Takeaway makes our lives more and more convenient. With the continuous and deep integration of "online + offline", takeaway is no longer just called food, milk tea, and purchasing medicines on behalf of others. Now as long as it is what you want, whether it is goods or services, everything can arrive at home in real time. This new business model, known as "instant retail", not only leads new consumption trends, but also speeds up and improves the quality of the "15-minute convenient life circle". Today, "Change is by your side" let's take a look at how "instant retail" brings "happiness at your doorstep".
[Small store changes, the errand economy has given birth to everything that can be "home"]
"Now the order is the file box, he has set three specifications." Accepting orders, distributing goods, packaging... Wu Jun, the owner of a supermarket on Shengzhou Road in Nanjing, and three employees are as busy as assembly line operations. In just one hour, they processed more than 40 takeaway orders, and riders came to pick up orders.
Wu Jun said: "Now takeout is not only for food, but takeout includes all kinds of daily necessities. For example, if a shower head breaks at home, we can also provide it with it. We can say it is a 'treasure' supermarket, which can more meet the personalized needs of customers."
Two bottles of beverages, several clothespins, a box of cotton swabs... The takeout orders in small supermarkets are diverse. From food, rice, oil and salt to pots and pans, from daily necessities to clothing, shoes and socks, although these things are inconspicuous, their delivery can help people solve many "pain points" in life.
Meituan takeaway rider Chen Dafang said: "I have this order he ordered. The customer order is 2:10 pm, and it can be delivered in about 10 minutes. When we first started as riders, we often delivered catering. In the past two years, there will be more and more orders like this. There will be two to three orders of 10 orders in flash purchase orders, such as printers, masks, wheelchairs, and crutches. We don't just give you the only ones. It is the same thing, more of the needs of customers."
. A Nanjing citizen said: "In the past, online shopping might take several days to get it. Now, you can get it without going out. Now more and more people around you regard 'take-out as express delivery' because it is really convenient."
connects to offline physical stores through the takeaway delivery network, and delivers goods to your door in 30 to 60 minutes. This new retail format is called 'instant retail'. It not only brings more convenience to citizens, but also meets consumers' personalized and diversified consumption needs, becoming a new consumption growth point. Today, the supermarket run by Wu Jun can take orders 24 hours a day, with an average of more than 6,000 online orders per month, accounting for 60% of the total turnover and doubled its revenue.
Wu Jun said: "We may open branches later. There are more and more people using online supermarkets now, and more and more people's living habits are changing."
At present, more and more physical stores are expanding their service scope and activate local demand through "instant retail". Wu Guomin and his wife opened a small supermarket in Sifang Lane, Qinhuai District, Nanjing, which contains six or seven thousand different categories of goods. What is missing from neighbors? You can always find it here, but the more goods are pressurized, the greater the pressure on capital turnover. In 2018, Wu Guomin's store tried to move into the takeaway platform for the first time, and achieved online sales of nearly 10,000 yuan on the first day. Now the takeaway business is getting more and more prosperous, and the service radius of the store is also expanding.
Supermarket owner Wu Guomin said: "If you do offline, you usually make it at most one kilometer. Neighbors come to buy it. Now you can do it online at least four or five kilometers. For example, last night I received an electric face washer. This thing can't be sold in my store for two or three months. Now the consumption is becoming more and more diversified, and our sales are becoming more and more diversified. I think if I keep this small store, the business can be better and better."
The upgrade experience of "good things around you, quick delivery at hourly speed" has greatly facilitated consumers, and takeaway is no longer limited to fresh food daily chemicals.Flowers and green plants, pet supplies, cosmetics, beverages, wine, office stationery, digital 3C... The increasingly rich consumer demand can all be met through "instant retail". Liu Peng is a post-00s generation. He started his business at the end of last year and opened a flower shop. In less than a year, he became the "instant retail order king" of flowers in the area of Nanjing Qiaobei .
Liu Peng said: " sunflower with champagne bouquets is only 58 yuan, and there are also 33 hot red rose is also very cheap, 98 yuan. Now it is getting better and better, and you can get seventy or eighty orders every day. It is normal for more than 2,000 orders per month. We are meeting consumers' demand for cost-effectiveness and speed."
[New business formats stimulate new consumption potential and create a "convenient life circle"]
online and offline deep integration of "instant retail" model, allowing more and more shops spread across the streets and alleys and even hidden in the community, reaching more consumers through the power of the Internet. According to relevant data from Meituan, from January to September this year, the "instant retail" orders in Jiangsu Province increased by 42.6% compared with the same period last year.
Meituan Nanjing regional flash sale business manager Luo Yang said: "Take Nanjing as an example, the instant retail orders of couples grocery stores have more than tripled from January to September this year, and nearly 4,000 stores on our platform have generated transaction flows. Other industries such as pet supplies, daily necessities, and daily necessities, and flower and plant stores have also increased by more than 60%. As instant demand is constantly being explored, the local retail market is changing from a 'wanting mall' to 'all things to home', which has promoted the transformation and upgrading of 'one store multi-energy' and has also given birth to a new community business format."
Experts said that in the past, the keyword in China's e-commerce industry was the "last mile", and now, this keyword has been upgraded to a "convenient life circle". "Instant retail" means making full use of new technologies, focusing on residents' needs for convenient life, promoting the integration of business formats, and helping physical retail better serve the people.
professor and senior economist of Nanjing University of Posts and Telecommunications Zhou Wencheng said: "Satisfies people's timely needs, timely delivery and localized supply, which are also the three key elements of 'instant retail'. It is a win-win situation for residents' consumption experience and the development of the real economy. Now all regions are promoting the construction of the 'city one-quarter hour convenient living circle'. 'instant retail' is not only limited to retail industries such as physical goods, but also gradually expands to beauty, hairdressing, convenient maintenance, shared transportation and other services. It can allow various needs of food, clothing, housing and transportation to be reached at your doorstep, and also upgrade people's sense of happiness and gain at your doorstep."
(Reporters from Jiangsu Radio and Television Station·Integrated Media News Center/Li Ming, Guo Nan Edit/Sun Ying)
(The copyright of this news belongs to Jiangsu Radio and Television Station. Please indicate the source when reprinting)
