Introduction: 12 yuan per bottle of Shaoyang Daqu , once the overlord of Hunan's light bottles, but now even locals don't know
" floor view Yueyang , Sichuan Dongting opened ".
If you go to Hunan, don’t miss the historic Yueyang Tower , the magnificent Dongting Lake , and the green Nanyue Hengshan , the unique Fenghuang Ancient City , the ht floating above the smoke waves ml2 Orange Island Head ...
When you are tired, find a restaurant to order a few plates of chopped pepper fish head , , Stir-fried snails , , , Shaoyang Pig blood meatballs , and drink a few glasses of local wine. It’s really fun.
One place of water and soil nourishes one person, and the other place of artificial food. Food is different in different places, and so is fine wine. Only Hunan, a beautiful place, can produce the fragrant " Jiuguijiu ".
Before Jiuguijiu became popular, the overlord of Hunan's liquor was actually this light bottle of liquor , but now it is quite lonely and locals no longer drink it. Before Jiuguijiu, Shaoyang Daqu was the number one wine in Hunan.
A few days ago, drinking with an elder, and talking about famous wines from Hunan during the meal, he said so. The elder is over 70 years old and recalls drinking when he was young. The only famous Hunan wines are Shaoyang Daqu, Changsha Baisha Liquid and Changdedeshan Daqu, and the rest are not worth mentioning.
Among them, Shaoyang Daqu is the best-selling one. In 1973, it won the title of " Hunan Province Famous Liquor " at the first Hunan Province Folk Tobacco and Famous Liquor Evaluation Conference; in 1979, 1984, and 1989, China won the title of " National Quality Liquor " at the third, fourth and fifth consecutive wine review conference; in 1988, Shaoyang Daqu went to Beijing to participate in the first food expo in China won the gold award ; in 1990, Shaoyang Daqu was rated as the high-quality product of the Ministry of Light Industry of .
Such honors and other provinces, coupled with excellent wine quality, have made Shaoyang Daqu win the reputation of the people in Hunan Province.
But more than 60 years have passed. How is this former "Hunan Wine King"?
A good hand is so bad that it is played
has such a market, and its prospects should have been great, but now when it comes to it, no one knows it, and even locals don’t know it. The reason is that the winery suffers it themselves.
Use a sentence that the older generation often says to describe Shaoyang Daqu, that is, " is born in distress and dies from happiness ".
It finds its correct position in the face of worries, and focuses on the low-end market with its image as a light bottle and a friendly person. Therefore, it quickly gains a foothold in the liquor industry. However, after achieving certain achievements, it keeps enjoying comfortably and does not know how to adapt.
Even if the market for light bottle wine is sluggish, it still does its own way and insists on the production of light bottle wine without making any changes, which leads to its market share becoming lower and lower.
After the arrival of the new era, the market competition of liquor began to transform into advertising, but it failed to adapt to market changes as soon as possible. It still adhered to the traditional concept of . It gradually fell behind people and was eventually forgotten in the long river of history and became the pearl of dust.
was once the number one wine wine in Hunan, but now he doesn't even recognize locals. He is obviously a good hand, but he is beaten to pieces by himself. No wonder the drinkers teased it and ended up like this, and they all asked for it.
is now an era of information explosion, and transportation is also convenient. Therefore, many liquors from other places have penetrated Hunan, and local wine users have more choices. Therefore, a large number of customers have been lost in Shaoyang Daqu.
While information is becoming more and more developed, some traditional business models have gradually been abolished. The era of " is not afraid of the deep alleys " has long passed. Not only can you " shout ", but you also have to find various channels to " shout ". You must occasionally refresh your presence, otherwise you will be forgotten and left behind.
These two wines are typical examples that they gradually become less famous because they have not kept up with the times.
The first type: Kuzijiao wine
It has a winemaking history of more than 2,000 years, and the winemaking culture has been passed down from generation to generation. During the Spring and Autumn Period, Kouzijiao wine was used for state affairs, which shows that its status was extraordinary at that time. After the founding of the People's Republic of China, it was also used as a state banquet for wine, and later it slowly left the country.
has added sauce fragrance and refreshing fragrance on the basis of strong fragrance, becoming a veritable compound sauce-flavored wine. This kind of white wine blending technique cannot be imitated by others, which is also the main reason why it has always been used as a model of sauce-flavored wine. The wine brewed by
is a unique technique that has a harmonious taste and a rich aroma, which fully expresses the characteristics of sauce-flavored .
The second type: Gudao Jianghu 2900
Wine is made of five grain crops, and the brewing process is complicated in inheriting the ancient method of brewing technology.
tastes complex and layered. You can taste corn, wheat, glutinous rice, rice, sorghum from the wine. They are all grain flavors, which can be seen as brewed by grain.
is produced in Qionglai, Sichuan. The name contains the number 2900, which represents the brewing days of base wine .
packaging is made of light bottles, and the product introduction of black and red combinations is elegant and elegant overall, and is suitable for daily drinking, wedding banquets, treats and dinners.
It is worth noting that it takes about 30 minutes to sober up after opening the bottle, which makes it better to drink.
However, its brand awareness is not high and cannot leave the Sichuan-Chongqing region. It needs to change its business strategy to improve its brand awareness.
How long has it been since you drank Shaoyang Daqu? Do you miss the original taste? For this type of liquor, most people regret it, and there are also those who are disappointed to be weak. Have you ever drunk the above ones? What other similar liquors do you know? Welcome to leave a message to share~
