When it comes to Xiaomi , the first thing that comes to mind should be Lei Jun . When you think of Lei Jun, you probably think of that dynamic music in your mind. This is the joy that Leibus brings to us. Lei Jun's Xiaomi Empire digital series mobile phones subverted the way of playing in the mobile phone industry. The theory of "wind rises and pigs fly" led countless major manufacturers to launch the Internet sub-brand strategy at that time (Huawei Honor is one of the successful breakthroughs). Let’s review those dreamy years together.
1, Xiaomi's first generation
Xiaomi company was registered on March 3, 2010; on April 6, after Lei Jun and eight co-founders drank Xiaomi porridge, Xiaomi company was officially established. On August 16 of the same year, the first internal beta version of MIUI was launched; on December 10, the internal beta version of Mi Chat Android was officially released. At this point, " Triathlon " is missing one mobile phone.
By August 16, 2011, Xiaomi mobile was officially released. 's first generation Xiaomi is equipped with a 4-inch screen with a resolution of 54x480, equipped with Qualcomm Snapdragon S3 dual-core processor , and is the first dual-core 1.5Ghz phone in China. 1G, rear 8MP camera (no front camera), battery capacity of 1930mAh. The overall configuration parameters of
were strong at that time, and were not afraid at all compared to the Samsung "Great Rabbit" that was in the limelight at that time. When Lei Jun finally quoted the sale price of "1999 yuan", the audience was infuriated. Lei Jun was wearing a black T-shirt and dark blue jeans, and his outfit paid tribute to Jobs , and the nickname of "Rebs" has been obtained from now on. The slogan of "Born for Fever" has since resounded throughout the country. Whether it was pre-sale or official sale, the phone was "sold out" at a very fast speed, and Xiaomi's "miracle" began.
In May of the following year, a "Xiaomi Mobile Youth Edition" was released, which is a lightly reduced version of Xiaomi 1 (also supports seven-color colorful back shells), but the price has been reduced by 500 yuan.
2, Xiaomi 2 / Xiaomi 1S
On August 16, 2012, Xiaomi released the iterative model of the legendary "Mi 1" - Xiaomi 2. This time, the body uses aluminum-magnesium alloy frame design to enhance structural strength. There is only one "panda color" in the color - black in front and white in the back. The screen has been upgraded to a 720P 4.3-inch IPS screen, equipped with the latest Qualcomm Snapdragon S4 quad-core processor (1.5Ghz main frequency), the memory has been increased to 2G, and the battery capacity has slightly increased to 2000 mAh. The pixels of the rear camera remain unchanged, but the photosensitive element has been upgraded and the front camera has been added.
and Xiaomi 2 also released Xiaomi 1S. Compared with Xiaomi 1, the price has been reduced by 500 yuan! Although the price of 1,999 yuan was already very low at that time, many student groups and low-income groups still could not reach this threshold, so when the price of 1,499 yuan came out, Xiaomi's audience undoubtedly became wider.
In addition, in October of this year, a Xiaomi 1S youth version was released. The main frequency of of the processor was reduced by a little, which was 200 yuan cheaper! In the end, the combined sales of Xiaomi 1S series and Xiaomi 1 series reached 7.8 million units!
3, Xiaomi 2S / Xiaomi 2A
On April 9, 2013, the upgraded version of Xiaomi 2, Xiaomi 2 was released. This time, it is equipped with Qualcomm Snapdragon 600 quad-core processor (main frequency 1.7Ghz), the rear camera has been upgraded to 13 megapixels, supports colorful back covers, and there are also two storage versions of 16G/32G. The other configurations remain unchanged compared to Xiaomi 2.
Compared with the first generation, the hardware configuration of 2S has been greatly upgraded (the phone was a famous "nail household" mobile phone in the early days), but the price has not changed yet. The "mi fans" cheered, and the sales of this generation have increased explosively. The sales of Xiaomi 2 directly exceeded 14 million units! Also released with
is Xiaomi 2A (resuming the 2S Youth Edition), which focuses on "lightweight" and cost-effectiveness (the price is as low as Xiaomi 1S).It is equipped with a 720P 4.5-inch IPS screen, the processor, memory and front and rear camera are the same as the Xiaomi 1S, with a battery capacity of 2030 milliampere hours.
