the lowest price on the entire network. Only in this way will it attract consumers to buy, but this is often a bad way of competition.
Jack Ma said: I think there should be healthy competition among e-commerce, not viciousness. Only in this way can consumers feel at ease. A temporary price reduction will allow many people to buy the most practical products at the most appropriate price, but this is only short-term. If you want to retain customers, you must implement low-price and benefit more people. In fact, Jack Ma has a lot to think about. Not only does it make Alibaba more and more powerful, but it also needs to use all its strength to build the promise it made before. Jack Ma has been doing it and never gave up.
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