Xiaomi has finally ushered in a historical fork in its eighth anniversary. What should we make a decision? Lei Jun gave the answer - firmly enter the high-end and continue to explore the unknown.
13, Xiaomi 8/Xiaomi 8 Transparent Exploration Edition/ Xiaomi 8SE
On May 31, 2018, three models of Xiaomi's "Eighth Anniversary Edition" were released. After Lei Jun personally took charge of the supply chain, although he tried a lot of effort to deal with Samsung , he was still issued a "two-year waiting card". And this time, the "Mi8" finally waited for Samsung's display screen - the 1080P 6.21-inch AMOLED notch screen. The four-curved glass on the back adopts a "water drop curve" design, which is naturally connected to the 7-series aluminum frame, making the overall grip comfortable.
This phone is equipped with Qualcomm Snapdragon 845 octa-core processor (main frequency 2.8Ghz), standard with 6G memory, and supports front infrared face recognition and rear fingerprint recognition. Rear wide-angle telephoto dual 12-megapixel dual camera, with a battery capacity of 3400 mAh.
Xiaomi 8 Transparent Exploration Edition
Among them, "Transparent Exploration Edition" is the transparent glass back shell version (although it is a bit borrowed from the taste of HTC U11+, it is indeed designed with more technological sense), and fingerprint recognition has been changed to screen optical style, and it also supports 3D face recognition (called the first Android model), with 8G memory standard, and the battery capacity has been reduced to 3000 mAh.
As for the SE version, it has been castrated in all aspects. The screen is reduced to 5.88 inches, the processor becomes Qualcomm Snapdragon 710, with an additional 4G RAM version, the rear becomes 12-megapixel + 5-megapixel dual camera, and the battery capacity is reduced to 3120 mAh.
Apple phone 10th anniversary model iPhoneX
It is said that Xiaomi 8 has a faint smell of iPhoneX in all aspects this time. Just last year of this year, Apple released the "10th anniversary version" - iPhoneX, skipping the number "9"; Xiaomi's "8th anniversary version" skipping the number "7". As for the "big bangs" and the rear vertical dual camera, I understand it without saying it. Having said that, this generation has achieved great success - the sales volume has exceeded 10 million units again.
In May of the same year, Xiaomi mobile department established a separate camera department; on July 9, Xiaomi successfully listed in Hong Kong; 11html announced on January 19 that it had obtained the Meitu mobile brand and imaging technology license; at the same time, Xiaomi's mobile phone sales also exceeded 100 million units this year, and successfully advanced to the "Fourths" in China, surpassing Apple and ranking fourth. The overall mobile phone market this year continued the downward trend of the previous year, so it is rare for Xiaomi to maintain positive growth.
14, Xiaomi 8 Youth Edition / Xiaomi 8 Screen Fingerprint Edition
These two phones were released on September 19, 2018. The glass back shell of the Youth Edition adopts a "gradual color" design (Xiaomi's first time). It uses a 6.26-inch 1080P "small notch" screen (not an AMOLED screen), is equipped with a Qualcomm Snapdragon 660 (AIE) processor, and the battery capacity is 3350 mAh, and the memory, fingerprint recognition and rear camera are the same as Xiaomi 8SE. Overall, it is the recast version of Xiaomi 8SE.
As for the screen fingerprint version, it basically adds the Xiaomi 8 transparent exploration version with two color back shell versions and the 6G RAM version. In addition, the processor becomes Qualcomm Snapdragon 45AIE (a chip version with AI suite added), and does not have 3D face recognition.
15, Xiaomi 9/Xiaomi 9 Transparent Exploration Edition/ Xiaomi 9SE
019, "Battle Angel" Xiaomi 9 was released. This time, the glass back cover adopts nano-level laser holographic process and double-layer coating, and the colorful refraction is particularly eye-catching. On the front is a 1080P 6.39-inch AMOLED water drop screen (COP packaged narrow chin full screen), and the world's first Qualcomm Snapdragon 855 octa-core processor (main frequency 2.84GHz).
has added an 8G memory version, supports screen fingerprint recognition, a rear 48-megapixel wide angle + 16-megapixel ultra-wide angle + 12-megapixel portrait triple-lens photography system, and the battery capacity is slightly reduced to 3300 mAh.
