Modern Express News (Intern reporter Yin Yixing) 25 cm "super high milk tea", "milk tea pearls" that are about the size of a one-yuan coin, "old cabbage" milk tea... Have you seen and drunk these strange milk teas? At present, beverage stores in Nanjing have tried their best to attract consumers' attention. On October 16, a reporter from Modern Express visited some beverage shops and restaurants.
△25 cm milk tea
Have you ever drunk these "weird" milk teas?
In a milk tea shop in the Confucius Temple business district, the reporter saw a milk tea (cup) as high as 25 cm. "This was launched in early October, and it has been about two weeks now. It will be out of stock next spring. It will sell very well and will be out of stock from time to time." The clerk told reporters that this super-long milk tea is made of taro paste , pearls and milk green. The cup is as high as 25 cm. Generally, milk tea cup is 16~20 cm. The general milk tea content is about 500~700 ml, and this one has 850 ml. The general matching straw is 20cm and 25cm specifications, which do not meet the needs of this milk tea. For this purpose, a milk tea straw that is up to 28cm long has been specially customized. "Yesterday, a person ordered 30 cups at one time, and the inventory on that day was gone."
△Super large pearl milk tea
Have you ever seen "pearls" that are about the size of a one-yuan coin? The reporter came to Huanyu City to search. "This super-large pearl milk tea has a very good sales." The clerk said that this drink was on the market for more than 20 days and was out of stock on the week after it was launched. The time for the market was uncertain. It depends on the arrangements of the headquarters and will not be removed in a short period of time. Ms. Chen, who was purchasing in the store, said: "I found it on social platforms and it feels quite novel. I have never seen such a big pearl, so I bought a coupon to experience it." The reporter also bought a cup of experience and found that this "pearl" is not the other "pearl", not made of traditional cassava flour , but a pearl-style coffee jelly, which reduces the risk of choking. There is a cup of smoothies under the pearl.
△Ramen Milk Tea
The popular "ramen" milk tea last year, among which the milky yellow "noodle" is pudding, the "beef roll" is hawthorn, and the "egg" is gel candy. Currently, this drink cannot be seen on takeaway platforms and stores. The reporter called the store and said that it had been removed from the shelves and had not received a notice of re-listing. "It sold well when it was first launched last year, but no one bought it later," said the store owner. In the fan group of this milk tea shop, the reporter interviewed diner Xiao Chen: "It feels a pity to take off the shelves. When I bought it, I took a photo and posted it on WeChat Moments. Many people thought it was fun!"
restaurant also joined the drink " inverter army"!
Not only are regular beverage stores introducing new things, but even restaurants have added a "inverted army" of beverages.
A chain hot pot restaurant in Xinjiekou launched a "old kan" milk tea, which is served in a transparent sauerkraut jar with a capacity of 500 ml. The original sink is filled with pop-up beads, and the jar is filled with smoothies and ice cream. "You can only order it when you eat in our hot pot restaurant. This is not only sold," said the waiter. The reporter saw that almost every table in the store ordered this drink. When asked if I could bring the jar back after the meal, the waiter said it was not possible. Mr. Guo, who was waiting in line to have a meal, said: "My girlfriend specially asked me to come to this restaurant to eat hot pot in order to check in."
Coincidentally, a hot pot restaurant next door launched a bamboo tube drink with a net content of 800 ml, which is composed of smoothies, ice cream, sauté beads and fruits. The waiter also said that he could only order when dining in the store and could not take the bamboo tube away.
"Laundry Detergent" milk tea has caused controversy? Store: Permanently removed!
It is worth mentioning that a store in Nanjing launched a "laundry detergent" milk tea in December last year, with the packaging in the style of laundry detergent, which caused controversy on the Internet. Some netizens questioned that this kind of packaging would mislead children and increase the risk of children accidentally eating laundry detergent at home. The store then removed the "laundry detergent" milk tea from all stores. The reporter asked the store and said it would not go online again.
Article 18 of the "Regulations on the Management of Food Labels" clearly states that food labels shall not describe or introduce food in a deceptive or misleading manner.Food packaging is called "special food additives" and plays an important role in food safety. Merchants seize people's " curiosity psychology " and package the "edge ball", and there are often many hidden dangers behind it.
Survey Report: Check-in sharing is still an important factor in tea selection
A certain life service e-commerce platform released the "2022 Tea Beverage Category Development Report". The report shows that the growth rate of stores has slowed down, the chain rate has increased, and chain brands have gradually become the mainstream of the market; the first-tier and new first-tier tea beverage markets have become saturated, and the sinking market has developed steadily. Among them, check-in and sharing is still a basic need for mainstream customers. For appearance, film rate, and topicality, social attributes are still the key factor in whether a cup of tea can be popular. Checking in and sharing tea drink products on social platforms is still an important factor for young people to choose tea drinks.
(Editor Shao Qianqian)
