This morning, the hero saw the "2022 China Personal Network Disk Industry Research Report" released by iResearch Consulting .
I believe many people are like heroes, should still be a little interested in this report.
is not for anything else. Let’s talk about the strong entry of Alibaba Cloud Disk . Everyone hopes that it can break the existing pattern in the network disk industry.
After all, many people think that the only one who can compete with the BAT major manufacturers is another BAT.
Not to mention the others, Let’s first look at how much proportion it has accounted for in the personal network disk market more than a year after Alibaba Cloud Disk was officially released.
The following figure is iResUserTracker monitoring data:
In December 2021, in the statistics of the total number of independent devices in the mobile terminal of China's personal network disk products, Baidu network disk ranks first with 81%.
followed by China Mobile Cloud Disk, Tencent Weiyun, Tianyi Cloud Disk and Alibaba Cloud Disk.
Although Alibaba Cloud Disk is in the top 5, , it accounts for only 0.9%, and there is still a huge gap between it and the industry's big brother DuDi. This situation in
also has something to do with the late start of Alibaba Cloud Drive.
After all, they only started public beta in March 2021, several years later than their peers, and there are indeed not that many sticky users.
However, users who have converted to Ali Cloud Drive have good stickiness.
In the statistics of the usage time of network disk users from August 2021 to August 2022, Alibaba Cloud Disk ranked second in the average usage time, second only to Tianyi Cloud .
Although the statistics direction is different, , this can be considered to exceed the dial in some aspects, right?
In fact, Alibaba Cloud Drive has been working hard for a year, and , but the proportion is less than 1%, which is indeed unexpected.
This also shows from the side that The layout of the network disk circle is almost fixed, and it is really difficult to insert other new network disks.
Even if it is a big company like Ali , can consume a lot of manpower and material resources, and cannot expand quickly.
When we first started, Everyone thought that as long as the pain points of users were solved,
For example, large space, no speed limit, resource sharing, users of the dial can quickly invest to others' arms.
But now it seems that if is just like this, it is still not enough.
Take Alibaba Cloud Drive for example. has been promoting it with great fanfare from internal testing to public testing, and many self-media have also "spontaneously" built momentum for it.
Alibaba Cloud Drive is also quite successful. At the beginning, it was always giving everyone a huge space, and repeatedly emphasized that it does not limit the speed.
No matter how big the file you are, can always be downloaded at 5G speed, which really attracted a large number of users at this time.
There were also many users at that time. keep a close eye on Alibaba Cloud Drive's activities every day, and is accumulating space, including the hero himself.
But later new users, were not so lucky. After the internal test of
, the new user of has only 100GB of permanent space.
Add some tasks from the welfare club. About can expand your space to about 1T, and some of the space is not permanent and will be reclaimed when it expires.
If you think it is not enough, can be opened for membership for expansion, with a price of 228 yuan/year, but now you can buy it for a year with a discount of 98 yuan. The pricing of
is relatively standard in the network disk industry.
But for new users, the promotion point of is no longer there.
Although the download speed is still there, other network disk , such as mobile, compared with Caiyun and Telecom Tianyi Cloud, there is no special advantage.
In addition, the resource advantages of the dial are really unattainable. When people around , most of the people around them still choose the dial first when sharing files.
So, the aggressive Alibaba disk has become a "irrelevant" younger brother.
At present, still no one can threaten the position of the big brother of the dial. Everyone should do whatever they should do.
