Brazil retailers conduct "Black Five Big Promotions" in advance. Forbes Brazil
[Compiled by South American Overseas Chinese News Network Zou Xing reported on October 26] According to a survey conducted by Google Brazil and the Instituto Ipsos, Brazilian consumers have a more optimistic view of this year's Black Friday compared to previous years. In addition, since the "Black Five Big Promotion" is close to the World Cup, retailers are conducting promotions in advance.
Forbes Brazil reported that generally speaking, the holding of the World Cup can mobilize consumers' optimism and promote the sales of various products such as food, beverages, and television.
After analyzing the consumption trends of Brazilians this year's "Black Friday", Google found that in addition to targeting Christmas, this year's "Black Friday" promotion also considered the Qatar World Cup that will be held on November 20, because this year's "Black Friday" is just 5 days after the World Cup starts.
Brazil retailers have begun to warm up. "Via" (VIIA3) has set its sights on consumers who want to watch Brazil's team games on new TV, and the company is moving promotions ahead of schedule to win the favor of consumers. "We know some customers like to wait until Friday (to buy again), but we will also pay attention to those who want to buy products in advance at the same price."
Fashion retailer Posthaus will also start promotions in advance to avoid congestion in the transportation network and optimize inventory and logistics.
Brazil's largest language training institution, "Weize Language School" (Wizard), also made promotions in advance. But the promotional problem faced by the institution is that language courses are rarely impulsively consumed and there will be longer thinking before purchasing.
Although expectations for this year's "Black Friday" are optimistic, the serious debt default situation of Brazilians will have a certain degree of negative impact. Debt defaults limit banks’ loan issuance, which in turn affects retailers, especially those selling high-value-added products. According to a survey by Google Brazil, high-value-added products such as games, mobile phones, and TVs are the main products that Brazilian consumers want to buy.