4, Xiaomi 3
Xiaomi 3 released on September 5, 2013 has ushered in a major facelift. The body design is a bit like the Lumia series of Nokia , but Xiaomi uses special coatings to make the plastic body like metal, which makes many people think it is a metal body. This time the screen has been greatly upgraded to a 1080P 5-inch IPS screen (supports ultra-sensitive touch and can be operated with gloves), or 2G RAM, and the battery capacity has been greatly increased to 3050mAh, and a rear 13-megapixel camera (equipped with dual LED flash).
As for the processor of this machine, it is divided into two versions, among which the China Unicom version/Telecom version is equipped with Qualcomm Snapdragon 800 quad-core processor (main frequency 2.3Ghz), while the mobile version is equipped with Nvidia Tegra 4 quad-core processor (main frequency 1.8Ghz). This time, using two processor versions is a failure, because many users of NVIDIA's processors reported that they had severe daily lags and games, and their reputation was relatively poor. Despite this, this generation has become the best-selling Xiaomi flagship - sales eventually reached 16 million units!
5, Xiaomi 4
Xiaomi 4 released on July 22, 2014 has once again ushered in a major facelift in the body design. It may be that the previous generation was criticized for the plastic body and imitation of Nokia Lumia. This generation was replaced by the design of the border of 04 stainless steel . The slogan of the press conference at that time was: an artistic journey of a piece of steel plate. The colorful body of the previous generation is gone, and this generation has only two colors: black and white. The screen and rear camera of
have not changed compared to the previous generation. It is equipped with a Qualcomm Snapdragon 801 quad-core processor (main frequency 2.5Ghz), and has 2G and 3G options. The battery capacity has slightly increased to 3080 mAh. In addition, this generation also supports 4G network and infrared remote control functions.
This year, Xiaomi officially launched the loT platform business to build a platform ecosystem. In the future, the Xiaomi intelligent ecosystem chain (after superimposed on artificial intelligence AI attributes, called AloT) and Xiaomi mobile phones will form the development "dual engine" of the Xiaomi Empire warship. In addition, Xiaomi began to enter the Indian market in July of the same year, and established Pinecone Electronics in October to enter the chip industry.
finally achieved a cumulative sales of mobile phones throughout the year, exceeding 60 million units ( Redmi assists), and increased by 27% year-on-year. In just three years, Xiaomi successfully ranked first in China with with a mobile phone market share of 12.5% , which is a fantasy.
6, Xiaomi 4C 2
. Except for the two changes that the Xiaomi 4C released on September 22, 2015, equipped with Qualcomm Snapdragon 808 six-core processor (main frequency 2Ghz) and the polycarbonate multicolor body, the other major hardware is basically no different from the Xiaomi 4. As for the price, the standard version has dropped to 1,299 yuan, which is extremely cost-effective.
However, this year, due to the poor sales of the newly released Xiaomi Note, the impact on the high-end failed; coupled with the supply chain crisis (Xiaomi supply chain executives offended almost all suppliers, including Samsung), digital flagships were absent for the first time. Although annual sales exceed 70 million units, the growth rate has slowed down significantly.
7, Xiaomi 5 / Xiaomi 4S
016, the long-awaited Xiaomi 5 was finally released. This time, the appearance uses a 3D glass (up to be ceramic) back cover and a curved metal middle frame design, a 1080P 5.15-inch high-brightness screen, equipped with a Qualcomm Snapdragon 820 quad-core processor (main frequency 2.15Ghz), and equipped with 3G memory.
rear upgrade to a 16-megapixel camera (with optical anti-shake ), the battery capacity is 3000 mAh, and it also supports front fingerprint recognition. It is worth mentioning that Xiaomi 5 is the last Xiaomi digital flagship with a starting price of 1,999 yuan. The Xiaomi 4S was released together with
. The appearance also adopts the design of a metal middle frame and a glass back cover, but it is not the 3D curve design like Xiaomi 5.In terms of main hardware configuration, the entire series is equipped with 3G memory standard, supports rear fingerprint recognition, and when the battery capacity is 3260 mAh, the others are basically the same as Xiaomi 4C. After the release of this model, the combined sales with Xiaomi 4 reached 14 million units. Although it is not as good as Xiaomi 3, it is still a match for the Xiaomi 2 series. Unfortunately, the peak will no longer be achieved in the future.
