Recently, coconut tree coconut juice has been targeted by the media again because of its vulgarity. I always find it strange
vulgar advertisements have caused remarks not once or twice, why is it just not rectified? This has taken the path of an internet celebrity again. Several internet celebrity ladies were invited to advertise and do live streaming to sell goods. Many netizens said, isn’t this just a actress? Many people praise the boss for his good gaze and his ability to choose people. They are not only slim in their bodies, but you will know at a glance that you must have drunk coconut milk since you were a child! On the one hand, we vigorously promote its 30-year quality assurance, without adding pigments or flavors, and 100% fresh coconut meat is freshly squeezed. On the other hand, the four full-body and sweet-looking model anchors in the live broadcast room are dancing while selling goods. Netizens are in a hurry. Is this going to be popular again? Recently, Hainan Coconut Tree Group has begun to enter live streaming and sell goods. However, the live broadcast room style was accused of playing the edge, and its rustic flavor was vulgar, which caused a lot of controversy and was even frequently blocked. But this time the style of the comment section is different. Many netizens commented on round-collar clothes! Not exposed! No violations! After all, some girls wearing yoga pants in live broadcast rooms are more exposed than this! Many internet celebrities dress much cooler in their live broadcast rooms than this, why don’t they be blocked? Some netizens also think that such edge-browing should not be encouraged. In fact, everyone understands the advertising style of Coconut Tree Group ! And it has to be admitted that just last year, the Hainan Provincial Market Supervision Bureau also interviewed and fined the content advertisements released by Coconut Tree Group against the good social trends. Experts also suggested that the share of coconut juice category in Coconut Tree Group has declined. It has something to do with the insufficient product design and upgrading of Coconut Tree Group and the failure of brand image to move towards a higher level. But netizens also did not pay for this and said that our suggestion was that experts should not recommend it! In fact, many times, I feel that there is a strange tacit understanding between coconut trees and consumers, that is, when you do your advertisements, I buy my coconut milk. As long as your violation does not affect my purchase, you can just do whatever you want! After all, we simply buy coconut milk because we think it tastes good. Other brands cannot surpass good taste, and they are healthy, without messy preservatives, flavors, and pigments. No matter how advertising changes, the taste has not changed. Without the so-called technology and ruthlessness, this is a truly conscientious enterprise! Since the brand was born in 1988, 34 years have passed, and the taste of coconut milk has not changed. Indeed, it did not have much innovation or change. It used this unchange to firmly guard the taste buds of our childhood and used decades of product accumulation to block the fancy invasion of capital. In fact, for food companies, health, safety and deliciousness should always be the unchanging bottom line. Will you pay for the style of Coconut Tree Group’s live broadcast room? What do you think about this?
