Musk must have seen China's " Sun Tzu's Art of War " and "Thirty-Six Strategies", otherwise how could everyone play around?
Musk had already shown signs of acquiring Twitter in March this year, and it was not completely completed until recently. This means that in the past 7 months, Musk has said he would acquire Twitter and then said he would not acquire it. All media, Twitter executives, netizens, etc. don’t understand whether Musk acquires or not to acquire Twitter?
I have to say that Musk is really a good player in playing with public opinion and has attracted the attention of the whole world. I don't know if this is part of Musk's Tesla marketing.
No matter what, Musk's acquisition of Twitter for US$44 billion has been completely finalized recently. The first thing Musk did when he entered Twitter was to fire four executives of Twitter, including: CEO, CFO, chief lawyer and legal counsel, and general legal counsel .
Musk's quick and neat operation will inevitably cause a certain degree of shock to other executives of the new company, making no one dare to say "no" to Musk.
Just after Musk successfully entered Twitter, Musk also changed his profile specifically, which has now become a "chef twit". There is a pun here. The first layer is the literal meaning of "Twitter Boss", and the second layer is the "chief fool".
is precisely because of Musk's moody and repeated jumps that Musk is very personal on the Internet.
Chapter 0 What has Musk done in the past 7 months?
htmlOn March 14, Musk's stake in Twitter reached 9.2%. According to the trading rules of listed companies, Musk needs to submit relevant information to securities regulatory agency , but Musk did not do so. This is also a common routine used by barbarians to acquire other companies. Perhaps because he was afraid that Twitter would adopt the "poison pill plan", Musk did not launch a strong attack on Twitter, but announced on April 4 that he would become Twitter's major shareholder.Just after Musk became the major shareholder of Twitter, Twitter's board of directors welcomed Musk at the beginning, but Musk refused, which made Twitter executives look embarrassed. From then on, Musk's relationship with Twitter became confusing.
htmlOn April 13, Musk officially launched a tender offer to Twitter, preparing to privatize Twitter. Unexpectedly, the Twitter board of directors began to face this and did not welcome Musk's acquisition.Whether Twitter likes it or not, Tesla's stock price hit a record high during that period, and Musk became the world's richest man, and it was not difficult to get tens of billions of dollars. Because the price is right, Twitter agreed.
, but unexpectedly, Musk announced the suspension of acquisitions in July because Twitter did not tell Musk truthfully how many zombie users there were on Twitter.
Twitter was very angry about Musk's breaking promise and sued Musk in court. If Musk breached the contract, he might face huge compensation.
Musk may be afraid of too much compensation, or it may be done on purpose, and Musk agreed to continue to acquire Twitter. In the end, Musk acquired Twitter before the deadline given by the court and became Twitter's new boss.
Some people may ask: "Isn't Musk a technology businessman? Why are you interested in social media like Twitter that doesn't have much technical content?"
Musk said that he acquired Twitter not to make more money, but to make future civilization.
Given that Musk has been playing tricks on the media many times, we can only believe half of the reason for Musk's high-sounding reputation. Maybe Musk is really for the sake of the future civilization to be more brilliant, but it is not ruled out that he has more personal purposes.
Musk once said that he hates marketing very much because it is like we package bad things and sell them to consumers, which means cheating.
But in fact, all Musk's behavior is marketing, but he is not marketing too much for Tesla, but marketing himself. He knows very well what kind of entrepreneurs consumers like, so he has been shaping that image.
The advantage of doing this is that no matter what company Musk does, it will be sought after, not just Tesla.
Go back to Musk's acquisition of Twitter itself. With Twitter, he has the initiative to influence public opinion. It can not only empower Tesla, but also empower SpaceX. Maybe one day, if Musk wants to run for US president, then Twitter will help him.
To put it bluntly, Musk acquired Twitter to create a closed loop for his business empire and to take the company to a higher level. Musk's business model design ability is invincible, and he also used closed loops, media, momentum and other elements in the 108 elements in "Subversion and Reconstruction".
In the future, is it possible for Musk to run for US president?
This is the best era and the worst era. With disruptive innovation and new business models, the whole world is your stage!
In the world of new business, there are no industries that have been eliminated, only companies that have been subverted and out. In the future, all business competition will focus on disruptive innovation and business model reconstruction. If a company or a boss lacks the ability to subvert and reconstruct, he is destined to be defeated in advance.
Please remember: without innovation, there is no imagination; without imagination, how can there be competitiveness!
