According to The Verge, Microsoft will create an Xbox mobile game store. The store will offer games directly to mobile devices, challenging Apple and Google . In a filing with the UK Competition and Marketing Authority (CMA), Microsoft disclosed details of the plan. What's interesting about this store is that it's free.
CMA is currently investigating the transaction of Microsoft to acquire Blizzard for US$68.7 billion. Microsoft claims to acquire Blizzard to expand its gaming business. The company said:
"" The deal will improve Microsoft's ability to create the next-generation gaming store. The store will run on a range of devices, including mobile devices, and adds content from Blizzard. Building on Blizzard’s existing community of players, Xbox will seek to expand the Xbox Store to mobile devices. It will attract players to the new Xbox mobile platform.
However, moving consumers from Google Play Store and Apple app stores to mobile devices requires a major shift in consumer behavior. Microsoft hopes to make players more willing to try new things by providing well-known and popular content. ”.
Blizzard has very popular mobile games like Call of Duty and Candy Crush Saga on mobile platforms. Microsoft can use these games to help build a game store.
In terms of gaming, the store will compete with Google Play and Apple store. In addition, Microsoft is vigorously promoting its Xbox cloud gaming. It introduces the service to a variety of handheld devices, even including Steam Deck.
However, as part of the survey, CMA has hardly discussed the potential possibility of Microsoft entering the mobile gaming market. It focuses primarily on desktop console games.
Microsoft believes that PC console games account for a share of the entire market is declining. In a chart, Microsoft claims that the entire gaming market will be worth $165 billion in 2020. However, the console market is worth $33 billion (20%). The PC market is worth $40 billion RMB (24%), while the mobile game market is worth $85 billion (51%).
In addition, to attract third-party game developers, Microsoft has adhered to a series of principles. These principles allow developers to freely run their own app store on the Xbox mobile platform. Developers will have their own payment system to process internal app purchases. This means the company will not charge commissions like Apple and Google.
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