text | Zhang Yuchi
"Sheep Placenta" meme is so popular, Wang Xinling "Memories Kill", Liu Huaqiang "Splitting melons" over and over again in Erchuang video... Internet "archaeology" has become an emerging Internet phenomenon, and some netizens are happy about it.
TV series " Conquer " clip.
"archaeology" behavior was first seen in the entertainment industry. fans maintain the popularity of discussions about their idols by integrating materials , similar to "frying cold rice". gradually extends to some classic works to remember the past or “match the past and the present” . To this day, the " Archaeological " positions have spread across major online platforms and have become more diverse in forms. Early photos, remarks, and even some "black materials" that are difficult to be elegant can become "archaeological" content, and are dug up in an organized manner, becoming a new hit.
Does the Internet have any memories? In the eyes of "archaeologists", the answer is yes. The memories of the past often rely on objects to maintain. Although books, newspapers, and old photos are suitable for collection, they are difficult to read and share. The changes in information media in the Internet era have achieved expansion and acceleration. The development of search engines provides more ordinary people with a low-threshold and high-yield "archaeological tool", and everyone can participate in the process of content production. From "joy alone" to "joy all" and "archaeology" gathers the common memory of the audience and triggers strong emotional resonance of .
The popularity of the Internet "archaeology" has achieved "the public opinion has ruined gold" and dug out "treasure works"; on the other hand, it has redefined "treasures" and provided diversified content. The glamorous image on the screen is naturally worth cherishing, and every bit of life can be talked about. , , Sa Beining, , also jokes that ", Peking University, is okay", , which won the Winter Olympics gold medal, is actually the little Shuanzi with a red face in "Taking Tiger Mountain with a Strategy".
"Archaeology" pieced together a three-dimensional and sensible public image, bringing the distance between netizens and celebrities closer. 's "original ecology, no disguise" "treasure boy and girl" is more popular.
【Author】 Zhang Yuchi
Southern Comments
