As the saying goes, "Southern brew wine and drink in the north" . This sentence is correct. There are indeed more famous wines in the south than in the north.
Take the 17 famous wines selected at the fifth wine review meeting for example. There are only Fenjiu , Xifeng , Baofeng and Songhe , and the rest are all in the south.
But the development of liquor in the south is not smooth sailing, and the competitive pressure of wines is even greater. These three wines are extremely unlucky. They are also well-known and even hard to find when they are brilliant. Now no one cares about them, and they can only operate in disarray. Do you know why?
The most miserable fragrance type Changle Shao
At the third wine review meeting in 1979, the concept of fragrance was first proposed, and the four major fragrance types were determined, including thick, sauce, clear and rice. The subsequent 12 major fragrance types were derived from these four basic fragrance types.
30 years have passed, and the top three fragrance types account for more than 90% of the national market share, while -meter fragrance type liquor has no share data at all. The sales last year were only 3 billion yuan, which is the worst fragrance type.
is like this Changle Soup Liquor , which is known as the representative of Chinese rice-flavored liquor. It is produced in Meizhou, Guangdong and adopts a traditional brewing process that has been passed down for hundreds of years. This process has also been included in Guangdong Province intangible cultural heritage .
Changle roast was still well-known in the 1990s and was very popular in the southeast coastal areas. Nowadays, few people even buy it for cooking.
So why is Changle burning no one cares about it now? There are three reasons:
First, the process is old and difficult to innovate.
Changle Shao belongs to Xiaoqu wine . Nowadays, winemaking technology is developed, and the Xiaoqu technology is gradually declining. However, Changle Shao, as a Xiaoqu wine, can only continue to adhere to the ancient method, and it is difficult to carry out technological innovation.
Second, it is difficult to make a high-end wine
Compared with big quatrain , the ceiling of Xiaoqu wine is very low. Even the best wine quality is relatively monotonous and the richness of the taste is not enough, which is not popular in the high-end market.
Third, northerners do not like to drink m aroma wine
The consumer market of Changle Shao is mainly in the southeast region, and northerners rarely drink it, which makes Changle Shao lose a huge market.
has no choice but to take the blame. Mutai Hodao
This wine is produced in the core production area of Maotai Town sauce liquor. It was once just a liquor workshop, specializing in Daqukunsha wine. It is quite famous in the local area because of its good quality.
Later, with the national bartender Feng Xiaoning , establishing a winery to create the Mutai Honest brand. Mr. Feng was assigned to work at the Moutai factory at the age of 19. He followed the old Maotai factory manager Li Xingfa for 30 years. The brewing and mixing skills of sauce wine have long been perfect.
Under the leadership of Mr. Feng, this wine optimized the process. Not only did it continue to be brewed with Daqu Kunsha, but it also refined the process to 65. Every process of has been checked by Mr. Feng himself. After
, it will take 5 years of or above before it can be launched. This wine was loved by local wine friends as soon as it was launched. Because its taste is quite " Maoxiang " , and it is also called "Little Moutai" by wine friends.
But it has never been able to get out of the local area. The reason is nothing more than two points:
First, helplessly take the blame for "Wine in the Town"
A year after creating this brand, Maotai Town ushered in a craze for sauce wine. Some bad wine merchants ruined the reputation of Maotai Town, making outsiders talk about "Wine in the Town" , which made Mutai, who was dedicated to making wine, helpless to take the blame.
. Don’t understand publicity. The packaging is shabby
Nowadays, it is very important to make wine promotion and packaging. There are almost no two wooden beauties. They have been improving the quality of the wine but have not been able to do a good job of publicity. The packaging is also a rare black light bottle for sauce wine, which is inconspicuous in front of a number of gorgeously packaged sauce wine.
natural disasters and man-made disasters Dongjiu
Dongjiu is the most special among Chinese liquors. First of all, it has a unique fragrance. It is a Dongjiu liquor, also known as the medicinal fragrance. Because it uses the chorizoic herbs as its chorizoic and has a unique taste, this chorizoic making process is still a state secret.
Dongjiu has many honors. It has won the title of famous Chinese wine for four consecutive years. It has made a strong mark in the history of Chinese liquor. It is even known as the "Two Heroes of Guizhou" together with Moutai liquor .
But now Dongjiu is not as good as before. The reason is nothing more than four words - natural disasters and man-made disasters.
First, natural disaster
In 1993, China banned the trade of rare animals and plants, and Dongjiu was forced to delete the koji formula, resulting in a decrease in the quality of the wine.
In 2004, Dong winery suffered a fire and lost 240 tons of base wine , causing its vitality to be severely damaged.
Second, man-made disaster
After the old director of Dong winery passed away, the factory was in chaos and was sold to Zhenye Group. Zhenye Group did not know how to drink and had been tossing for several years.
was later sold to Fujianese who didn't know how to understand alcohol, but they didn't understand the alcohol. They just took 20 years to do so, and now they can't recover. Have you heard of these three brands of wines? Which one have you drunk?
