Amazon Cloud Technology has taken another big move!
At this year's Amazon Cloud Technology China Summit, Amazon Cloud Technology released six major cloud computing technology trend outlooks and officially announced four strategic measures: "Connecting China and foreign countries, supporting hundreds of industries, bringing partners, and promoting green". This is an important strategic upgrade of Amazon Cloud Technology to deepen its Chinese market after last year's "three pillars" of building its Chinese business with the advantages of "5+1+1" last year.
In fact, in China, the hot land of digital economy , the powerful base effect of cloud computing is becoming increasingly apparent. It not only supports the development of the digital economy, but also is an important cornerstone of industrial upgrading. Amazon Cloud Technology has been significantly accelerating the Chinese market in recent years, not only accelerating the pace of new products, new services and new technologies in the Chinese market, but also focusing on exploring with local Chinese users how digital technologies such as cloud computing can empower industry transformation.
As Adam Selipsky, CEO of Amazon Cloud Technology, said: "The Chinese market has always been the most strategic layout of Amazon Cloud Technology in the world. Amazon Cloud Technology will continue to work closely with Chinese customers in sustainable development and digital transformation of ." The
strategy has been upgraded again, and the four major strategic measures have been clear. As the pioneer and leader of cloud computing, what is the intention of Amazon Cloud Technology to launch the four major strategic measures this time? What insights has Amazon Cloud Technology brought to the increasingly deepening digital transformation of thousands of industries?
The latest "White Paper on China's Digital Economy Development (2022)" shows that in 2021, China's digital economy scale reached 45.5 trillion yuan, a nominal increase of 16.2% year-on-year. Industrial digitalization has become the main engine of digital economy development, and the digital transformation of thousands of industries is moving towards an in-depth stage.
China's digital economy has improved overall in recent years, which has also driven a great demand for digital transformation, especially the valuable practice and experience of industry-leading cloud service providers. Amazon Cloud Technology launched four strategic measures this time, "Connect China and Foreign Countries", "Entering Hundred Industry", "Holding Partners" and "Promoting Green".
As Zhang Wenyi, global vice president and executive director of Amazon Cloud Technology Greater China, said: "The four major strategic measures are the best technical bridge for enterprises to expand globally, help transform and innovate in all walks of life, continue to build a strong partner network, and help enterprises accelerate the pace of energy conservation and emission reduction."
There is no doubt that as a leader in cloud computing, Amazon Cloud Technology hopes to explore the forefront of cloud computing, while empowering pathfinders from all walks of life, actively explore new possibilities, and promote the long-term development of its business, which is highly consistent with the current needs of China's digital economy and digital transformation in all walks of life.
, China and the foreign countries, building a bridge of global expansion
Specifically, going overseas is the main theme of Chinese companies. According to data from the Ministry of Commerce, among the current overseas enterprises, the proportion of non-state-owned enterprises to overseas has exceeded 50%. China's main force in overseas enterprises has expanded from large, medium and small state-owned enterprises to private enterprises, Internet enterprises and small and medium-sized enterprises, and its business types are becoming increasingly rich. For example, in the first half of 2021, Chinese games' revenue in overseas markets reached US$8.1 billion, with increasing by 47% year-on-year; from 2017 to 2021, China's cross-border e-commerce imports and exports increased by nearly 10 times in five years; in the 2022 top 50 app publishers list, the number of Chinese companies reached 17, ranking first in the world...
In the digital era, digital capabilities are being won and lost in these overseas companies in business expansion. Overseas companies especially need to use the infrastructure, technology, products and ecosystem of cloud service providers to quickly complete business layout and continuously promote business development. There is no doubt that Amazon Cloud Technology's global infrastructure, leading the industry's security compliance concepts and practices, rich big data, artificial intelligence and machine learning, Internet of Things and other cloud services, as well as Amazon 's global business system, can greatly help Chinese overseas companies.
It is reported that Amazon Cloud Technology's global infrastructure has covered 87 availability zones in 245 countries and 27 geographical regions around the world. "The strategic initiative of 'Connecting China and Foreign' is committed to becoming the best technical bridge for the global expansion of enterprises."Zhang Wenyi said, "Amazon Cloud Technology also provides strong support for multinational companies to be rooted in China through a globally consistent technology architecture, local security compliance capabilities and experience, local partner solutions, and the global integrated team, and accelerates the innovation and transformation of their business in China. "
Xiangbai Industry, Amazon Cloud Technology has deepened its industry digitalization
Someone once said: In the digital era, all industries are worth doing it again. I agree with it.
