Since Huawei faded out of competition due to the suppression of the United States, Apple has started a "dominate" situation in the domestic market. Relying on the traffic "halo" of iPhone series mobile phones, it can be said that it has made a lot of money.
But as the saying goes, "the height is cold", while Apple is making money in the domestic market, it seems to be getting more and more haggard. Not only does it change Chinese suppliers at will, but Cook also publicly stated that he is the least worried about the global sales of iPhone phones.
, but I didn't expect the slap in the face to come so quickly. iPhone 14 broke the issue when it was released, causing Apple to cut orders of 6 million units in stock. Then the reputation of iPhone 14Plus also collapsed, and it cut orders by 40%, which is really "grabbing". So the question is, why did the Apple iPhone , which has always brought its own traffic, suddenly become unfavorable by consumers this time?
This may be related to the lack of innovation in the iPhone itself, but the more important reason is that domestic brands are rising rapidly, whether it is performance, configuration or price, almost everything is covered. Looking at Apple phones that are often thousands of dollars larger, consumers' tolerance will inevitably decline again and again.
For example, Redmi Note 12 series just released by Xiaomi . As a thousand yuan phone, it actually has a flagship large bottom of 200 million pixels, an IXM766 sensor, and even OIS optical anti-shake is equipped with all series. You should know that these functions were standard for high-end Android phones in the past, which shows how "volume" it is.
In terms of screen, the Note 12 series uses domestic products and is mixed with three screen factories, namely Huaxing Optoelectronics , Visionox and Tianma.
As for why Xiaomi does not use Samsung screens, on the one hand, it considers the overall cost, and on the other hand, it supports domestic products to the greatest extent, and the technical level of domestic screens has long been different from the past.
In fact, Xiaomi has been feeding back to the domestic supply chain in recent years. So far, Xiaomi has invested in more than 360 domestic semiconductor companies and more than 100 science and technology innovation companies. The domestic screen used this time was jointly developed by Xiaomi and the screen factory.
It is worth emphasizing that at this press conference, Redmi also released an important data. Note 12 Exploration Edition has been upgraded to 210W fast charging. The test results show that it only takes 9 minutes to fully charge! In addition to higher efficiency charging, Xiaomi's 210W battery life has many breakthroughs. First of all, the IC architecture of 3 charging combined with three self-developed 100W domestic charging chips, with a battery life conversion rate of up to 98.5%! Secondly, the 10C high-speed dual-cell design method makes the battery more durable.
In addition, it is also equipped with a dual GaN charger. While improving efficiency, it also controls the size well. The size is basically the same as 120W, and the charger size does not become bulky due to the increase in battery life. More importantly, this 210W fairy instant charging technology also has up to 60 safety protections, which can be said to be full of details.
In response to this, some foreign media said that Apple is going to be ashamed of it. The reason is very clear. Compared with the 210W fast charging + 200 million pixel bottom of the domestic phone, the iPhone 14 series, which is several times more expensive, has only 30W battery life and a 12 million dual camera that lasts for many years. It is easy to understand why the iPhone 14 is getting cold in the Chinese market.
In the environment of increasing technological competition between China and the United States, we hope that domestic manufacturers can continue to work hard, persist in self-development, push domestic mobile phones to higher heights, and break Apple's industry position as the "dominate" one as soon as possible.
