Today, when online live broadcasts are in full swing, if you want to enter live broadcast to sell goods, you must know the following four points: 1) The online live broadcast platform reports information such as the anchor’s personal identity, live broadcast account, online nickn

Online live broadcast is in full swing today. If you want to enter the live broadcast to sell goods, you must know the following four points:

1) Online live broadcast platform reports the anchor's personal identity, live broadcast account, online nickname, remuneration account, income type and profit status to the competent tax authority every six months. Therefore, if the internet celebrity anchor only collects money and does not pay taxes, the tax risk will be very high.

2) Internet celebrity anchors are not allowed to carry products for false or misleading commercial publicity, deceiving or misleading consumers, otherwise they will face platform points deductions, suspending the use or permanently closing the account restrictions, and serious cases will be placed on the blacklist of breach of trust.

3) anchors conduct live streaming in their personal name to obtain commission income, and the platform is obliged to withhold and pay according to the labor remuneration income, and the maximum tax burden will reach 45%, so it is important to choose a suitable identity to carry out business before starting business;

4) countries are currently strictly investigating illegal tax evasion behaviors of Internet celebrity anchors. The investigation of tax evasion such as Sydney, Viaya, and Lu Sao is a good example, so it is important for anchors to make tax planning in advance.