Time is coming to the fourth quarter of 2022, and smartphone market research reports on the previous quarter are appearing one after another. Now, Canalys has released the overall shipment report for the domestic smartphone market in the third quarter of 2022. The report
mentioned that in the third quarter of 2022, the domestic smartphone market shipped 70 million units, a slight improvement compared with the second quarter, but the market still hovered at a low level, down 11% year-on-year. Related analysis of
Canalys shows that " Apple achieved significant growth in the third quarter." "However, iPhone The lack of demand for the basic version of 14 shows that even Apple cannot completely break away from the current situation of weakening consumer demand in the market. Under the strong competition of Android manufacturers, Apple has to adopt aggressive promotions in its entry-level version and previous generation models, especially in the 5,000-6,000 yuan price range. "
At the same time, the analysis also mentioned, "Manufacturers are seeking breakthroughs at the high-end. vivo continues to improve imaging capabilities on the flagship X series, while OPPO is investing in the construction of a cross-terminal ecosystem. " "In addition to the top five manufacturers, Huawei has once again achieved growth with the Mate series that only supports 4G, showing that channels and consumers' demand for Huawei retention cannot be underestimated."
At the same time, this report also mentioned 2022 Specific shipment rankings of the domestic smartphone market in the third quarter of 2019.
Among them, vivo shipped 14.1 million units, accounting for 20%. Although the shipments and market share decreased compared with the same period last year, it still ranked first in the market.
OPPO (including OnePlus) shipped 12.1 million units, accounting for 17% of the market share, ranking second. Honor shipped 12 million units, accounting for 17% of the market share, ranking among the top three.
Apple shipped 11.3 million units, accounting for 16% of the market share, ranking fourth. Its shipments and market share have increased, and it is also the only one among the top five manufacturers that has seen positive year-on-year growth.
Xiaomi shipped 9 million units, accounting for 13% of the market share, ranking fifth.
In terms of overall shipment, Apple has performed well. Although it ranks third, it has a good year-on-year growth in in terms of shipments and market share. vivo continues to occupy the first place in the domestic smartphone market, which is mainly due to its many high-end devices and multi-positioning product line strategies.
