Sheepskin Palace Lantern , Shanghai-style lighting, traditional Lantern , school-site New Year painting lanterns...
Renyin Tiger Year Spring Festival, Yuyuan Mall are full of zodiac tiger lanterns with different shapes. They are distributed between the central square, Jiuquqiao Square and Golden Square. They are narrative lines with national fortune prayers, city folk customs and family joy, making every corner of Yuyuan Shopping Mall full of surprises. When seeing tourists taking photos and cheering happily, Li Shiyi, as the designer of this lantern festival, the CEO of "Shoubai Art" and the young inheritor of intangible cultural heritage Shanghai-style paper-cutting after 1990s, was full of pride.
Li Shiyi’s relationship with the Yuyuan Lantern Festival originated from the “New National Trend, Youth Style” time-honored brand new vitality innovation challenge co-organized by Huangpu District Employment Promotion Center, School of Art Design and Media of East China University of Science and Technology , and Youth Daily in 2021. At that time, Yuyuan Mall released the cultural and creative needs of the Yuyuan Lantern Festival in the competition. After layers of selection, Li Shiyi stood out from many contestants and successfully completed the main visual poster and other designs of the Yuyuan Lantern Festival.
"Remembering the Heavens" Create the new "Midao" in Shanghai
Li Shiyi, born in a family of intangible cultural heritage, her grandfather was Li Tingyi, a folk paper-cutting artist and secretary-general of the Shanghai Paper-cutting Society, and her father was Li Shoubai, a master of Shanghai paper-cutting and painter of heavy color . Under the influence of her grandfather and father, she learned paper cutting since she was a child. She once represented the Shanghai intangible cultural heritage project - Shanghai Paper Cutting to participate in the Korean Lishui World Expo , Kazakhstan - Astana World Expo, and Shanghai International Import Expo Exhibition.
Since 2013, Li Shiyi has joined her father's "Shoubai Art". In 2018, the personal trend brand "Remember the Sky" was created. The design elements revolve around "light art", "big culture" and "trend life". The products cover all aspects of clothing, food, housing and transportation. We hope to make the Shanghai national trend culture popular with more young people through original design.
In 2019, Li Shiyi built the "Baibai Art" of Tianzifang into a Shanghai-style living room and a "national tide space". Here is the theme of Shanghai Culture , which attracts tourists from all walks of life to watch.
Deeply fostered the market " Creation Second Generation " became a "creation mentor"
"Shoubai Art" shopping mall became a hit shortly after its opening and became a popular online check-in store in Shanghai. At the same time, Li Shiyi changed her mind: while taking root in Tianzifang, she also had to go out of Tianzifang.
"Thank you very much to Huangpu District for promoting the support of the leaders and teachers of the center for me to start my business. From the ' Huangpu District Entrepreneurship New Seedling Selection Activity' to today, a lot of my progress cannot be separated from their support and guidance." Li Shiyi said that the strong support of the Huangpu District Human Resources and Social Security Department has allowed her to start a business without distraction. She not only won the title of "Huangpu District Entrepreneurship New Seedling", but also met many outstanding entrepreneurs with ideas during the competition, which opened up new ideas for her entrepreneurship and development. Li Shiyi's national trend of cultural and creative enterprises have also attracted much attention from the market. She herself was also selected by the Shanghai Municipal Party Committee Propaganda Department to 30 "Shanghai Youth Literary and Artist Training Program".
Cultural and Creative Competition Empowered and Cut out the "Wonderful Night of the Year of the Tiger Lantern Festival"
"For the Year of the Tiger Yuyuan Lantern Festival, we have become 'comrades' with Huangpu District Promotion Center and Yuyuan Mall."
In 2021, Li Shiyi stood out in the "New National Trend·Youth Style" old brand new vitality innovation challenge. With the help of Huangpu District Promotion Center, she was invited to participate in the "Shanghai Old Taste, Intangible Cultural Heritage New Experience" New Year Lantern theme event planned by Yuyuan Mall, and took on the main visual design and the design of the night scene of some blocks.
Li Shiyi and his team jointly created the "Tiger Leaping the East" paper-cutting style main visual poster for the Yuyuan New Year Folk Art Lantern Festival. With Shanghai-style paper-cutting as the technical feature, the lantern lifting Tiger God is portrayed to life. It is worth mentioning that the Shoubai Art Team also participated in the upgrade design of Fangbang Middle Road in Dayuyuan District. With the theme of "Time Corridor", it uses the water shadow of "reproducing Fangbang " and the New Year-style Shanghainese blessings, and uses "light" to illuminate Shanghai Old Street .
"This time we have a very pleasant cooperation with Li Shiyi."Li Shiyi and Yuyuan Shopping Mall have achieved the collision and integration of intangible cultural heritage with fashion, tradition and modernity in cooperation, and have introduced new things to present a lantern festival that is more in line with the cultural aesthetics of contemporary young people and emotional resonance with . This also makes Yuyuan Lantern Festival full of expectations for this year's cultural and creative competition: "In recent years, participating in the 'New National Trend and Youth Style' Cultural and Creative Competition has made us realize that the national trend has not suddenly exploded, but has been surging among young people. We hope to discover more of the power of young creativity through the competition. These young people like traditional culture, intangible cultural heritage, and lantern culture. They take more diverse ways to actively participate in the construction of the Shanghai-style culture of the Yuyuan Lantern Festival. "
" Shanghai is a city that has always been growing, and we have always been committed to helping innovative entrepreneurs open the 'traffic password' of this city. "The head of the Huangpu District Promotion Center said that in recent years, when the Huangpu District Human Resources and Social Security Bureau focused on deepening the work of creating an entrepreneurial urban area, relying on the rich resources of the region, it proposed for the first time to combine the creation work with the development of regional economic , and to promote the "old brands, new vitality" special action of innovation and entrepreneurship across the city, striving to jointly build an innovation and entrepreneurship public welfare platform with time-honored enterprises, so that more entrepreneurial young people can actively participate in the innovation and innovation of href brands, At the same time, the leading and synergy role of time-honored brands has been used to drive the improvement of regional innovation and entrepreneurship capabilities. Last year, in addition to the Yuyuan Lantern Festival, many time-honored brands in Shanghai, such as pear paste sugar , Cao Sugong , and many time-honored brands in Shanghai have also found their favorite young ideas through cultural and creative competitions. With the efforts of all parties, time-honored brands are entering consumers' hearts with a larger story imagination space and deeper commercial cultural content, leading the audience to taste the new vitality of the time-honored brands.
