The three "unlucky wines" in China were well-known when they were glorious. Why are they now disliked by people in supermarkets?
Life is like wine, with thick and light; wine is like life, with ups and downs.
The competition between liquor is also a competition between people. The development of history is always similar. In the long history of the development of liquor, there is always "the waves of the Yangtze River push the waves of the past."
China's liquor has a history of thousands of years. With the development of the times, many liquors have changed. The most obvious change is that the packaging has become better. Now go to the shelves in the supermarket liquor area to check out the liquor on it. The liquor on it is wrapped in brightly colored gift boxes, and the bottle design is also very distinctive, but the quality of the wine is not as good as before.
Nowadays, people’s standard for choosing wine is to look at the packaging and price. Adhering to the mentality of “you get what you pay for”, they think that expensive wine is good wine. This is actually the sorrow of the liquor market and the sorrow of wine lovers. The liquors in the liquor market that have simple packaging, high-quality wine quality and affordable prices are often ignored. This is not a question for the wine lovers, but only the liquor in the liquor market is too messy and too complicated, so that it is difficult for people to choose.
Speaking of Chinese liquor, this is a topic that cannot be finished. The liquor market is fighting openly and secretly. Famous liquor is becoming more and more famous, and unknown liquor is becoming more and more "unlucky". Speaking of the word "unlucky", there are really many "unlucky liquor" in our country. Why are these wines called "unlucky wines"? There are many reasons, but there are many similarities between them.
Today let’s take a look at the three “embarrassing wines” in my country’s liquor industry to see if you have heard of them.
The first type: Kongfu Banquet Wine
Speaking of white wine, we have to mention Shandong. Shandong people are famous for their large amount of alcohol. The local liquor was drunk by the locals before they could go out, so that there were many "unlucky wines" in Shandong, the most typical of which is Kongfu Banquet Wine.
Kongfu Banquet Wine is a pioneer in the development of liquor. In fact, the quality of Kongfu Banquet Wine is very good and is loved by many Shandong wine lovers. However, in order to allow Kongfu Banquet Wine to travel all over the country, wine companies have to embark on the development path of "advertising promotion".
Kongfu Banquet Wine won the first "Bank King" of CCTV in 1994 for a price of 30 million yuan. This news immediately spread throughout the country. Kongfu Banquet Wine was famous at this time. The sweetness brought by the "Bidding King" effect immediately attracted other liquors, and Qinchi wine was one of them. In the subsequent competition for the second and third CCTV bidding Kings, the Kongfu Banquet Wine was taken away by Qinchi wine.
Kongfu Banquet Wine became a "unlucky wine", which has a lot to do with Qin Chi wine. After Qin Chi wine won the "Ball King", it seemed a little drifty and began to purchase base wine from other places. After this scandal broke out, many drinkers lost trust in Shandong liquor, and Kongfu Banquet Wine, as the "King of Shandong Liquor", was the first to be brutal. His current situation is both "embarrassing" and "unlucky".
The second type: Yuande Mockup Taiwan Wine
Although this wine has not been a long history, it has the same "unlucky" experience as many "unlucky wines". If you look closely, this wine can actually be said to be "born at the wrong time".
It was born in the era of "famous wines emerged" and was also an era of "the fragrance of wine is afraid of deep alleys". As an authentic Daqukunsha sauce wine, it has a 90% similarity with Moutai. However, because Guizhou liquor is severely refilled, the wine is squeezed and it is difficult to make a comeback.
Like Moutai liquor , it is brewed using the "12987" Kunsha process. The raw materials are selected from local red tassel glutinous sorghum and high-quality wheat.Brewers have always been unknown to make wine, ignoring the brand promotion, which has led to many people not knowing this wine. Some people even think that its name has a big misunderstanding. Do you think it is "unlucky" or "unlucky"?
The third type: Quanxing Daqu
When it comes to liquor, there are four places worth mentioning, Sichuan is one of them. Sichuan is a famous liquor province in my country, and there are many famous liquors in the area. Quanxing Daqu was once a very famous liquor in Sichuan. It is also one of the eight famous liquors in my country.
The higher you climbed, how bad you fell now, Quanxing Daqu is like this. It was the representative of Sichuan famous wines, but now it has become an "unlucky wine" that no one cares about.
This wine is also due to lack of publicity. Because the company launched new products, it ignored the promotion of Quanxing Daqu. Now Quanxing Daqu is declining and its fame is declining. The three wines above
are actually microcosms of the entire liquor market. You can see the current situation of the liquor market from them. If you don’t understand the market rules, it will be difficult to get out no matter how good the quality of the liquor is. #Telebrity Creation Challenge#
