The Internet has enabled "e-commerce" to rise rapidly. In recent years, "online shopping" has become the main form of consumption, while the traditional "physical industry" has shown a "decline of the world and dying". As a result, the remarks that "e-commerce has destroyed the entity, disrupted the market economy of , caused the industry to be inverted, and caused the majority of people to be unemployed" began to become popular online. Any practitioner who works in the e-commerce industry will be labeled as "opportunistic", like a "sinner of the times".
According to some netizens, if the traditional e-commerce platform had only suppressed the entity in form, the rise of "live streaming sales" would become the "last straw that overwhelms camels." After all, compared with traditional e-commerce platforms, physical stores still have the advantage of "visible and tangible". Live streaming sales will completely smooth out the gap "can see" as well. The most important thing is! Live streaming sales also have the common attributes of e-commerce being "low price". In this way, what competitiveness can physical stores have?
Internet celebrity Simba , with more than 90 million fans on the KS platform, is an "iconic figure" in the live streaming section of the entire network today. The "Xinxuan" company under his name has almost half of the overall sales of the KS platform. It is called "the number one selling goods" by everyone (KS is one of the largest live streaming goods platforms now. Simba can achieve this level in KS, which means that he has also achieved the height of "making all other peers difficult to match" across the entire network. In other words, Simba has left the category of "ordinary internet celebrities" and has become an entrepreneur rising in a new industry)
Although many netizens have no good impression of Internet celebrity Simba because of various negative reports before. But based on Simba's "status" in the sales industry, we have to admit that he has the most say in remarks like "e-commerce has done the entity". After all, they are one of the "top" existences in the e-commerce industry.
As expected, in a recent live broadcast, Simba denied the remarks that "e-commerce broke down physical stores" and pointed out the problems in physical stores. During this period, Simba bluntly said: The physical store of
collapsed, it has nothing to do with me, Simba, and it has nothing to do with e-commerce. Then their service is too bad! Otherwise, why can Haidilao exist for so many years?
China's offline is not products, but services. Many physical stores have too poor services and lack experience. At the same time, this is also the real reason why I don’t want to do live broadcasts recently, but want to go offline. I want to prove with practical actions that offline can also be successful. It is actually you who defeated you (entity). If you don’t even have a shopping experience offline, why don’t users buy online? Don’t make reasons for your incompetence. Although our customer service system is not very perfect, at least the attitude is still comfortable. Every year, I spend 100 million more on the customer service department!
Simba's words, although there is a "subjective position", they also have certain rationality. E-commerce and physical stores were originally two completely different sales channels. The rise of e-commerce will not essentially affect the development of entities. And if some physical stores are affected, it means that he has not found his "advantage". The advantages of physical stores are the user's purchasing experience and the service quality. On the other hand, many physical store owners do not have the awareness of serving customers and are even suspected of "customers bullying the store". In this way, how can a mere regional physical store compete just in terms of "price"? How can one of the e-commerce companies facing hundreds of millions of online consumers be able to compete?
Regarding this point, we can make an "unreasonable" metaphor: even if a live broadcast room has stable online viewing numbers and only a few thousand people, the real "passenger flow" is actually higher than that of a physical store owner located in a prime location.In this way, if physical stores want to compete with Internet celebrities, they must not start from "price" and "probability" (transaction ratio). After all, physical stores have various rents, staffing and other costs, so they are destined to have advantages in both aspects. If you make a wrong competition in the wrong "field", you will naturally face a mountain of defeat!
Of course, Simba used "Haidilao" as an example to prove the fundamental reason for the "physical store failure", which is still a bit inconsistent with the theme. After all, the competitors of e-commerce offline are actually "retail stores", "supermarkets", "clothing stores", etc., and are by no means catering. Let me ask? Offline industries affect catering. Is it necessary to deliver the meal to your home? Therefore, physical stores should use the theme of "Haidilao" high-quality services to change their business strategies. (ps: A supermarket some time ago became popular all over the Internet because of service quality. Everything is the choice of the market. Instead of complaining about the world and the environment, it is better to bravely innovate yourself)
What do you think of the remarks of "e-commerce to defeat entities"? Do you agree with Simba’s statement? Share the comments with the editor. Friends who like internet celebrity gossip, don’t forget to follow.
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