Xiaomi 9 Transparent Exploration Edition
Like the previous generation, there are two special editions released together. The "Transparent Exclusive Edition" still has the same taste, but the back panel seen through the transparent back shell adopts a new design style, with a new 12G RAM version (the first batch in the world), and the configurations in other aspects are consistent with Xiaomi 9. Since there are no "bangs", natural 3D structured light face recognition is gone. The
SE version is also a castrated version. The screen is reduced to 5.97 inches, equipped with Snapdragon 712 processor, standard 6G memory, rear triple cameras, and the battery capacity is slightly reduced to 3070 mAh compared to the previous generation. There is no highlight in the configuration, and the SE series died.
Although the code name of this generation of Xiaomi is very high-profile, Xiaomi's first 5G mobile phone - Xiaomi 9 Pro was released in September of the same year, under the dual influence of the price increase and insufficient production capacity of the entire series, this generation's sales are pitifully low, which is the worst of Xiaomi in all generations - not only was the official website removed from the shelves in advance, but only 2.47 million units were sold. Of course, the "dark horse" of the online brand released in March of the same year - iQOO mobile phone is also a major influencing factor. Just look at the configuration above.
However, Xiaomi still made big moves this year. On January 6, 2019, Xiaomi Group strategically invested in TCL Group ( Huaxing Optoelectronics is TCL); on January 10, Lei Jun announced that the Redmi Redmi brand was officially independent (Lu Weibing was appointed as the brand general manager), so that the Xiaomi brand can specialize in the high-end market; on July 10, Xiaomi's new headquarters in Haidian District, Beijing, was completed. This year, Xiaomi also became the youngest " Fortune " in history, the world's top 500 - with revenue exceeding 200 billion yuan!
16, Xiaomi 10 / Xiaomi 10 Pro
Xiaomi's ten-year "dream work" was released on February 13, 2020. This time, it uses 1080P resolution 6.67-inch AMOLED curved "hole-punching" full screen (supports 90hz refresh rate and screen fingerprint recognition), and the first domestic Qualcomm Snapdragon 865 octa-core processor (main frequency 2.84Ghz), and it is also the first mass-produced model of UFS3.0 flash memory and LPDDR5 memory (a bit embarrassing that it only took less than half a month to iQOO 3 first released UFS3.1 flash memory). In other configurations of
, there are two RAM versions of 8G/12G, and the battery capacity of has been greatly increased to 4780 mAh! The rear 100 million pixel main camera (first release) + 13 million pixel ultra-wide angle + 2 million pixel depth of field + 2 million pixel macro quad-lens imaging system is actually more accurate to say that dual cameras are more accurate, because the two lenses behind are completely accumulating the numbers. Others like stereo speakers and large-volume linear motors are available.
Xiaomi 10 Pro
also released a Pro model. If you look at the appearance but not the color, you can't tell the difference between it and the standard version at all. The main changes are in the three aspects of the screen, battery and image system. The screen mainly improves the peak brightness and enjoys the exclusive "primary color screen 2.0" technology; and it is exclusively supplied by Samsung, unlike the standard version with mixed supply of Huaxing Optoelectronics. When the battery capacity of is 4500 mAh, it is smaller than the standard version. It is probably caused by the extremely powerful imaging system occupying too much internal space.
Xiaomi 10 Pro's rear quad camera
rear mount is the top .1 million pixel main camera + 20 million pixels + 12 million pixels + 8 million pixels quad-lens imaging system, supporting 0x hybrid optical zoom and 50x digital zoom. The other is the Pro model's glass back cover that uses AG matte technology, which is two small differences between them and speakers with larger sound cavity.
