Sellers who are familiar with Amazon may know that Amazon has always adhered to the "customer-centric" operation philosophy, and the platform has always encouraged sellers to continuously list new products. At the same time, the platform will also provide a lot of traffic support for newly listed products. Amazon sellers should make good use of the prime time when the product is newly launched to achieve hot sales and quick orders.
In Amazon products, SKUs, simply put, consumers can choose variable options such as size and color when placing an order, and the corresponding SKU will also generate its own ID. It may form a new ID due to adding and deleting an option. When the ID of a product SKU changes, a new ID will be formed and the original weight will be changed, thus finding that the traffic of the product has decreased compared to.
. Listings of old products often find changes in conversion rates due to negative reviews. If the old products are negative reviews caused by activities such as low-price promotions, then the listings will match more consumer groups who love low-price promotions. In this case, it may be more feasible to delete the old product listing and recreate a new link.
. If the product link may continue to place orders, you can choose to continue to keep the product, then create main pictures with different styles, etc., create a brand new link, and then slowly transfer marketing links.
In addition, before transferring new and old listings, the pictures and keywords of the new listings need to be analyzed. If the newly created listing product is completely suitable for the same consumer group or similar prices, you can fully refer to the relevant data and lay the foundation for the optimization of the new product listing through the old listing data. At the same time, you also need to pay attention to the quality and service issues of the product itself. No matter what product listing it is, you need to do a good job in daily operation such as mainstream click-through rate, details conversion, after-sales maintenance, etc.
