1
No matter what industry you are in, if you are in a third- and fourth-tier city, you must do more online things and make full use of the Internet resources, because online is not subject to regional restrictions. People in third- and fourth-tier cities are originally leaders. We can only use the Internet to surpass our regional restrictions and link strong resources.
If you are in a first-tier city, you should try to do as much offline activities as possible, because people in first-tier cities have a large number of social resources and are leaders. They are more efficient in communicating with them offline. It is a luxury to meet in first-tier cities because everyone is busy and valuable, but as long as they can meet offline, it is a good opportunity.
So the conclusion is: people in first-tier cities should do more offline meetings and activities; people in third- and fourth-tier cities should make more use of the Internet and do more online.
2
Next, no matter what product you are doing and how good the product is, you will encounter a core problem next, you will be exploited by a kind of person, that is, those who have a large number of users (fans/members), such as Internet celebrities, communities, etc.
Because the focus of business has shifted, who had products before was the boss, and who now has users and who is the boss, can only gain the initiative in business. This society has long been short of material products, and overcapacity has been raised for many years. There are too many good things in society, and there are many that cannot be sold and rotten at home.
Therefore, there is only one way out in the future, which is to do your own influence and build your own IP, because in the future people will follow people, not products, and the focus of business has shifted from "products" to "people". Whoever can gather people in the future can gain the initiative in business.
So how do we build our own IP in the future?
3
Being an internet celebrity is indeed a way out, but everyone should remember one sentence: there are so many funny people on the Internet, and there are too many people who can truly create influence (IP). Only those who can influence other people's brains can last forever. Otherwise, it will be one time and another, just like Li Jiaqi Weiya replaces Zhang Dayi Sydney!
If you become popular by entertainment, jokes, funny, spoof, imitation and other routines, you can only be regarded as a joke in the end. Even if others come to pay attention, they will only come to watch you. This does not mean that you will enter everyone's heart and be truly remembered by everyone.
Those who can truly be remembered by everyone and lead the public's thoughts are those who can touch other people's souls. There is a saying that it is harder to touch the soul than to touch the interests. This is what is said, and this requires you to have powerful ideological weapons.
There are two most difficult things in the world: the first is to pour your own thoughts into other people's brains, and the second is to take other people's money into your own pocket. These two things complement each other and are the only way to business in the future.
4
After this epidemic, as export-oriented enterprises turn to the domestic market, the competition in the domestic market will be even more bloody. The price war will begin to fight in close combat, and the profit of of countless products will approach 0, and even lose money to make a name for themselves, killing one thousand enemies and losing 800.
However, looking at the problem from another perspective, if a company wants to win, it not only needs price advantages, but also quality advantages, and even the industrial chain and supply chain. Therefore, vertical industrial chains and clusters are accelerating their rise. The next three years will be the best time for the rise of national brands!
The future brand needs to meet two conditions:
First: the integration of the vertical industrial chain, that is, it has a control effect on the upstream and downstream. This requires the brand to be strong to a certain extent, otherwise it will still be controlled by others and cannot be called a brand.
Second: Aggregation and leadership of consumers, brands must have appeal among the public or a specific group of people, be able to lead everyone's thoughts, and have a clear view of the three views. The kind of view will attract consumers.