17, Xiaomi 10 Youth Edition
released on April 27, 2020, using a 1080P 6.57-inch AMOLED water droplet special-shaped straight screen, equipped with Qualcomm Snapdragon 765G processor, equipped with 6G/8G memory, rear quad cameras (there is a periscope lens that supports 5x optical zoom ), and the battery capacity is 4160 mAh. Compared with Xiaomi 10, it has undergone comprehensive reductions, except for the periscope lens.
18, Xiaomi 10 Supreme Commemorative Edition
, 2020, Xiaomi also released a Supreme Commemorative Edition.The screen upgrade mainly includes supporting 120hz high-resolution and 10bit color depth. However, since the screen is a product of Huaxing Optoelectronics, the actual display quality is not as good as Xiaomi 10 Pro. fast charging has been upgraded to 120W, and a 16G memory version has been added. In addition, the back shell has a transparent version, which is the same as the previous design of the "Transparent Exploration Edition" series.
Of course, the upgraded protagonist is still the imaging system. The rear upgrade is to 48-megapixel ultra-clear main camera (1/1.32-inch large bottom) + 48-megapixel ultra- telephoto lens (equivalent 10x optical zoom) + 12-megapixel portrait lens (equivalent 2x optical zoom) + 20-megapixel ultra-wide-angle lens (equivalent 12mm focal length) four-camera, supporting maximum 120x digital zoom.
19, Xiaomi 11
was also released on December 28, 2020. This time, the screen of uses Samsung's E4 material with 2K resolution - a 6.81-inch AMOLED four-curve flexible screen (supports 120hz high refresh), and the quality is fully fully improved. The rear 100-megapixel main camera + 13-megapixel ultra-wide angle + 5-megapixel telephoto macro triple-lens imaging system, and the battery capacity is reduced to 4600 mAh, and the RAM version is the same as the previous generation.
Global smartphone shipments this year, Xiaomi ranked third, second only to Samsung and Apple. High-end development is just starting, and the growth rate is not affected, which is very rare.
20, Xiaomi 10S
021 "Firefighter" - Xiaomi 10S was released. This time, the micro-up version is equipped with the Qualcomm Snapdragon 870 processor, and the heating situation is much better than that of Xiaomi 11. Although the appearance looks very similar to the Supreme Commemorative Edition, the inside is not, and the inside is actually Xiaomi 10 (the speaker is Pro).
21, Xiaomi 11 Pro/ Xiaomi 11 Ultra/ Xiaomi 11 Youth Edition
Xiaomi 11 Pro
On March 29, 2021, Xiaomi released three new products of the 11 series. Compared with Xiaomi 11, the Pro model is consistent in terms of screen (peak brightness has been improved), processor and memory. However, when its battery capacity is increased to 5000 mAh, the rear is upgraded to a 50-megapixel main camera (1/1.12-inch customized ultra-large bottom) + an 8-megapixel periscope telephoto (supports 5x optical zoom) + a 13-megapixel ultra-wide-angle triple-lens imaging system, and also supports IP68-level waterproof and dustproof.
11 Ultra's rear image module parameters
As for the Ultra version, compared with the Pro version, it mainly upgrades the imaging system again and upgrades the back cover material ( uses precision ceramic technology ), and the others are the same. Among them, the periscope telephoto lens and ultra-wide-angle lens are all upgraded to 48 million pixels, and support 120x digital zoom.
also integrates a secondary screen on the rear camera module. In addition to off-screen display, the secondary screen can also provide rear selfies (use the secondary screen as a preview box). Although it is very gimmick, it is cheated by the processor. This flagship, known as "The Light of Android", has been selling at a lower price. The last youth version of
has a straight screen and its size has been reduced to 6.55 inches (only supports 90hz refresh rate), is equipped with Qualcomm Snapdragon 780G processor, standard 8G memory, has a rear 64-megapixel + 8-megapixel + 5-megapixel triple camera, and has a small battery of 4250 mAh. This one is lightweight, stylish and cost-effective.
