Barbecue orders in Urumqi increased by 46% year-on-year. The picture shows barbecue. (Photo by reporter Guo Ling)
Mr. Yuan’s Kiln Pizza, a restaurant on the “Must Eat List”, is a small specialty store. (Photo by reporter Guo Ling)
Urumqi Evening News All Media News (reporter Guo Ling) Recently, Dianping officially released the 2022 "Must Eat List", with 1,482 high-quality restaurants in more than 50 cities across the country standing out.
The 2022 "Must Eat List" is comprehensively selected based on hundreds of millions of real consumption evaluation data contributed by Dianping users in the past year.
data shows that 10 restaurants in Urumqi are on the "must eat list", and online orders and transaction volume from local consumers increased by 83% and 54% respectively; online restaurants in 55 cities are on the "must eat list" In consumption, local transaction volume increased by 20.5% year-on-year, and Urumqi’s local transaction volume increased by 49% year-on-year, ranking first among 55 cities.
In the past year in Urumqi, barbecue orders, the first choice for late-night snacks, increased by 46% year-on-year, which is three times the national average growth rate. Specialty catering has shone brightly. Urumqi’s specialty catering consumption orders have increased by 54% year-on-year, which is 2.8 times the national average growth rate. In particular, “eating, singing and dancing” has become a new trend in specialty catering consumption. Urumqi’s song and dance performance restaurant orders have increased by more than 50% year-on-year. 10 times.
In addition, as a typical northwest city, Urumqi’s fish orders increased by 110% year-on-year, which is 1.9 times the national average growth rate. Among them, seafood catering orders increased by more than 100%.
The catering market is growing steadily, thanks to Urumqi's multiple measures to promote steady growth in consumption and vigorously develop night-time economy . Recently, Urumqi has conscientiously implemented a package of policies and measures to stabilize the economic growth of the country and the autonomous region. It has launched 57 specific measures in 9 aspects based on actual conditions and local conditions. Among them, in terms of policies and measures to promote consumption, it is proposed to do a good job in packaging and publicity of catering brands, tell brand stories well, and launch innovative dishes with "good taste and high appearance" to form new consumption growth points.
The data also shows that in the past year, the top five areas in Urumqi in terms of catering transaction volume were Wanda Plaza , Changchun Road , Xishan New District, Nanhu Road, Midong District Central City.
Combined with Meituan online catering order data in the past year, the top 10 favorite foods of local residents in Urumqi are: rice noodles, fast food, milk tea/juice, Xinjiang cuisine, local snacks, burgers, Sichuan cuisine, noodles, Fried chicken, fried skewers, braised chicken .
Since the first list was published in 2017, 600 million people have explored the city’s delicious food through Dianping’s “Must Eat List”. It is understood that two weeks after the shortlist of the "Must Eat List" was released, the online store visits of Urumqi restaurants on the list increased by 40% month-on-month, further boosting the city's fireworks.
The picture shows the Fat Old Han Pepper Moji, one of the companies on the "Must Eat List". (File picture)
The picture shows the special barbecue. (Photo by reporter Guo Ling)
The picture shows tourists experiencing the Chinese style night market in Wenzhou Food Street on the evening of June 11. (Photo by Reporter Mou Min)
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These 10 restaurants are recommended by the "Must Eat List" - the opportunity for local specialty snack bars is here
Urumqi Evening News All-Media News (Reporter Guo Ling) Late-night barbecue, song and dance performances, special food ... Urumqi has a rich catering industry, with 10 restaurants on the "Must Eat List" released by Dianping and recommended to diners across the country.
Among the 10 restaurants on the list, 5 specialize in Xinjiang cuisine, 1 snack noodles, 1 barbecue skewers, 1 local cuisine, 1 special dish, and 1 Western food, with an average price per customer of 76.2 yuan.
focuses on the principle of "delicious food, not expensive, good experience", and the 2022 "Must Eat List" selects restaurants that "consumers really think are delicious" from more than 14 million merchants on Dianping.com.
Polish the signature of special delicacies
As we all know, Urumqi has outstanding local food culture and great influence. It is a popular destination for diners to "check out special delicacies". One of the companies on the
list, Fat Lao Han Jiao Ma Ji, is also one of the time-honored catering brands in Urumqi.From riding a tricycle to setting up a stall in the night market, to setting up a catering company, and then going out of Xinjiang and going nationwide, from 1995 to the present, Fat Old Man Pepper Moji has been working hard to become "popular".
"After the list was released, our online catering has increased by more than 30%." Zhang Yanlong, marketing director of Xinjiang Yibangren Catering Management Co., Ltd., the brand of Fat Old Man, said that the company launched a fusion product around peppercorn chicken, a traditional delicacy with Xinjiang characteristics. Innovative dishes with different ingredients can better meet the tastes of consumers of different ages and regions.
"Loulan Secret Grill" located in Nanhu Creative Park is called a must-visit internet celebrity restaurant by diners. It specializes in Xinjiang barbecue such as roasted whole lamb, roasted lamb chops, roasted lamb skewers, grilled buns, etc., with a variety of Special dishes, coupled with the "folk culture" consumption scene experience, make this local catering brand stand out.
The just-held Autonomous Region Tourism Development Conference comprehensively deployed the important tasks of in-depth implementation of the tourism strategy to revitalize Xinjiang and enhanced the confidence of catering practitioners.
"Every July, August and September, the peak tourist season comes, and tourists from all over the country come here to taste Xinjiang specialties. It is also the peak season for Urumqi's catering industry." Ma Guoqin, president of the Urumqi Catering Service Industry Association, said that the association is promoting the Xinjiang cuisine system project construction to further polish the golden signature of Xinjiang’s characteristic cuisine.
High-quality and affordable stores have become a new hot spot among consumers.
Among the 1,482 restaurants on the list released by the "Must Eat List", small and medium-sized merchants account for a high proportion. Many of the newly shortlisted stores are street stores and community stores with small store areas. The average price per customer is around 100 yuan. High-quality, affordable stores have become a new consumer hot spot in the past year.
Mr. Yuan’s Kiln Pizza Shop in Area B of Food No. 1 Street, Tianjin Road is a small specialty store. The store is not large, but it has a kiln made of volcanic rock , which weighs 2 tons.
store manager Yuan Zhen said that the main product is hand-made kiln pizza. The dough needs to ferment for 3 to 5 days before it can be used. The dough is kneaded and rolled entirely by hand, so the feeling in the mouth is completely different.
Another restaurant on the list is Abra's Naan, which sells handmade naan on site, with an average price per customer of only 14 yuan. Abra's naan has been on the "must-eat list" many times and is loved by tourists from all over the world. Shenzhen netizen "Lei Lei" left a message on the platform, saying, "I must buy Abra's naan every time I go to Urumqi. Each sesame naan is 5 yuan. It’s delicious and affordable, and it’s also a very unique souvenir.”
There are also Toksun No. 4 noodles, Weijia lamb, pomegranate red Xinjiang cuisine, Khotan rose pilaf, Xiaogezi·Xinjiang cuisine, and Meet Me. ·Yangcun Restaurant. The rise of small shops reflects consumers’ increasing requirements for catering quality.
Ma Guoqin said that the popularity of small stores is a manifestation of the impact of the epidemic on the transformation of restaurant store types. The small store model is streamlined and more efficient. The products are portable, easy to pack, and easy to use online. With the reputation accumulated by the taste of the food, it is easier to survive and excel in the catering environment.
Today, more and more high-quality small stores are receiving online traffic support through online platforms, injecting new momentum into the development of offline entities.
