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self-righteous! Apple two bad news has been circulating one after another. Cook "smashed"
In recent years, Apple has been increasingly controversial, mainly in three aspects. One is the previously controversial " Apple tax " issue. Many world's top industry giants accused Apple of 30% of its revenue to prevent innovation, but Apple still does its own way. Although it was finally making a compromise in the country. For developers with annual income of less than US$1 million, the commission on the App Store has been reduced to 15%, However, this has not changed for the giants. Even in the face of huge penalties, Apple is still unwilling to give in.
The second is that the design of iPhone is becoming more and more "perfunctory". This can be seen from the design of iPhone 13 series and iPhone 14 series. It can be said that since Apple handed over to Cook, the design of iPhone products has no industry leading advantages. Whether in terms of appearance design or functional applications, it is no longer the industry's weather vane. , but it is undeniable that Cook is a business genius. He has put Apple's commercial value to the peak, and its market value is several times that of Jobs' era.
The third is that Cook cleverly canceled the delivery of the mobile phone charging head, which aroused great opposition from consumers. This is also the first case in the industry. However, the reason given by Cook is for environmental protection. As for whether it is for environmental protection or to stimulate the sales of Apple accessories products, it is unknown.
Although the previous two controversial issues have not been resolved well, Apple can still do its own thing, for the third controversial issue, two bad news about Apple has been circulated one after another.
First, on October 4, EU published a message saying that it requires Apple to complete the unification of the charging interface before the end of 2024. The unification means that iPhone, iPad and other products must use the type-C interface uniformly, which will directly cause Apple to suffer tens of billions of losses. has established a series of certifications and standards because of the Lightning interface used by Apple before. Under the influence of the huge sales volume of iPhone and iPad, it has driven the certification of many downstream accessories manufacturers, which makes the annual certification fee reaching tens of billions of dollars.
This time Apple will have no reason to refute, because the reasons given by the EU are also for environmental protection, which seems to be aimed at Cook, because the reason why Cook did not attach a charging head was for environmental protection.
Secondly, according to news on October 14, a Brazilian court imposed a $19 million penalty on Apple because the iPhone sold by Apple was equipped with chargers. court believed that Apple was using its market advantages to force consumers to purchase additional products.
In fact, this is not the first time Brazil has operated like this. In September, the Brazilian Ministry of Justice issued a fine of US$2.5 million for Apple's behavior of not sending chargers, and also banned the sale of iPhone 12 and iPhone 13 series phones that do not send chargers.
So, if Apple cannot change its behavior this time, it will inevitably lead to Brazil's subsequent ban on selling iPhone 14 series products. If this continues, Apple's sales in the Brazilian market will suffer a big blow. At the same time, if Apple admits to defeat and resumes the delivery of chargers for selling iPhones in Brazil, it will inevitably cause follow-up in various markets around the world. In the end, Apple's cancellation of the chargers for the chargers may become a joke.
However, judging from Apple's style, it is highly likely that Apple will not surrender. After all, it was the same when it gave up the headphones back then, but Apple still did what it was. However, no matter what, in terms of unified interfaces, Cook really "smashed". The name of environmental protection was taken advantage of by the EU, and it depends on how Cook and Apple ended.
However, regardless of the outcome, it should be noted that Apple's myth is becoming a thing of the past, because Apple's lack of innovative development model has made the iPhone lose its advantage as a vane of the industry. The entire market has no awe of the iPhone. Instead, it has been a former follower Huawei , and has become a leader in the industry in terms of camera modules and other aspects.
Do you think Apple is taking advantage of its old capital?
Technology self-media writer interprets different technologies from different perspectives.