22, Xiaomi 12/Xiaomi 12 Pro/Xiaomi 12X
On December 28, 2021, Xiaomi released three new phones, this time with a new rear camera module design language. The standard version uses a 1080P 6.28-inch OLED micro-curved screen (the holes are changed to the center and support 120hz high-flash), equipped with the new generation of "Fire Dragon" 8Gen1 processor, the memory version remains unchanged, the rear 50-megapixel + 13-megapixel + 5-megapixel triple camera, and the battery capacity is slightly reduced to 4500 mAh.
, and the Pro model is more interesting, the screen is upgraded to a 6.73-inch 2K screen made of Samsung E5 ( supports 120hz adaptive high brush).The Xiaomi Pengpai P1 charging chip is built-in (thus achieving 120W single-cell fast charging), equipped with a Harman Katon stereo four-speaker system. The most important thing is that the rear triple cameras are all 50-megapixel main cameras! The battery capacity has shrunk by only 4600 mAh compared to the previous generation.
As for Xiaomi 12X, it is basically the straight screen and core replacement version of 12. However, the highlight is still on the processor. Because it is equipped with Qualcomm Snapdragon 870 processor, it avoids the "hot experience" of the 8Gen1 processor.
Whether Lei Jun’s bold statement can be realized will be wait and see if
In August of this year, in addition to the release of Mix4, there is also a benefit that is enviable to others. That is, the first batch of 186,400 users who purchased Xiaomi 1 can receive a 1,999 yuan red envelope on Xiaomi Mall ; and this red envelope can be bought in Xiaomi Mall on August 16, 2021. I have to say that Lei Jun really has a pattern and knows how to be grateful and give back to old users. Such Xiaomi will definitely go further and higher.
This year, Xiaomi ranked third in the Chinese market in , , grew by 27% against the trend, , and Lei Jun's bold statement took a substantial step.
23, Xiaomi 12S/Xiaomi 12S Pro/Xiaomi 12S Ultra
12S series Leica logo
On July 4, 2022, the latest generation of Xiaomi digital flagship was released. Compared with the Xiaomi 12 series, the standard version and the Pro version have only two changes. One is that they cooperated with Leica, so the camera module has the "Leica logo" and the image quality has been improved; the other is that the entire series is equipped with Qualcomm Snapdragon 8+ Gen1 octa-core processor (main frequency 3.2Ghz), and the 8+ processor with TSMC 4nm process performs well in power consumption. The Pro version also has a Dimensity version, but it does not have Leica support, so I skip it.
In fact, the protagonist this time is the Ultra version, and it is very obvious when looking at the appearance. The rear image module of is a combination of 50-megapixel (customized 1-inch Sony IMX989 ultra-large bottom sensor) + 48-megapixel periscope telephoto lens (1/2-inch big bottom) + 48-megapixel ultra-wide-angle lens (1/2-inch) and combined with Leica technology, imaging capabilities. When the battery capacity is 4860 mAh, the rear case is made of silicone leather, and other hardware configurations are basically the same as that of the Pro model.
ending: Since Xiaomi started to hit the high-end series with 10 series, it has gradually developed a set of playing styles for mid-to-high-end. Among them, the Pro version and Ultra version focus on high-end, while the Digital Standard version focus on mid-to-high-end, and the Youth version focus on mid-to-middle. According to Xiaomi's healthy growth trend in recent years, it is not impossible for Samsung to win the world's first place, but three years may not be enough.
In addition, Xiaomi has entered the robot field and new energy vehicle field. The results are still unknown, but Lei Jun's Xiaomi empire is becoming increasingly large, and mobile phones are often not enough to represent Xiaomi. Therefore, although the sales of the digital series have been mediocre than before, it does not affect the positive growth of Xiaomi mobile phone sales, nor can it affect the prosperity of the "Xiaomi Empire". Lei Jun is a very ambitious person and believes that his Xiaomi Empire can move forward as he said.
