If you want to talk about the representative mobile phones of "high price and low configuration" this year, Xiaozhai believes that it must be the iPhone 14 Plus; the starting price of the iPhone 14 Plus is 6,999 yuan, and the top-end version is nearly 1,000 yuan, but such a high-end flagship phone still uses a 60Hz refresh rate screen, 12-megapixel dual camera and the previous generation of Apple A15 chip.
may be too "high price and low configuration", and consumers are not buying it. From the release to the launch, analysts and consumers are not optimistic about this machine; after the launch, the price of the iPhone 14 Plus was directly "breaking the issue price", which was several hundred yuan cheaper than the launch price; even if it was several hundred yuan cheaper, the sales of the phone was still not optimistic, so they could only continue to sell at a price lower.
Xiaozhai has found on many domestic e-commerce platforms that the current price of some versions of this phone is already thousands of yuan cheaper than the official website, and the top-end version can be up to two thousand yuan cheaper. With only a few days of sale, the price of iPhone 14 Plus has declined so much, Xiaozhai guesses that the price of this phone will drop even harder in the future!
iPhone14 Plus is equipped with a full-blood version of Apple A15 chip, starting with 6GB+128GB storage combination, up to 6GB+512GB version can be selected; the display of the phone is made of 60Hz refresh rate, 1080P+ resolution OLED material, the back is a 12-megapixel + 12-megapixel dual camera lens, a battery capacity of 4325mAh, and the official claims to support 20W PD charging technology.
except for the configuration, Xiaozhai believes that the appearance of the iPhone 14 Plus has not changed much from the previous generation machine, which is also a big problem - iPhone 14 and iPhone 14 Plus are still in the design of "bangs". The sorting method of the camera module on the back is almost exactly the same as that of the previous generation machine, which makes the iPhone 14 and iPhone 14 Plus look like old products.
outdated appearance and insincere configuration are key factors in the failure of iPhone 14 Plus. In addition, the unreasonable price makes the iPhone 14 Plus product competitiveness not very high; even after the current price reduction, Xiaozhai believes that iPhone 14 Plus is still difficult to sell well, because consumers expect this machine to be around 5,000 yuan.
iPhone14 Plus may be the fastest price cut and the largest price cut in history. The extremely confident pricing has caused the phone to be controversial. Now that the price has decreased, the reputation has changed, but it is not very big. Xiaozhai believes that the phone needs to be quickly reduced to a reasonable price to recover the decline of poor sales.
