The epidemic has accelerated the law firm's demand for online office work. When offline services cannot be carried out, lawyers serve customers and communicate their business through various remote communication methods such as WeChat, email, video conferencing. The innovative management and service models brought by digital technology provide law firms with more convenient and broader profit channels for law firms to solve the connection problem with customers.
In recent years, some legal applets have begun to appear one after another. These " Internet + Law" products have launched diversified services for lawyers, enterprises and clients for different customers, different needs and different forms, solving the problems of different ports, achieving accurate matching between lawyers and enterprises and clients, and creating more acquisition scenarios and effects.
In the digital age where manufacturing is king, channels are king, and users are king, in the second half of the Internet where the "traffic dividend" disappears, only by seeking change can we survive. By developing a law firm mini program to provide content, tools and services, can the technology-driven legal industry become the mainstream of the future legal market? What value benefits will "Internet + Law" bring to the legal industry? What problems can the law firm mini program solve?
1. Connect with the case source at any time
The acquisition of case sources is the fundamentals of law firms guaranteeing operations. In order to obtain case sources, many law firms will place traditional advertisements. This move not only has a small coverage, but also has difficulty counting the advertising benefits. At present, social and service are already inseparable. The mini program relies on WeChat’s 1.2 billion user traffic, without installing and downloading, click-and-click and use. The user’s cost is lower, and the access rate of law firm services is naturally higher. Secondly, with the help of WeChat’s acquaintance social marketing chain, "associated official accounts", "associated circle of friends advertising", "associated video accounts", and "nearby mini programs", the business information of the law firm can be displayed to the greatest extent and the customer acquisition scope is also larger. For lawyers, the natural social chain advantages and complete marketing ecosystem of mini programs can help their business be exposed and disseminated to the greatest extent.
2. Convenient case management
The mini program has rich development interfaces, which can realize map navigation, generate lawyer business cards, business classification, business inquiry, online consultation, process traceability and other functions, and solve many problems in law firms in marketing promotion, business processing and other aspects. On the mini program, free order acceptance and intelligent odd-and-even modes are run, and users can quickly match the counterpart professional lawyers to achieve efficient business processing and improve the efficiency and quality of consulting services; the law firm team members can achieve free collaboration, case management, process feedback, log management, etc., to cooperate online across regions of case cooperation, communicate ideas, and knowledge sharing; the mini program can also conduct one-stop management of order process, service quality, and salary performance. Each service content and process are clearly visible, and the service quality is tracked and guaranteed.
3. Enhance the brand IP image
The mini program has rich display functions, and can show business advantages through live broadcast, pictures, text, and video channels. It can also open up various types of publicity matrices such as official accounts, official websites, communities, and APPs. With the help of the strong reach and easy communication capabilities of the Internet, the law firms can establish a professional brand image, link high-quality customers with a wider range, expand the brand influence of the law firm, thereby attracting customer resources and helping the law firms improve their competitiveness in the industry.
Mini programs have rich ways to connect users and services, and the application innovations in mini program development in different industries can be described as diverse. "Internet +" in the legal industry is a major trend. Major law firms should seize the trend, lay out the mini program ecosystem, redefine the standards and models of legal services, and meet emerging legal service needs.
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