As young users gradually begin to dominate the consumer market, virtual idols, as an element that is deeply loved by young users, have become a hot spot for brand marketing. How to monetize virtual idols in
?
Last October, a virtual anchor named Liu Yexi gained more than three million fans in four days after just a 2-minute video.
, and behind it was a team of hundreds of people planning for half a year, plus the later 3D modeling, motion capture , virtual shooting, adjustment, rendering, and optimization, it was produced for three months.
Although there are only two minutes of video, the cost is conservatively estimated to be nearly one million. It can be seen that the production cost of excellent virtual people is so high.
The main monetization channels for virtual idols include: music distribution, model joint branding, live broadcast rewards, advertising endorsements, peripheral products, program hosting, etc.
Last year, on July A-Soul Captain Bella's birthday, the live broadcast reward income reached 2 million.
Luo Tianyi After appearing on the Spring Festival Gala, the pit fee in the Taobao live broadcast room also increased to 900,000. What is behind the virtual anchors of
?
So, you must be curious about what is behind the virtual person? Behind the virtual anchor of
is a live-action role, and the actors are called "the person in the world" in the circle. The person in
is the person behind the manipulating virtual idols. The person in syncs the movements and expressions to the virtual image through motion capture and facial capture techniques, making the movements of the virtual person more coordinated, and the synchronization of all aspects from movement to expressions.
Moreover, the people in the market also need excellent interaction and singing and dancing skills.
virtual anchors have also set positions, which are in line with the public's aesthetics, including ancient costumes, loli, two-dimensional, and zodiac height hobbies, which are repeatedly considered by the team.
From this perspective, there is no difference between the logic of virtual idols and the real idols, and the team is planning to cater to the market.
According to the data, 50% of the audience likes their appearance, works and their character design.
virtual anchors are also moving towards "reality"
virtual idols are also trying to "reality". Like real idols, virtual idols have also begun to release albums and hype CPs.
In 2020, European and American virtual star Miquela publicly announced that she had established a romantic relationship with a human male, and the boundary between virtual and reality seemed to disappear at this moment.
It turns out to be the same as reality. Not long after, the two broke up again, crying and raining.
Virtual idols will not grow old or collapse. Although those virtual images that spend tens of millions or even hundreds of millions of yuan are very exquisite, the times are changing, and the audience's aesthetics are also changing. Virtual idols who have not grown up in aesthetics will be eliminated. For example, Hatsune Miku has upgraded the appearance 4 times.
The production of virtual idols cannot be separated from software such as voice synthesis and virtual character simulation. The development of these software is closely related to the development of AI interactive technology.
Therefore, after the arrival of the meta universe, the production cost of virtual idols can be further reduced.
In the future, everyone can use their virtual digital human identity to soar in the meta-universe space.