8, Xiaomi 5S / Xiaomi 5S Phlus
On May 18, 2016, Lei Jun personally took over the supply chain, and used to completely solve the various supply chain problems left last year; on September 27 of the same year, the Xiaomi 5S series was released, and this time the entire series was replaced with an all-metal integrated body, with the texture upgraded. The standard version is equipped with a castrated version of Qualcomm Snapdragon 821 quad-core processor (main frequency 2.15Ghz), a rear 12-megapixel ultra-photosensitive camera, and a battery capacity of 3200 mAh.
first launched front ultrasonic fingerprint recognition (it was used too early and the technology was not mature, so the recognition rate was relatively pitiful). There are 3G and 4G options for running storage, and the screen has not changed compared to Xiaomi 5. Although the
Plus version also comes with an 821 processor, the main frequency reaches 2.35Ghz. The screen is enlarged to 5.7 inches, with 4G and 6G optional, and when the battery capacity is 3800 mAh, fingerprint recognition is changed to a rear-pressure type. has also been upgraded to a 13-megapixel color + 13-megapixel black and white dual camera combination.
The late Xiaomi 5 series still couldn't arouse people's enthusiasm. The sales volume of the 5S series merged with Xiaomi 5 was only 9.2 million units, and the shipments in 2016 plummeted to 41.5 million units! The ranking suddenly fell to fifth place in China.
Xiaomi Mix
Even though the amazing Mix concept mobile phone was released in October of the same year, it still cannot change the unfavorable situation of Xiaomi's "internal and external troubles".
Xiaomi's "internal concerns" include both supply chain problems and internal management problems. Long-term insufficient production capacity has led to being labeled as "hungry marketing". Lei Jun is nicknamed "monkey playing" master; "external concerns" are the "encirclement and suppression" of the two factories of Huawei and OV. Huawei needs no need to say more ( Kirin chip helps fly), while OV factories have achieved "overtaking on the curve" through complete offline channels. Xiaomi, who walks on one leg alone on the Internet, is obviously "lame".
9, Xiaomi 5C
was released on February 28, 2017. This is the first mobile phone equipped with Xiaomi's self-developed chips. Its S1 is an octa-core 64-bit processor, using a 28-nanometer process, with a maximum main frequency of 2.2Ghz, adopts a large-core design, and is equipped with a Mali T860 quad-core GPU. screen and memory are the same as Xiaomi 5, while the rear camera is the same as Xiaomi 5S, but the battery capacity is only 2860 mAh (it seems to be very confident about the self-developed chip), and the rear fingerprint recognition module is.
10, Xiaomi 6
On April 19, 2017, Xiaomi 6, the first mobile phone in mainland China equipped with Qualcomm Snapdragon 835 octa-core processor (main frequency 2.45Ghz) was released. The screen is the same as the previous generation. It is a 5.15-inch 1080P high-bright screen, with 4G and 6G optional, and a dual 12-megapixel camera combination with wide-angle telephoto (with optical anti-shake), and the battery capacity has been increased to 3350 mAh. This time, the four-curved glass body and stainless steel high-gloss border design were adopted, and the front capacitive fingerprint recognition was used. The release of the sixth-generation flagship of
has brought a glimmer of hope to Xiaomi, which is "internal and external troubles". With the laying of offline channels and the achievements brought by Lei Jun personally grasping the supply chain, Xiaomi's shipments this year exceeded 90 million units! Return to the high growth trend in one fell swoop. However, Xiaomi 6's sales were a bit bleak, and it was finally sold only 5.5 million units, which was a pity that this "nail owner" magic machine.
11, Xiaomi 5X
released on July 26, 2017. It uses a metal integrated body, equipped with a 5.5-inch 1080P screen, equipped with Qualcomm Snapdragon 625 processor, standard 4G memory, the rear camera is the same as Xiaomi 6, and the battery capacity is 3080 mAh.
It is worth mentioning that Xiaomi reached the first place in November of this year after entering the Indian mobile phone market for only 3 years (this first continues to this day). Coincidentally, this is the same as when it was the first place in the Chinese mobile phone market!
12, Xiaomi 6X
released on April 25, 2018, the body design is still in the all-metal style. Equipped with a 5.99-inch 1080P screen, equipped with Qualcomm Snapdragon 660 processor, 4GB/6GB storage, rear 12-megapixel + 20-megapixel dual camera and fingerprint recognition, and the battery capacity is 3010 mAh. The overall configuration is OK, but the starting price has increased by 300 yuan compared to Xiaomi 5X.
2018 marks the eighth anniversary of Xiaomi’s establishment. In these eight years, Xiaomi first took three years to reach its peak, and then only lasted for two years, the situation took a sharp turn for the worse. After a two-year trough period, it did not rise again until this year. Will Xiaomi return to its peak in the future? (To be continued)
