for e-commerce determines whether you can succeed. You may think that this is a bit exaggerated, but in fact it is not wrong. The current e-commerce environment is not to mention that the competition is too large, and homogeneity is also very serious. Therefore, for us start-ups, choosing the right category is undoubtedly a good start.
for the first trial of e-commerce, what category should be selected for
. In terms of category selection and what is correct, we must first analyze the competition in this category and the product SKUs. If there are too many brands, then this category should be carefully selected. For the merchants we just started, no matter how they set it up, it is impossible to have too much traffic, so don’t try hard.
Although there is no blue ocean market for the overall e-commerce category now, we can still find sub-categories to avoid big competition. How to find it? I look for it based on several indicators. The first small category of has demands , such as some industrial, machinery, customization, home decoration and building materials. For these categories, there are generally few factory-operated stores, and some without resources are not easy to do, so there are still relatively few competing merchants.
second profit big , this is very important, especially for start-ups, one feature of low-profit products is mass production, and there are also many such small workshop manufacturers. The offline development costs of these manufacturers are relatively high, and the best choice is e-commerce. When we face a group of such competitors, they are the source, and we will definitely not be able to resist it, and with our costs, we will definitely not be able to make money or even lose money.
The third is to do the field you are familiar with , which is also the most important thing. Why do you say that, doing e-commerce is like raising children. You cannot do it on a whim. If this happens, you will not be able to do any good products. Therefore, the benefits of familiar fields are: one is that you are good at getting started and have resources, and the other is that you must be interested, understand more, and like to study, which is more conducive to long-term development. Moreover, now when we sell products online, it is no longer a separate product to meet the needs of customers. Service is very important in terms of service. Only when the service is good can we increase customer stickiness and repurchase, and at the same time, we can also make a premium for new products in the future.
So through these aspects of determination, we will basically know what categories we can do. After determining the categories, what we have left is how to operate, and for the competition of products, looking for differentiated products. If we want to differentiate our products, we will have to do a few steps.
The first product advantage is differentiation . If there is no differentiation, it will not be competitive for a new store.
Second, price differentiation . When we determine the price, we require the comprehensive value of similar products. Setting the comprehensive value is to find the best and lowest difference. Find the user group with the largest demand, and obtain the display proportion and it is easier to convert.
Third, provide value-added service . On the basis of the same product, if we provide value-added service, it will bring great comfort and thought to the user's heart, and will give us a good impression of our store, so it is easy to repurchase, which will form our loyal customers.
or above has made some analysis of our initial trial e-commerce. I hope it can help you. At the same time, I hope you understand that e-commerce and opening physical stores are the same nature, and we need to maintain it with our heart and perseverance. In addition to having a good product focus, it is to provide good services and increase our value-added service value through advantages. E-commerce is not a one-time transaction. More importantly, it is to accumulate loyal customers and enhance continuous repurchase customers, so that we can operate the store well and make money.