But how should the industry in the digital era be re-made? What technologies and products are needed to support it? What innovative experiences and practices can be learned from? These are not clear to many traditional industry users. To this end, Amazon Cloud Technology uses the "Xiangbai Industry" strategic measures to help digital transformation and innovation in all walks of life. For key industries such as finance, manufacturing, automobiles, retail fast-moving consumer goods, medical and life sciences, games, media and entertainment, e-commerce,
Take the automobile industry as an example. As an old industry with a century-old history, the automobile industry is accelerating its reshaping in the digital era. Digitalization and intelligence have made the automobile industry shine with unprecedented industry vitality, through cloud computing, etc. Technology reshaping the competitiveness of car companies has become a particularly obvious trend in the Chinese market. The "2021 China Auto Cloud Market Tracking Report" shows that the overall market size of the automobile cloud industry in 2021 is as high as 33.52 billion yuan, and the size of China's automobile cloud market may exceed 80 billion yuan in 2026.
Specifically, if the Chinese automobile market is electrified in the first half of the first half with batteries and battery life as the core; then in the second half, the digital capabilities of the automobile will be centered on the dataization and intelligence of the automobile, and the computing power, algorithms and other digital capabilities will become the core competitiveness of Chinese automobile companies. At this moment, car companies will become the general trend, and all aspects of automobile design, research and development, production and manufacturing, and marketing services will rely more and more on the cloud. For example, the current model training of automobile autonomous driving involves model algorithms, massive data, etc. Using the infinitely expanded computing power of the cloud can well promote the evolution of autonomous driving technology; for example, car Internet-connected is crucial to user experience and car product creation. Using the cloud's big data processing capabilities, it can accelerate the creation of various services for the Internet of Vehicles and improve the service experience of automobile products.
For example, China is quickly becoming a major automobile exporter. China Automobile Industry Association data shows that in the first eight months of this year, China's automobile exports have surpassed Germany and ranked second in the world. Nio Auto , BYD , Geely Auto and other auto companies have accelerated their overseas layout. What follows is to layout and improve their overseas business services through cloud computing to support them in expanding their business in relevant national markets and provide complete services.
For the automotive industry, Amazon Cloud Technology will focus on three key areas: autonomous driving, Internet of Vehicles, and software-defined automobiles. Make efforts to fully empower the automotive industry to transform into digital. In terms of autonomous driving, Toyota , Mobileye, Uber, Lyft, Magna, etc. have integrated their autonomous driving development tool chains on Amazon Cloud Technology and provide a variety of autonomous driving solutions on Amazon Cloud Technology's platform; in terms of vehicle networking and software-defined cars, Amazon Cloud Technology cooperates with vehicle chip suppliers to participate in the SOAFEE organization, cooperates with BlackBerry to build IVY to standardize complex data acquisition and data cloud on the vehicle side, and cooperates with Continental Group to develop a development platform for SDV platform CAEdge to realize the integration of vehicle cloud. In addition, Amazon Cloud Technology has also released Amazon IoT FleetWise service supports customized data acquisition on the vehicle side to the cloud.
At this summit, Amazon Cloud Technology also announced that it will upgrade the "Auto Industry Innovation Acceleration Plan" 2.0.Amazon Cloud Technology will leverage its global experience and advantages in technology, services, and industry, and focus on the three core propositions of solutions, car companies going overseas, and partner programs to help participating companies develop more competitive automotive industry solutions
In addition to the automotive industry, Amazon Cloud Technology will also accelerate the empowerment of finance, manufacturing, retail fast-moving consumer goods, medical and life sciences, education, games, media and entertainment, e-commerce and other industries, form a professional team, deeply understand customer needs, and use its leading technologies and solutions to promote the transformation and upgrading of the entire industry.
"Amazon Cloud Technology will deepen its efforts in various industries in the Chinese market through the strategic measures of "Xiangbai Industry" to help all industries accelerate digital transformation and innovation." Zhang Wenyi introduced.
and partners to give full play to the powerful power of the cloud ecosystem
In addition to users' transformation, consulting partners, system integrator , and independent software developers partners in the traditional IT ecosystem are also looking for new development directions. Undoubtedly, cloud computing is their east wind. How do these partners integrate into the cloud computing ecosystem? How to provide users with services that conform to future development trends in the cloud computing ecosystem? How to use the big trend of cloud computing to achieve business transformation?
issues of concern to these partners. As a global leader in cloud computing, Amazon Cloud Technology has brought its "partnership" strategic measures. In the past decade, Amazon Cloud Technology has established the world's richest cloud ecosystem. It is reported that Amazon Cloud Technology has more than 120,000 partners in more than 150 countries around the world, including consulting partners, system integrators, independent software developers and other categories, including thousands of them in the Chinese market.
In order to further improve the cloud ecosystem and fully help partners grow, Amazon Cloud Technology's strategic measures in "bringing partners" mainly include three aspects: first, establish a standardized and standardized certification system such as security hosting service provider certification, container certification, and DevOps certification, and help partners improve their professional capabilities in all aspects through capability plans; second, it proposes the concept of "ISV full growth path" to support ISVs at each stage, and help partners grow their business in all directions and refinely, and at the same time help them reach more global customers; third, Amazon Cloud Technology Marketplace includes the products and solutions of global partners in a "one-stop" manner, including more than 60 major categories and more than 12,000 software products, greatly enriching market choices.
