1. Overview of ice cream/ice cream
Ice cream/ice cream, as a frozen food, is loved by consumers for its delicate, cool texture and rich taste. In recent years, it has transformed from a traditional summer-relieving frozen drink into a snack food with rich raw materials, diverse tastes and the pursuit of health, pleasure and high-quality lifestyle. According to the definition of the national standards "GB/T31114-2014 Frozen Drinks Ice Cream" and "GB/T31119-2014 Frozen Drinks Ice Cream", ice cream (ice cream) is made of drinking water, milk and/or dairy products, egg products, fruit products, One or more of soy products, sugar, edible vegetable oil, etc. are used as raw materials and auxiliary materials, with or without the addition of food additives and/or food nutrition fortifiers. Ice cream (ice milk) is made of drinking water, milk and/or dairy products, One or more of egg products, fruit products, soy products, sugar, edible vegetable oil, etc. are used as raw materials and auxiliary materials, with or without the addition of food additives and/or food nutrition fortifiers.
The main raw materials of ice cream are non-fat milk solids, sweeteners, oils, stabilizers, emulsifiers and water. Some ice creams also add other substances to increase the taste, appearance, and nutrition of the ice cream. According to the fat content, ice cream is mainly divided into full milk fat, half milk fat and vegetable fat ice cream. The milk fat content of the main part is greater than 8%, greater than 2.2% and less than 2.2% respectively. The milk fat content of the main part of the ice cream must be greater than 2%.
The main raw materials and functions of ice cream
Source: Compilation of public information
Ice cream is a volume-expanded frozen drink made through mixing, sterilization, homogenization, cooling, aging, freezing, hardening and other processes. Ice cream is made through mixing, sterilization, homogenization, cooling, shaping and freezing processes. The difference between the processing of ice cream and ice cream is whether there is aging and hardening process.
Ice cream/ice cream production process
Source: Compilation of public information
Judging from the development history of the domestic frozen beverage industry, my country's frozen beverage industry started relatively late, starting in 1925. It has developed since the 1990s and has experienced more than thirty years. With years of development, it has gradually got rid of the "low, small, scattered, chaotic and poor" situation, and various cutting-edge brands have become leading brands. Specifically:
The development history of China’s frozen beverage industry
Source: Compilation of public information
2. Ice cream/ice cream industry chain
From the perspective of the ice cream/ice cream industry chain, the upstream is mainly raw materials, accessories and equipment. The main raw materials are milk and Cream, alternative ingredients in recent years include coconut milk, almond milk and oat milk (milk). The auxiliary materials are mainly cereal auxiliary materials, flavors and fragrances and additives. The additives include colorants and sweeteners. The equipment related mainly includes ice cream machines, etc.; the midstream is ice cream/ice cream production, storage and transportation, and the main transportation method is cold chain transportation ; the downstream Sales channels include supermarkets, convenience stores, restaurants, e-commerce, etc.
Ice cream/ice cream industry chain
Source: Compiled by Huajing Industrial Research Institute
Judging from the upstream milk production situation, my country's milk production has basically remained stable from 2011 to 2021. In recent years, my country's milk production has increased due to per capita demand and consumption. The output increases year by year. According to statistics, my country's milk production in 2021 will be 36.83 million tons, a year-on-year increase of 7.06%.
China's milk production and growth rate from 2011 to 2021
Source: National Bureau of Statistics, compiled by Huajing Industrial Research Institute
The logistics system of ice cream/ice cream mainly relies on cold chain transportation. According to data from the Cold Chain Committee of China Federation of Things, in 2021 my country The total cold storage capacity reached 74.98 million tons, and the CAGR from 2017 to 2021 reached 11.9%. In 2021, my country's refrigerated truck market share will reach 340,000 units, and the CAGR from 2017 to 2021 will reach 24.8%; the rapid construction of the cold chain logistics system provides a solid guarantee for the development of the frozen beverage industry.
Analysis of the current situation of China's cold chain logistics industry from 2013 to 2021
Source: China Internet of Things Cold Chain Committee, compiled by Huajing Industrial Research Institute
Related reports: "2022-2027 China's Ice Cream Industry Market" released by Huajing Industrial Research Institute Research and Future Development Trend Forecast Report
3. Analysis of the Current Situation of the Ice Cream/Ice Cream Industry
1. Market Scale
From the perspective of the market size of the global ice cream industry, according to data from Global Data, the total global ice cream sales in 2019 were approximately 61.5 billion euros, of which Asia, Western Europe and North America are significantly ahead of Eastern Europe, the Middle East , Latin America, Africa, Australia and other regions, firmly occupying the top three. It is expected that the global ice cream market will maintain steady growth in the next five years. Fortune Business Insights predicts that the global ice cream market will reach US$91.9 billion (approximately 80.8 billion euros) by 2027.
