Coffee has become the "daily" drink for contemporary young people. Having a warm and romantic coffee shop is the ultimate dream of many young people. Baoji 90s girl Zhao Jia turned her dream into reality and moved the coffee shop into Baoji Bronze Museum . "Machines can achieve standards, but people can create the ultimate" is her pursuit of coffee quality. Today, let us listen to her story with coffee.
Video link: [Entrepreneurship 100] Zhao Jia, a post-90s entrepreneur - Opening a coffee shop into the Baoji Bronze Museum
It is better to be the one you want to do than to play a supporting role in other people's lives
90 Zhao Jia, a post-90s graduated from Northwestern Polytechnical University Business Administration major. As soon as he graduated, he naturally became an accountant. It was her first job in society, but she soon discovered that this kind of work that was too regular at a glance was not what she wanted. She resigned and returned to her hometown Baoji. She had run a clothing store and a yoga studio... Every day, the sun shone on the tablecloth, the coffee grinder accompanied by gentle music, and a pair of slender hands compacted the coffee powder. The dark brown coffee liquid slowly flowed out, constantly debugging and tasting. This is a set of actions that the owner of the coffee shop Zhao Jia would repeat every morning when he arrived at the store.
Finally getting involved in coffee is a coincidence and a good marriage in her eyes. Just like many girls yearn for having their own flower shop. Opening a coffee shop not only allows them to make many friends, but also see more unknown possibilities in themselves. In a city that passes by quickly and is full of traffic, it is Zhao Jia's best choice for her to have a private and not noisy warm "harbor" as an ideal spiritualist.
Relying on coffee, spreading Baoji bronze culture to more people
Strict control of coffee quality and pursuit of quality, as well as Zhao Jia's own curiosity about coffee, and consistently made Jiuyi Coffee House stand out among many similar categories in Baoji, and was introduced to Baoji Bronze Museum to become a cultural and creative coffee to show it to more tourists. She told reporters: "In recent years, many regions have developed the concept of coffee museums, and it is difficult to drink a good cup of coffee at tourist attractions. Relying on the cultural heritage of the museum, two coffees with the word "China" and the outline of the bronze museum have been launched. I hope that every tourist will not only drink a cup of sweet and rich coffee, but also thankfully, it can use this as a carrier to spread the bronze culture that our Baoji is proud of to spread to more people in a special way."
Boutique raw materials + boutique shop + boutique service = boutique coffee shop
Jiuyi Coffee can also be said to be a coffee shop opened under the "mask". When you push the curtain, you will feel quaint and warm. The rich and mellow coffee flavor is refreshing. The placement of retro small items, the matching of milk-colored tables and chairs, the whole cafe is like a huge coffee milk soaked soft, as if you are trapped in the warm sun in winter. How to open a home in the epidemic Zhao Jia, a popular coffee shop, has his own answer!
Zhao Jia told reporters: "It can be said that it was a blow when encountering the epidemic when it was opened, but since you are upset, you have to adjust your mind. First of all, the most important thing in the selection of raw materials is coffee beans. From raw bean selection to roasting, it is controlled by myself. This is why I am very confident in Jiuyi Coffee in terms of taste and smell; the second is to use the current ingredients as one of the ingredients in coffee, such as hop American style, Estee Lauder stone The American style of granite or American style of osmanthus are adjusted according to the changes of the four seasons, and are matched with personal preferences and characteristics. When making things, you can get something different. It is all boring. The third is the customer's impression. The color of the wood and white are used as the main tones, warm yellow lights, and some historical and classical elements are added to blend, making it look thicker and simpler. Customers who came to check in in the past few years have also recognized it. The film production rate is very high. Many customers jokingly call me the most photographer among baristas. The last point is that we have not done online delivery at present. Service, the best time to taste a good coffee is within 15 minutes, but the delivery time will exceed any time. My center point is to make fine coffee. The origin of a coffee, the changes in high school and low temperatures, I want to show the customers. Especially the feature of our store is hand-brewed coffee, which has stricter control over time. If more customers want to open takeaway in the future, I will still consider continuing to innovate in the product and make some coffee drinks that do not affect the taste. The main hand-brewed coffee if customers are interested, you can come to the store to taste it. "
A good cup of coffee keeps people's hearts. It is a blessing in Zhao Jia's words. Since you have it, run it well. Natural traffic is not the mainstream, and it is more about relying on regular customers to spread word-of-mouth. This is also the reason why Jiuyi Coffee can withstand the repeated epidemics and is still "steamy"!
Focus on quality, be bold and meticulous, and get out of the comfort zone
in coffee The industry's four years of focus and success have gradually made her go from being solved to a preacher of the post-90s entrepreneurial team of Baoji, and she also has her own unique insights in entrepreneurship: "First of all, being bold and careful, thinking too much will become an obstacle, making the idea stuck, and doing it will lead to results, rather than doing it; secondly, reducing costs, not making too large investments; finally getting out of the comfort zone, quality pursuit is the first, having core competitiveness, finding out what others can't fight or what others don't have, and constantly innovating and progressing can not lag behind others! ”
Reporter Dong Xiaoming Editor Yang Yuting