It is reported that at this summit, Amazon Cloud Technology also announced that it will deepen its strategic cooperation with the three major partners of SAP, PwC , and Infor, including the one-stop acceleration package for RISE with SAP business transformation, which was officially launched in the Chinese region; it worked with its global core consulting partner PwC to strengthen strategic cooperation in artificial intelligence, security compliance solutions and industry expansion; the ERP solution for the manufacturing industry, Infor CloudSuite Industrial, is launched in the Chinese region, etc.
There is no doubt that Amazon Cloud Technology's "partnership" strategy not only further helps partners grow, but also pays more attention to the creation of partner solutions, and uses Amazon Cloud Technology's own cloud platform to better connect partners with users, thereby better helping partners grow.
Zhang Wenyi said bluntly: "Partners are an indispensable solid force for Amazon Cloud Technology to develop its business and serve its customers in China. Amazon Cloud Technology has always made every effort to provide all-round support to its partners and help its partners establish differentiated competitive advantages."
promotes greenness, Amazon Cloud Technology integrates knowledge and action
In 2020, China officially proposed the 2030-2060 goal of carbon peak /carbon neutrality, which marks the accelerated path of social and economic development towards green and high-quality development. Among them, digital technology will become an important tool for China's green development and a key factor in emission reduction in various industries. World Economic Forum data shows that by 2030, all industries will benefit from ICT technology to reduce carbon emissions by 12.1 billion tons, 10 times the ICT industry's own emissions.
There is no doubt that cloud service providers will play a key role in the future digital transformation and green development. In fact, with the vigorous development of China's digital economy, data center power consumption will continue to rise. IDCh predicts that by 2024, the power consumption of data centers will account for more than 5% of the total power consumption of the society. Cloud service providers themselves are super-large data center users, and they have great pressure to save energy and reduce emissions; on the other hand, cloud service providers have a variety of cloud services and integrate digital technologies such as big data, AI, and the Internet of Things, which can help cloud users achieve energy and emissions reduction.
Obviously, Amazon Cloud Technology has set an example of green development among all cloud service providers. First, Amazon Cloud Technology is building sustainable cloud infrastructure, continuously building highly available infrastructure, improving methods to cool data centers, and reducing energy and water use. It is reported that Amazon Cloud Technology will strive to achieve 100% power supply by renewable energy by 2025, and carbon emission reduction will be as high as 96%. In China, the Shandong-based solar energy project and Jilin-based wind energy project supported by Amazon Cloud Technology are officially put into operation, and are expected to generate 496,000 megawatt hours (MWh) of renewable energy each year.
Secondly, Amazon Cloud Technology is creating a rich and innovative and sustainable cloud services, starting from the hardware and software of cloud service , improving the efficiency of soft and hard, and optimizing cloud workloads. For example, Amazon Graviton3's self-developed computing chip based on ARM architecture can save 60% of its energy consumption under the same conditions; for example, full-stack serverless technology can achieve excellent resource utilization for applications through extreme scaling capabilities, optimize energy consumption performance, etc.
What is more important is that in addition to the macro-level carbon peak and carbon neutrality goals, many companies also have increasingly clear and clear emission reduction goals. For example, the Ministry of Industry and Information Technology, the National Development and Reform Commission and the Ministry of Ecology and Environment jointly issued the "Implementation Plan for Carbon Peak in the Industrial Field of HTML " and clearly stated that by 2025, the energy consumption per unit added value of large-scale industries will decrease by 13.5% compared with 2020, and the carbon dioxide emission per unit of GDP will decrease by 18% compared with 2020.
Therefore, many companies are increasingly aware that determining carbon footprint is a key step in reducing carbon emissions. According to the analysis results of the carbon footprint, it can be predicted that the proposed emission reduction measures will affect the current greenhouse gas emissions, and thus select the best to choose the appropriate emission reduction measures. To this end, Amazon Cloud Technology's free carbon footprint tool "Carbon Footprintml3 Tool" displays historical carbon emissions in a visual way, comprehensively evaluates the company's own carbon emissions and the performance of direct and indirect suppliers, and cargo emission management and supply chain risk management.
Overall, since entering the Chinese market at the end of 2013, Amazon Cloud Technology has been continuously taking root in the Chinese market for the past decade, continuously introducing world-leading technologies, products, services and solutions to China, and finding the demand points for China's digital economy development, and assisting enterprises in various industries in China to integrate into the global economic development . Looking to the future, with the release of four major strategic measures, Amazon Cloud Technology is expected to bring more value to the Chinese market and inject a steady stream of digital power to various types of users in the Chinese market.