Market size of the global ice cream industry from 2019 to 2027
Source: Global Data, Fortune Business Insights, compiled by Huajing Industry Research Institute
With the development of the economy, the per capita income and consumption level of Chinese residents have increased year by year, and people's interest in snack foods Demand has increased, and the market size of the ice cream/ice cream industry has also grown rapidly. From the perspective of market size, the market size of the domestic ice cream/ice cream industry has grown year by year from 2015 to 2021. From 2019 to 2020, due to the impact of the COVID-19 epidemic, the growth rate of the market size has slowed down slightly, but overall, by It has reached 147 billion yuan in 2020, and the market size is estimated to exceed 160 billion yuan in 2021. China's ice cream/ice cream market size ranks first in the world.
Market size and growth rate of China's ice cream industry from 2015 to 2021
Source: Compilation of public information
2, supply situation and sales situation
With the expansion of the market scale, the supply of China's ice cream/ice cream has also shown an upward trend year by year. In 2018 The supply scale of the ice cream industry is 5.18 million tons, reaching 5.67 million tons in 2020, a year-on-year increase of 5.8%.
Output and growth rate of China's ice cream industry from 2018 to 2020
Source: Compilation of public information
From the perspective of sales, before 2020, the proportion of online sales of Chinese ice cream/ice cream only accounted for 5%, but after 2020, affected by Affected by the COVID-19 epidemic and due to the development of e-commerce shopping and live streaming, people's consumption habits have changed. The proportion of online sales of Chinese ice cream/ice cream in 2021 has quadrupled compared to 2020.
The proportion of online and offline sales of ice cream in China in 2020-2021
Source: Compilation of public information
4. Competition pattern of ice cream/ice cream industry
1, market concentration
From the perspective of enterprise competition pattern, currently, Yili , Helu Four companies, Xue, Mengniu , and Nestlé , are leading the industry. In 2021, Yili Group ice cream (which owns brand products such as Qiaolezi , Zhenxi and NOC Xujinhuan) accounted for 19% of the offline market share, and Heluxue Ice Cream accounted for 15% of the offline market share. Mengniu Ice cream (with brand products such as Ai Xue, Green Mood and Tilan Shengxue ) accounts for 9% of the offline market share, and Nestlé ice cream accounts for 8% of the offline market share. In addition, companies such as , Deshi , Hongbaolai and Tianqi have taken advantage of their respective geographical advantages to form strong regional brands. Emerging brands such as Zhong Xuegao have combined efforts with new retail to become the leading brand in online ice cream/ice cream consumption.
Offline market share distribution of China's ice cream industry in 2021
Source: Compilation of public information
2, industry competition
The ice cream/ice cream industry has fierce market competition, and there are many and complex companies. Judging from the number of new companies, the number of new companies related to China's ice cream industry in 2020 is 3,492, and the number of new companies related to China's ice cream industry in 2021 is 2,798.Relevant companies are mainly located in Guangxi, Guangdong, Hunan, Sichuan, Henan and Heilongjiang.
The number of new enterprises in China’s ice cream industry from 2015 to 2021
Source: Qichacha, compiled by Huajing Industrial Research Institute
3, Yili’s business operations
Yili Group is a leading enterprise in the domestic frozen beverage industry, and this business has been ranked first for 27 consecutive years. It is the leader in the cold drink industry in the country. From the perspective of corporate operations, Yili Group's cold drink business achieved operating income of 7.161 billion yuan in 2021, a year-on-year increase of 16.28%; the operating cost of cold drink products was 4.277 billion yuan, a year-on-year increase of 35.29%.
Yili Group’s cold drink product business operations from 2018 to 2021
Source: Company announcement, compiled by Huajing Industrial Research Institute
5. Future development trends of the ice cream/ice cream industry
1. Product innovation driven by healthy consumption
Consumers’ concerns about health A major trend that is affecting the development of snacks is that they are more inclined to enjoy relatively healthy snacks with pleasure. At present, low-fat, low-sugar and low-calorie ice cream products have gained favor from consumers, and consumers' concern for health will inevitably drive the upgrade of ice cream ingredients, and more healthy and functional ingredients are waiting to be discovered.
2. Technological innovation driven by dual-carbon goals
For the ice cream industry, achieving the dual-carbon goal is fundamentally driven by technological innovation and requires systematic iteration of technology. Technical innovation should be based on high technical content, high productivity, and low cost. The goal is to reduce emissions or even zero emissions and to create competitive ice cream products.
3. Cultural innovation under healthy lifestyle
With the update of the new generation of consumer groups, young people will pay more attention to the role of food in carrying emotional needs, meeting social needs and embodying cultural pursuits. In the future, the ice cream industry will pay more attention to culture Innovation to meet the spiritual needs of a new generation of consumers.
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