With the rapid development of the Internet industry, the virtual economy, Internet + and other economic industry chains have gradually been improved.
Because of this, more and more individuals or enterprises have transformed online. With more and more users, merchants or individuals influx, the traffic dividends in the early stage have gradually decreased.
Previously, it was difficult to gain user attention by relying on self-media platforms to post advertisements, WeChat Moments group posts, etc.
Because when incremental competition becomes stock competition, users have more choices for the value of information. This is also the transformation of micro-business or Internet entrepreneurs. The bonus period.
has risen from trust in the product to the human level, from selling points to attracting people's own value. In fact, a very simple truth is that the competition in the sub-sectors of the Internet industry chain is already very fierce. Why do users choose you instead of your competitors? This is worth thinking about.
. The most intuitive display of users' greatest recognition of us is the content you posted on various platforms of our media. Only valuable content can gain user attention and stickiness.
. This is also the best way to start an Internet entrepreneurship at present, through value output, create potential energy, expand influence, and build a personal brand.
Because personal brands have their own potential energy and their own conversion rate.
In the current Internet era, there are still many people looking for projects. In fact, we really don’t lack projects. What we lack is traffic, what we lack is personal traffic pool, and what we lack is how to build a personal brand. Traffic is the pioneer, and personal brand is the core of monetization!
has only two ways to create IP, one is to spend money and make a living, and the other is to spend time and low-key to be a fan. Obviously, I belong to the latter, and I hate to be involved in those hypocritical forums and conferences. Because of impure purpose, want to learn something? No talk, it will become someone else's investment conference if you accidentally do it.
I have a rural mother around me who did it through my method. Now I often get the benefits of Toutiao and my own community. The gains and changes are quite great. At the same time, what I admire most is her perseverance and persistence. The
method is always much more difficult than the ones we think are too difficult, but it is actually just because it cannot be sustained.
You have no money, don’t you insist on doing something?
You said you want to be a super self-media IP like the fool Du Zijian . I'm sorry, I can't help you. However, if you can become a life expert in your small circle and integrate products or projects by the way, then it will make sense for me to share today.
Self-media is the place to make content. Being fans through content is a necessary means for self-media. Usually, there are two ways that are most likely to attract precise fans, one is to write articles and the other is to short videos. When doing content, we need to remember the first thing, what kind of people are my fan base, and then we will serve their preferences.
often mingle with people on self-media platforms
has two purposes: learning things and passing time.
1. Continuous sharing of dry goods
So, if you want to retain fans, the first thing is to have dry goods for others to learn. For example, the rural mother used to make a food channel, and she often shares some home-cooked side dishes. Those who do skin care will share information about skin care, and those who do self-media will share hot topics on the Internet.
Everyone has a desire for knowledge. Learning is not only about improving one's major, but also about gaining insights. By grasping these two points, we will know where to go in the direction of content production.
2. Keyword layout
In addition, there is a "placeholder" and "screen dominance" thinking in traditional SEO searches. "placeholder" is the keyword you made before others, so you will get priority displayed when searched. The "screen dominance" thinking is to allow one's information to cover the entire network.
keyword should appear frequently in the article, title, or ending.The keywords can be your pseudonym, your service, your brand, etc.
Prerequisite to do these two things, then when fans are searching or when the platform recommends articles, they see your information, and then you have already started to have a little influence. Using self-media as a personal IP, a loyal fan is our endorsement .
At the same time, if we convert 1,000 or 2,000 fans into the community through self-media, then my value is greater than that of those headline accounts with 50,000 or 100,000.
and to build your own personal IP brand around three dimensions: core value, appearance image, and cultural characteristics.
First of all, what is he (she) doing and what core value can he bring to society?
Secondly, what is his (her) appearance and what style is his (her) appearance and clothing?
Finally, it is his (her) cultural characteristics. How is his character, personality, and behavior in life?
So a personal brand includes three dimensions, namely the core value of an individual, appearance and cultural characteristics.
Personal brand is the overall impression we leave on others, with three dimensions: core value, appearance and cultural characteristics. People evaluate a person like evaluating a product. We can also create ourselves as a product. Now we can also use this method to evaluate our personal brand
With the development of the Internet, creating personal brands for ordinary people has provided unprecedented opportunities
Some people may say that ordinary people cannot achieve a particularly excellent knowledge system by building personal brands. Yes, 99% of people may not be able to achieve such a state, but we can create a relatively simple knowledge system, and through the simple knowledge system established by ourselves, we can achieve 100 times and 1000 times of personal core value, or even 10,000 times of improvement.
Last point: The purpose of all learning is to change. The so-called learning will make you lose your mind as soon as you do it. If you don’t practice optics, no matter how much knowledge you have, it is just information, and actions are valuable! So, act now!
The keywords can be your pseudonym, your service, your brand, etc.Prerequisite to do these two things, then when fans are searching or when the platform recommends articles, they see your information, and then you have already started to have a little influence. Using self-media as a personal IP, a loyal fan is our endorsement .
At the same time, if we convert 1,000 or 2,000 fans into the community through self-media, then my value is greater than that of those headline accounts with 50,000 or 100,000.
and to build your own personal IP brand around three dimensions: core value, appearance image, and cultural characteristics.
First of all, what is he (she) doing and what core value can he bring to society?
Secondly, what is his (her) appearance and what style is his (her) appearance and clothing?
Finally, it is his (her) cultural characteristics. How is his character, personality, and behavior in life?
So a personal brand includes three dimensions, namely the core value of an individual, appearance and cultural characteristics.
Personal brand is the overall impression we leave on others, with three dimensions: core value, appearance and cultural characteristics. People evaluate a person like evaluating a product. We can also create ourselves as a product. Now we can also use this method to evaluate our personal brand
With the development of the Internet, creating personal brands for ordinary people has provided unprecedented opportunities
Some people may say that ordinary people cannot achieve a particularly excellent knowledge system by building personal brands. Yes, 99% of people may not be able to achieve such a state, but we can create a relatively simple knowledge system, and through the simple knowledge system established by ourselves, we can achieve 100 times and 1000 times of personal core value, or even 10,000 times of improvement.
Last point: The purpose of all learning is to change. The so-called learning will make you lose your mind as soon as you do it. If you don’t practice optics, no matter how much knowledge you have, it is just information, and actions are valuable! So, act now!
