The questions asked by readers a few days ago are answered today. They are not necessarily correct and only my personal understanding.
Habits & Attributes
We have known since childhood that liquor has a bad taste and is very hard to drink. Most people mention that liquor is unpleasant and spicy. Even when they grow up, they are forced to drink. Under the age of 30, they almost never take the initiative to drink liquor, or on certain occasions such as New Year's Eve dinner, visiting relatives' houses, accompanying leaders on business, etc. This is still men, and girls are even less likely to drink liquor (the vast majority of people). To be honest, not many people know how to drink baijiu, and few people who know how to drink baijiu go to bars. Drinking white wine must be accompanied by dishes. The so-called dishes that go with wine, without cold dishes and stir-fried vegetables, it is still difficult to drink white wine. One bite of food and one bite of wine. Eat meat and drink wine. And the vast majority of bars don’t serve food, and they can’t! Those fried snacks don’t go well with liquor either. Eat French fries and drink liquor? It's uncomfortable to look at.
Price & Value
Liquor prices are relatively transparent. Brands such as Moutai Wuliangye Fenjiu Erguotou are difficult to charge for bars. Selling a single cup and selling the whole bottle is more difficult. Even if you participate in bartending, guests will be confused by the fact that it is bartended with white wine and feel cheap. Except for Moutai, the smell is too special! Suppose you order a bottle of Erguotou or a bottle of Jiangxiaobai in a bar, how much are you willing to pay? 680, 880, 1080? I must feel awkward! But if a bottle of whiskey sells for 880, you will think it is normal! Very easy to accept. Bar operators are also reluctant to sell liquor, and they drink too much quickly, dddd.
Most liquors have an alcohol content of around 50%, and they taste very strong after one sip, but foreign wine or cocktails have relatively low alcohol content. Most whiskeys have an alcohol content of 40%. How much alcohol can you drink pure with ice cubes? Cocktails generally have 6-20 degrees Celsius, which is very suitable for drinking while chatting and is very suitable for long-term drinking. However, drinking white wine dry without food is difficult and uncomfortable. Foreign wine makes you faint slowly and is very comfortable. Combined with factors such as music, playing games, and the environment of the bar, it is very suitable. And is it possible to drink wine with over 50% alcohol content? There are special barrel-aged and single-barrel whiskeys that are over 50 degrees, but they are only drunk under specific guidance. To put it bluntly, white wine with a high alcohol content is difficult to drink without having to drink it with food. And drinking liquor is too easy to cause trouble! I have seen too many fights caused by drinking liquor! Especially the shabu-shabu BBQ restaurant.
Bar culture
Bars appeared in China as a place for the consumption of spirits culture in the Western world. Whether it is the consumption or business model of bars, there is already a mature system, and the categories of wine related to these are naturally not easy to change easily. In Chinese pubs such as those in the TV series "Old Tavern", you will feel weird when you drink foreign wine. Liquor culture is also very weird for the specific scene of the bar. How about talking to the guests about the craftsmanship of 12987 over a glass of liquor? In addition to drinking, the core of the bar is to relax and socialize. Pubs and bars are two different cultures. j Just like drinking whiskey in a Japanese restaurant is weird, drinking cocktails in a barbecue restaurant is weird.
Present & Future
In fact, some liquor bars have appeared in Beijing, Shenzhen, and Shanghai! Or maybe the store will sell liquor. The managers are very attentive to integrate the relationship between liquor and bar, and make liquor cocktail drinks. The decoration style will also have some compromises, some are good and some are bad. The deep-rooted taste of liquor is difficult for young people to accept. No matter how brilliant the cocktail is, it will be difficult as long as it has the taste of liquor... I have made several cocktails based on liquor before, and they are really delicious, but the taste cannot cover the customer feedback. Although I have not repurchased, I think it tastes good, just to try it out. Maybe it will be easier for young people to accept it in the future.
I firmly believe that baijiu will be integrated into bars in the future, because there is still demand, and many stores can buy a few bottles. Some liquor brands in Jiangxiaobai are also doing this. How long will it take in the future? No one knows that changing user habits is quite difficult! But it doesn't rule out that the trend changes. Even Jiang Xiaobai's Sprite drink and Jie Ge Wan'neng Magnum can dominate the market...
I understand, let me know your thoughts in the comment area.
